Julia Wheeler Email & Phone Number

Austin, Tx, Us

Houston, Texas, United States

U.S. LawShield is an innovative leader in providing legal defense coverage for responsible self-defenders. It serves nearly one million members and retail affiliates.As leader of the brand and marketing teams (comprising creative, content, and digital directors, as well as copywriters, graphic designers, video editors, and marketing compliance attorneys), I consulted on brand positioning and marketing strategy, and directed all marketing communications. Accomplishments:• Working with stakeholders, crafted the brand’s purpose; established and embedded new brand standards• Developed marketing strategies and campaigns for B2C and B2B audiences to serve express business goals• Aligned and mobilized teams in editorial and digital to increase publishing volume and velocity with consistency• Produced special projects for critical communications (affiliate initiatives, executive messaging, public relations, crisis planning)• Established workflows to ensure brand and legal compliance• Educated employees on marketing best practices across channels• Performed management and HR duties including staffing, resourcing, mentoring and coaching Projects included:Website redesign, member and retail affiliate campaigns (acquisition, onboarding and retention), field and event collateral, new product launches, PR campaigns, crisis communications planning, executive and internal communications, creative and marketing review process redesign.

Austin,

Served as a primary marketing partner supporting the Schwab Retirement Plan Services sales team. Created and implemented marketing acquisition strategies and deliverables across multiple channels, including digital (Marketo) and social, to drive plan sponsor acquisition. Managed the strategy and representation for all industry events attended by sales team; coordinated cosponsored events with other Schwab companies. * Wrote copy for firm’s various marketing communications deliverables, including executive correspondence, social media posts/profiles, and email and website messaging, bypassing need to procure work through an agency. * Refreshed the company’s RFP by redesigning its template, rewriting key responses and creating new exhibits, resulting in a more streamlined and user-friendly experience for prospects and an increase in sales closed.* Developed and implemented a social selling program, enabling sales team to utilize modern channels for prospecting.* Received Schwab Marketing Excellence awards for development of LinkedIn social selling program and for support in launching Schwab Index Advantage 401(k).

San Antonio, Texas Area

Supervised the production of all marketing tactics for USAA Property & Casualty Company and direct mail for USAA Alliance Services Company. Produced 3 million direct mail pieces per month as well as a high volume of email.* Collaborated with client management, print production, analysts, channel managers, Compliance, creative agencies and other external partners to ensure projects delivered accurately, on time and to teams’ specifications. * Reported marketing activity to executive and product management.

Provided turnkey materials for a national management and information technology consulting firm to support its client in promoting community engagement with a major highway construction initiative.* Conceived, wrote, designed and produced a suite of marketing and advertising collateral, within accelerated timelines, so consultant firm could deliver on obligations to its client.

Certificate Of Completion, Sustainable Business Strategy

Certificate Of Completion, Disruptive Strategy

Graphic Design

B.A., Speech Communications And Journalism