Brent Whelan

Brent Whelan Email and Phone Number

General Manager Marketing | Marketing Director | Global Brand Custodian | Marketing Academy Scholar 2017
Brent Whelan's Location
Melbourne, Victoria, Australia, Australia
Brent Whelan's Contact Details

Brent Whelan personal email

n/a
About Brent Whelan

A highly capable senior marketing and commercial leader with 20+ years’ experience in Food, Beverage and Ingredients categories, gained in global and local FMCG companies such as Fonterra, Heinz, Nestle and Lion (Bega Group).Adaptable, agile and resilient, with demonstrated success in delivering strong commercial outcomes in Australia, regionally in the Middle East, and in Global roles.Highly strategic, balanced with pragmatism and bias to action that has driven lasting business performance.Passionate about creating enduring value through authentic leadership of high performing teams, complex brand portfolios, market leading innovation, and collaborative relationships with internal and external stakeholders.Highlights include:Global Brand Custodian of portfolio at Fonterra with a collective turnover of $18bn NZD.Developed and launched enduring brand platforms and iconic campaigns for brands such as Dare Iced Coffee and Tamar Valley Yoghurt, where revenue was more than doubled in under 3 years.Successful at driving turnarounds, change management and transformation, including restructuring, divestments and brand integrations, such as the turnaround and divestment of Fonterra’s Yoghurt Portfolio to Lactalis in 2015.Strong track record of developing talent and consistently driving top quartile engagement in different cultural and regional contexts, including with geographically dispersed teams.

Brent Whelan's Current Company Details

General Manager Marketing | Marketing Director | Global Brand Custodian | Marketing Academy Scholar 2017
Brent Whelan Work Experience Details
  • Fonterra
    General Manager - Global Brands
    Fonterra Aug 2023 - Nov 2024
    Melbourne, Victoria, Australia
    The GM Global Brands provides strategic leadership across Fonterra's largest B2C and B2B brands - Anchor in Consumer, Anchor Food Professionals in Foodservice, and NZMP in Ingredients.Working collaboratively with our Markets, Business Units and Innovation teams, this role is focused on building equity in our Global Brands, driving scalable Innovation, and repeatable Value Creation, whilst ensuring our brands have strong alignment with Fonterra's long term ambition to maximise value from NZ Milk, be a Leader in Sustainability, and Innovate in Nutrition Science.
  • Fonterra
    General Manager - Global Anchor Brand
    Fonterra Dec 2020 - Sep 2023
    Auckland, New Zealand
    The GM Anchor serves as the global custodian of Fonterra's largest consumer brand, Anchor, determining its identity and protecting integrity and building brand equity through global marketing and innovation activity in market.This role is responsible for providing strategic leadership to Marketing leads in our Operating Companies to ensure ongoing development and strengthening of the brand in-market in order to grow market share and drive sales.
  • Fonterra
    General Manager - Anlene And Anmum (Interim)
    Fonterra Dec 2021 - Jun 2022
    Auckland, New Zealand
    Interim GM - Anlene/Anmum in addition to my 'day job' as Global Anchor lead whilst recruitment for a permanent replacement took place. Strong focus on partnering with our South East Asian and China markets on Fonterra's Functional Nutrition brands, across Adult Nutrition with Anlene, and Maternal & Paeds with Anmum.
  • Fonterra
    Marketing Director - Middle East
    Fonterra Oct 2019 - Dec 2020
    Dubai, United Arab Emirates
    Leading Marketing, Trade Marketing and Regulatory function across Fonterra's Consumer, Foodservice and Ingredients channels.
  • Fonterra
    Marketing Director - Middle East, Africa And Central Asia
    Fonterra Nov 2017 - Oct 2019
    Dubai, United Arab Emirates
  • Fonterra
    Group Marketing Manager - Butter, Spreads And Beverages
    Fonterra Feb 2016 - Oct 2017
    Responsible for Australia's leading butter and spreads portfolio, inclusive of Western Star and Mainland, as well as the new Anchor Dairy range.
  • Fonterra
    Group Marketing And Innovation Manager - Yoghurt
    Fonterra Feb 2014 - Jan 2016
    Melbourne, Australia
    Leading Fonterra's Australian Yoghurt portfolio, which includes SKI D'Lite, Nestle Soleil, Tamar Valley Dairy and CalciYum.
  • The Marketing Academy
    Scholar - 2017 Programme
    The Marketing Academy Mar 2017 - Oct 2017
    Sydney, Australia
    The Marketing Academy Australia Scholarship Programme is a 9 month development programme for the best emerging leadership talent in Marketing, Media and Advertising.
  • Hj Heinz
    Group Marketing Manager - Soup, Frozen And Commercial
    Hj Heinz Jul 2012 - Feb 2014
    Melbourne, Australia
    Leading a team across a portfolio of brands including Heinz Soups, Weight Watchers, Cottees Jams and Toppings and Greenseas.
  • Lion
    Marketing Manager - Dairy Beverages
    Lion Nov 2011 - Jul 2012
    Docklands
    Managing a high performing team of 6, working across Australia's leading portfolio of Dairy Beverages, including Big M, Dare, Masters, Farmers Union Iced Coffee, Classic and Moove.
  • Lion Nathan National Foods
    Marketing Manager - Iced Coffee
    Lion Nathan National Foods Aug 2010 - Nov 2011
    Docklands
    Looking after Australia's largest Dairy Beverage in P&C and Grocery, Dare Iced Coffee, as well as the iconic Farmers Union Iced Coffee.
  • National Foods
    Senior Brand Manager - Iced Coffee
    National Foods Jun 2008 - Aug 2010
    Integrated the Dare Iced Coffee brand into Lion's Dairy Beverage portfolio following the acquisition of Dairy Farmers.
  • Nestle
    Brand Manager
    Nestle Jun 2005 - Jun 2008
    Brand Manager at Nestle Peters Ice Cream

Brent Whelan Skills

Category Management Fmcg Marketing Strategy Marketing Communications Cross Functional Team Leadership Consumer Insights Team Leadership Npd Customer Insight Brand Management Market Planning Integrated Marketing Marketing Grocery Product Development Trade Marketing Segmentation Strategy Market Research Dairy New Business Development Management Shopper Marketing Competitive Analysis Leadership Market Analysis Advertising Key Account Management Marketing Management Marketing Research Consumer Products Customer Marketing Brand Architecture Categorization Fast Moving Consumer Goods

Brent Whelan Education Details

Frequently Asked Questions about Brent Whelan

What is Brent Whelan's role at the current company?

Brent Whelan's current role is General Manager Marketing | Marketing Director | Global Brand Custodian | Marketing Academy Scholar 2017.

What is Brent Whelan's email address?

Brent Whelan's email address is br****@****.com.au

What schools did Brent Whelan attend?

Brent Whelan attended Rmit.

What skills is Brent Whelan known for?

Brent Whelan has skills like Category Management, Fmcg, Marketing Strategy, Marketing Communications, Cross Functional Team Leadership, Consumer Insights, Team Leadership, Npd, Customer Insight, Brand Management, Market Planning, Integrated Marketing.

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