Paul Whelan Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

- Design and build customer journeys to convert leads to applications- Manage integrated marketing campaigns across multiple paid and owned channels to recruit students to postgraduate courses- Analyse campaign performance and make optimisations to enhance ROI- Manage the Faculty of Medicine, Dentistry and Health Science's SEM activity- Create highly engaging written, visual and video content- Built a new digital platform for the Dental Continuing Professional Development… Show more - Design and build customer journeys to convert leads to applications- Manage integrated marketing campaigns across multiple paid and owned channels to recruit students to postgraduate courses- Analyse campaign performance and make optimisations to enhance ROI- Manage the Faculty of Medicine, Dentistry and Health Science's SEM activity- Create highly engaging written, visual and video content- Built a new digital platform for the Dental Continuing Professional Development program. The platform enhanced the user experience and resulted in an increased conversion rate. Show less

Melbourne, Australia

Key Achievements- Led the marketing campaign for Beyond Blue’s partnership with the 2019 Australian Open, including developing all collateral.- Created all content and collateral for the Beyond Blue Cup and managed the roll out across AFL, NRL and A-league, while engaging grassroots clubs and local communities.- Created an automated, personalised email journey for community fundraisers - Managed the development of a new creative concept for community fundraisers and the… Show more Key Achievements- Led the marketing campaign for Beyond Blue’s partnership with the 2019 Australian Open, including developing all collateral.- Created all content and collateral for the Beyond Blue Cup and managed the roll out across AFL, NRL and A-league, while engaging grassroots clubs and local communities.- Created an automated, personalised email journey for community fundraisers - Managed the development of a new creative concept for community fundraisers and the execution of an always-on media campaign for launch.Responsibilities- Provide marketing and branding support for internal clients- Produce written and visual content for social media- Create a new automated email journey for community fundraisers - Translate complex health related information into straightforward and engaging content and adapt this for different audiences and channels- Brief and manage external suppliers through the delivery of marketing campaigns- Marketing and brand lead for all community and corporate partnerships, including Australian Open, Hawthorn FC, Medibank, West Tigers and QANTAS- Coordinate the development of print, video and other marketing collateral- Write content for eDMs and other marketing communications Show less

London, United Kingdom

Key achievements:- Led Alzheimer’s Society’s marketing campaign for London Marathon 2017 and built an email journey to engage existing supporters, which resulted in £700,000 fundraising revenue.- Secured 75,000 signatures on a petition to end the ‘Dementia Tax’. The campaign did a great job capitalising upon current media trends and public sentiment leading into a snap election.- Achieved 1.5 million impressions on organic social media content for Dementia Awareness Week 2017. The… Show more Key achievements:- Led Alzheimer’s Society’s marketing campaign for London Marathon 2017 and built an email journey to engage existing supporters, which resulted in £700,000 fundraising revenue.- Secured 75,000 signatures on a petition to end the ‘Dementia Tax’. The campaign did a great job capitalising upon current media trends and public sentiment leading into a snap election.- Achieved 1.5 million impressions on organic social media content for Dementia Awareness Week 2017. The week also saw a significant increase in awareness events held and materials ordered, as well as a 100% increase in fundraising revenue. - Reduced cost-per-click by 21% on a campaign aimed to increase diagnosis rates of dementia in key areas across the UK.Responsibilities:- Manage integrated marketing campaigns to drive results through above and below the line channels- Implement a supporter journey strategy for supporters who are recruited through campaigning and Dementia Awareness Week- Develop digital campaigns to acquire leads and capture supporter data- Strategise and deliver automated email campaigns for fundraising events such as the London Marathon. The journeys would differ depending on the consumer’s interaction with the initial email, such as opens and clicks - Build communication journeys to re-engage lapsed supporters - Brief and manage photo shoots and video productions- Test different email strategies with small audience segments and use outcomes to create optimised campaigns- Brief and manage relationships with media, creative and design agencies- Analyse campaign performance and implement insights into future campaigns - Produce static, video and audio ads for Facebook, Instagram, digital, out of home and radio Show less

Gold Coast, Australia

In this position I played a key role in executing the company’s marketing strategy in Australia. Reporting to the International Marketing Director, it was my responsibility to build awareness for Radio Systems’ two brands in Australia and help drive sales across multiple channels. My main priorities included:• Plan and execute integrated marketing campaigns across print, social and digital platforms• Establish a strong social media presence for the compay's PetSafe brand on Facebook… Show more In this position I played a key role in executing the company’s marketing strategy in Australia. Reporting to the International Marketing Director, it was my responsibility to build awareness for Radio Systems’ two brands in Australia and help drive sales across multiple channels. My main priorities included:• Plan and execute integrated marketing campaigns across print, social and digital platforms• Establish a strong social media presence for the compay's PetSafe brand on Facebook and Twitter• Deliver semi-permanent and temporary in-store POS displays to secure product placement and increase turnover• Lead the development of a new website, with a focus on the user experience • Develop a variety of marketing collateral to drive in-store sales• Perform on-going market research to identify and capitalise upon gaps within the market• Lead the launch of new products into the Australian market. Research competitive products, contribute to the pricing strategy and identify the key selling points on new products Show less

Bangalore, India

Responsibilities: - Assisting with the planning and execution of the company's content marketing strategy.- Creating search engine optimised content across numerous websites to enhance visibility, ranking and increase conversions.- Producing articles, blog posts, Slideshare presentations, brochures, case studies and other marketing material.

Toowoomba, Australia

My responsibilities included updating content on the corporate website, writing articles and feature pieces for the company newsletter, producing advertisements and completing tender documents. I was also required to maintain and update several databases, as well as regularly produce various marketing materials. Excellent communication and the ability to effectively utilise time management practices were crucial, as priorities were constantly shifting.

Bachelor Of Business, Marketing, Public Relations

Activities and Societies: University Games Team I graduated with a major in Marketing, while minoring in Public Relations. I achieved.

Bachelor Of Business, Marketing

I completed a semester long exchange program in North Carolina. I was able to gain a different perspective on marketing, while also.

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