Partnered with a specialized Digital Marketing Agency to manage SEO, SEM, Google PPC, Email Marketing, Content Creation and other strategic initiatives, driving lead gen and sales growth.Worked with CEO to hire and oversee external sales agency enhancing lead generation efforts.Achieved significant increases in site traffic, organic rankings, and high-quality leads within three months, demonstrating measurable success

Venture-backed developer of AI-network automation services for service providers and cybersecurity companies—clients and partners include Comcast, Telstra, Cox, Lumen, Palo Alto NetworksLead multifaceted digital marketing campaigns, thought leadership content, corp communications, and strategic partnerships to bolster company exposure and increase awareness within the rapidly growing SASE (Secure-Access-Service-Edge) landscape.Gained positive coverage from top industry analysts including 451 Research-S&P Global (including their inaugural "FireStarter" award for innovation) and Ovum, as well as tech media including SDXCentral, LightReading, CIO, CRN and TechTarget. This coverage was integral in our sales and marketing materials as well as in our investor presentations—company has raised over 70 million to date. Communicated to marketplace how our highly sophisticated AI-Automation platform can solve problems, drive massive efficiencies and significantly cut costs (up to 70% decrease in OPEX).

Website Development: Led a small, collaborative team of developers to conceptualize and build the website, bringing a unique and engaging content platform to lifeContent Management: Spearheaded the management of all editorial content, ensuring a consistent and compelling flow of high-quality articles—over 500 article to dateEmail Marketing, SEO and Social: Orchestrated effective email marketing campaigns (700+ subs) and SEO strategies that bolstered user engagement and organic traffic growth (5-10K page views per month) by crafting compelling digital narratives that resonate with our audience and leveraging social media engagement strategiesSyndication Partnerships: Secured syndication agreements with prestigious outlets like Business Insider (118M monthly unique visitors), Pursuitist.com (30M monthly unique visitors) and Resy, amplifying the reach and influence

Market Research: Led strategic qualitative/quantitative interviews with top marketers for their “CALCULATE HOW YOU CAPTIVATE” industry audit, resulting in highly targeted lead generation for sponsor, AmdocsStrategic Advisory Board: Built advisory board of 20+ Fortune 500 CMOs for “THE LEADERS IN LOYALTY” industry audit which measured the effectiveness and value of rewards programs for sponsor, IBM InfoPrint

Substantial Growth: Collaborating with multiple departments, achieved 2X growth in paid subscribers and 50% increase in web traffic, plus email acquisitions leading to significant increase in ad revenue and overall ARR during my tenureCollaboration: Worked with multiple departments, implementing effective marketing campaigns to highlight essential website features, such as e-Newsletters, Videos, Editors' Blogs, Top 100 Wines-of-the-Year, and key milestones, leading to significant increase in time spent on site per userStrategic Partnerships: Established strategic content sharing agreements with prominent sites, including Yahoo Finance, TheStreet.com, SmartMoney.com—these partnerships increased website traffic, bolstered brand awareness, and increased SEO from the quality inbound links Luxury Brand Status: Led communications efforts that were integral in the publication being rated as the best consumer publication in the prestigious Luxury Brand Status Index (LBSI) survey conducted by the New York-based Luxury Institute

LineSider Technologies (acquired by Cisco 2010) was a leading provider of network management software that helped customers build the network services necessary to securely create and deploy cloud computing infrastructure. Handled all marketing and communications initiatives, laying the groundwork for strategic coverage by key industry analysts and media, ultimately resulting in a successful acquisition.

Wine Warehouse is one of the largest importer/distributors in California.-Recognized as one of the top new sales reps, based on monthly revenue. -Revamped declining sales territory in San Francisco by establishing relationships and building sales at on-premise and off-premise accounts.-Managed approx 80-100 accounts with limited resources in cutthroat environment.

Top-ranked, multi-channel marketing, perception management, and demand generation firm with a wide range of branding, PR, thought leadership, and content marketing successes for leading and emerging brands.As an Associate I managed accounts in consumer, technology and financial areas including B2B/B2C E-commerce, Enterprise Software, Information Security, Venture Capital and Wine. Specializing in media relations, I solidified client interviews and media coverage at top-ranked outlets including WSJ, USA Today, LA Times, SF Chronicle, SJ Merc, BusinessWeek, Red Herring, Business 2.0, Forbes, Fortune, CNET and CBS Marketwatch as well as top-ranked research firms such as Gartner and Forrester.