Amber White Email & Phone Number

Lake Oswego, Oregon

As the Marketing Manager, I am responsible for developing and managing a wide range of marketing activities. This includes advertising, attorney professional development, branding, client development, special events, internal and external marketing communications, managing the firm's website, and media relations.I also work closely with practice group leaders and firm management on marketing initiatives and projects related to client development and competitive intelligence. Responsibilities: - Implement brand standards and guidelines- Manage and update firm website and firm and attorney profiles on third party websites- Manage content for all social media channels (Facebook, LinkedIn, Instagram, etc.)- Plan, direct and execute a variety of event-based programs including educational seminars, individual attorney classes, and all firm-wide events- Oversee sponsorships, memberships, internal newsletters and press releases- Maintain, manage and analyze marketing budgets and expenses for both the firm and individual attorneys- Serve as liaison to local chambers of commerce and other legal and business associations- Research relevant competitive intelligence to grow practice groups and firm- Track and analyze ROI and marketing benchmarks

Portland, Oregon Area

As the Marketing & Communications Manager I was responsible for developing, coordinating and executing the local marketing plan and product launches for 250+ individual properties and 40+ real estate brokers.Key accomplishments: - Strategic planning and execution of client presentations and proposals for new and existing business- Participate in relevant client relationship meetings and campaigns - Plan and coordinate signature client appreciation events in spring and fall- Develop and administer marketing plans and programs for specific properties as well as campaigns to market each individual real estate broker- Coordinate and coach support team members on graphic design templates and standards to follow brand and marketing campaign guidelines- Create and manage social media and online plan targeting channels relevant to business and professional growth- Manage local marketing budget and individual property-specific marketing budgets- Develop and maintain marketing library with tools, tips and templates for teams to utilize- Research and promote brokerage capabilities, reports and data to local media - Update, monitor and coordinate local webpages, property websites and online search engine presence

Milwaukie, Oregon

Assisted operations with developing sales and marketing strategies and systems for 14 senior living communities in five states. Key accomplishments:• Developed 2-day training program for new marketing personnel• Analyzed key metrics on a weekly and monthly basis for trends and forecasting• Coached and mentored personnel on marketing tactics, budgets and campaignsMarketing Communications Specialist (03/07-02/10)Worked closely with corporate team to coordinate and deliver key marketing materials and solutions. Key Accomplishments:• Implemented public relations training program for all staff to increase awareness and media coverage• Developed branded templates to increase efficiency and consistent message to target markets across multiple platforms• Expanded online presence of individual properties in management portfolio

Portland, Oregon

Responsible for designing daily newspaper and monthly magazine publication following AP style and design standards.• Designed and organized daily newspaper, monthly magazine and website• Wrote and researched stories and informational graphics• Maintained design and branding standards• Produced and managed deadline schedules