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Product marketing professional with an accomplished track record of leading and motivating diverse teams to achieve strategic objectives. Extensive experience in consumer, business to business, and services marketing environments. Successfully launched a large number of new products to the market utilizing a variety of gate-based methodologies.Held progressively responsible positions in Marketing, Product Development, Product Management, and Project Management at both national and regional levels. Extensive experience in turning Voice of Customer data into innovative, customer-focused solutions.Specific experience managing P&L, staff management and development, cultivating and managing licensing relationships, communications strategy, cost control, process improvement, and solving large complex business problems. Excellent analytic and problem solving skills, combined with strong communication and interpersonal abilities.Specialties: P&L Management, Strategic Planning, Product Implementation, Innovative Solutions, Product Lifecycle Management, Client Relationships, Managing and Mentoring, Project Management, Risk Assessment, Pricing
U.S. Bank
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Senior Product Strategy ManagerU.S. Bank Feb 2013 - PresentMinneapolis, MnManage Enhancement and Loyalty product strategy within U.S. Bank Retail Payment Solutions. Drive product portfolio and associated processes to be “best in class” exceeding regulatory requirements and customer expectations.Responsibilities include program development, strategic analysis, project management, financial analysis and competitor intelligence.
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Senior Project Manager, Strategic ProjectsSyncada From Visa Jul 2010 - May 2012Member of team managing strategic cross-functional initiatives and ensuring that Project Management Institute standards are followed across the Syncada organization.* Led project to develop the document inventory necessary for implementation of a new sponsor bank on the Syncada Network. Included creation of a brand standards guide and development of a corporate-wide document management strategy. Project delivered on-time and within budget.* Managed a twelve month, enterprise-wide project to improve customer satisfaction ratings. Project involved all operational areas with over 200 individual initiatives. Target result was a 7 point gain in overall customer satisfaction, exceeded goal with a 9 point gain.* Developed 2012 strategic road map targeting a 5 point increase in customer satisfaction by January, 2013. -
Interim Brand Manager - Contract PositionSyncada From Visa Jan 2010 - Jul 2010Syncada was a joint venture between U.S. Bank and VISA to create a global payment network where multiple banks distribute a single platform for invoice processing and payment with integrated trade financing to their commercial and government customers.* Led cross-functional team responsible for execution of rebranding user interface across multiple URLs, rewrite and rebrand of more than 400 client-facing documents, and facilities signage rebranding in five countries.* Developed and managed execution of the internal and external rebrand communication strategy.* Led implementation of Syncada and network sponsor bank co-branding strategy.
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Senior Category Manager, Financial ProductsDeluxe Corporation Feb 2001 - May 2009Led team responsible for the $420 million consumer check business, serving 6,500 financial institutions nationwide. Managed business line P&L, created and executed business strategy, developed new products, managed license and partnership marketing programs for key brands including Disney, Harley-Davidson, NASCAR, Warner Bros. and PGA Tour.*Generated additional revenue of $13 million, reduced annual operating expense by $5 million, and eliminated over 2,000 low volume products through leadership of a large cross-functional team which developed and executed a strategy for simplification of the core check business.*Directed development of new programs and products for key clients including JPMC, Citibank, National City, and US Bank to achieve client retention of 98% in 2008, exceeding operation plan goals.*Led team that met or exceeded operating plan targets in years 2004-2007 in a declining check market.*Grew revenue in excess of $20 million from 2004-2008 through developing and launching 42 new products to market. -
Director, Product Management And Partnership MarketingMetris Companies May 1999 - Feb 2001Directed product marketing team responsible for creating a portfolio of insurance and enhancement products delivered to ten million customers of Direct Merchants Bank, Citigroup, Chase Manhattan, and Banco Popular.*Led team that grew product portfolio from 4 to 15 offerings and revenue by 41% through segmentation of customer base and identifying products to serve each segment.*Increased list syndication revenue by 15% through aggressive category expansion. *Developed and executed monthly marketing schedule for each product line incorporating telemarketing, direct mail, statement messages, web promotions and list syndication.*Launched two new insurance products utilizing Metris’ captive reinsurance facility, generating in excess of $3.5 million revenue for 2000. -
Director, Business DevelopmentSecurian Financial Group Nov 1990 - May 1999Led the transformation of Minnesota Life’s HomePlus business unit to HomePlus Insurance Agency, Inc. (HPIA). The new entity served as a pure marketing vehicle to maximize delivery of a comprehensive set of end-consumer solutions to our financial institution clients.*Directed 15-month initiative to secure licensing and regulatory approval in 44 states for HPIA. Project was completed on time and within budget.*Grew product provider relationships from 1 to 21 in three years bringing in excess of 60 insurance products to market.*Increased revenue 37% in 1998 by developing and implementing new niche sales programs.
Tom Whitehead Skills
Tom Whitehead Education Details
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Agricultural Economics -
Business Administration And Management, General
Frequently Asked Questions about Tom Whitehead
What company does Tom Whitehead work for?
Tom Whitehead works for U.s. Bank
What is Tom Whitehead's role at the current company?
Tom Whitehead's current role is Senior Product Strategy Manager at U.S. Bank.
What is Tom Whitehead's email address?
Tom Whitehead's email address is wh****@****ast.net
What is Tom Whitehead's direct phone number?
Tom Whitehead's direct phone number is (844) 330*****
What schools did Tom Whitehead attend?
Tom Whitehead attended University Of Kentucky, University Of Saint Thomas - School Of Business.
What skills is Tom Whitehead known for?
Tom Whitehead has skills like Strategic Planning, Project Management, Pricing, Crm, Product Lifecycle Management, Risk Assessment, Cross Functional Team Leadership, Process Improvement, Product Management, Vendor Management, Team Leadership, Business Analysis.
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Tom Whitehead
Raleigh, Nc1gmail.com -
Tom Whitehead
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