I'm a behavioural psychology specialist who conducts qualitative and quantitative research to address behavioural challenges and opportunities facing businesses, governments and social organisations. I conduct qualitative research such as ethnographic research, in-depth interviews, focus groups, and online communities, as well as quantitative surveys to identify insights, inform strategy and develop solutions. While the context and objectives differ across industries and organisations, the underlying human psychology does not. Ultimately most of us are seeking behaviour change whether customers, consumers, communities, employees, citizens or stakeholders.My thinking is grounded in behavioural economics, cognitive and evolutionary psychology and sociology. KWC Agency provides behavioural insights and strategies - with ap² this is complemented with my counterpart, anthropologist Adelaide Vinay.