Mark Whitelaw Email & Phone Number

Melbourne

Melbourne, Victoria, Australia

When my role finished up at Schweppes I took some time out to care for my ageing parents in Perth, WA. In late 2019 i relocated back to Melbourne to seek new opportunities.

Perth, Australia

Melbourne, Australia

Australia

In this role I am accountable for the retail and own brand sales for McCormick & Company in Australia and New Zealand.I manage a cross functional team of 9 direct reports in Australia / New Zealand & Export. Key Achievements: - Established category management.- Driven significant growth of 24% over 2 years in a major category; and- Secured the largest.

Melbourne, Australia

In this role I was accountable for the entire Australian Retail Sales Team and all retail customers within Australia.Key Achievements:- Established partnership with Costco Australia - Secured the ranging of a major new range of Recipe Mixes that in turn, provided 100% incremental sales to the existing business. - Established McCormick’s footprint in Export.

Melbourne, Australia

In this role I was accountable for branded sales in both Woolworths & Coles.Key Achievements: - Secured major off-location activity that drove incremental growth of 160% to the business in a mature category (Jelly Crystals).- Secured one of the largest Private Label contracts in Australian retail - Implemented software to improve the overall processes.

Melbourne, Australia

Full responsibility for Woolworths-branded sales. Key Achievements: - Transformed (and streamlined) the business by creating parameters (and guidelines) for the evaluation and spend of trade activation. - Successfully introduced joint business planning.

Clayton

In this role I was accountable for the State Sales Team & management of the Victorian business, across all channels. Key Achievements: - Restructured Team to support growth opportunities - Developed themed activity to drive decking oil sales; this activity boosted sales by 30%.

In this role I was accountable for project leading the introduction of a new package format can across all channels (20 litre to 15 litre); a significant change that involved packaging, retailers and Dulux trade centresKey Achievements:- Developed a new pack size to reduce OH&S concerns at a competitive price point. - Project delivered on time and on budget.

Melbourne, Australia

In this role I was accountable for the branded and own brand sales / training and merchandising for Kmart Australia.Key Achievements:- Devised an on-line training process for casual staff at Kmart to improve customer service and reduce shrinkage. - Introduced an Easter promotion to grow own brand sales by 27%.

North Melbourne

Diploma Of Business Management

Bachelor Of Arts