Marketing Specialist
Current• Define the creative concept consistent with the corporate strategy, incorporating branding principles• Serve as the tradeshow coordinator and attend tradeshows with various departments• Manage the relationship with outside tradeshow exhibit houses• Maintain and order stock of tradeshow giveaways, clothing, and promotional items• Responsible for the creation and coordination of pre-show marketing and post-show follow-up• Work within Salesforce to create and generate reports, maintain data integrity, and manage backend• Create and write persuasive, concise copy for print and electronic media• Create, coordinate, and deliver informational and interactive content• Responsible for creating and coordinating monthly ads in trade publications and new marketing pieces• Creates, supports, and maintains printed sales brochures• Responsible for co-developing well-defined product value propositions• Deliver company presentations and training around marketing campaigns or new initiatives• Fully support the Company's ISO objectives, policies, procedures, and the GK Way Program