www.whitneywerts.com

In the fall of 2008 I ran a photography based research project utilizing the online photo sharing website tool www.flickr.com to discover how Americans viewed a "life of luxury." I sourced photos for multiple character profiles to illustrate potential market segments to be targeted for the future marketing campaign of an up-and coming television station.

I worked with Look-Look, Inc. as a Marketing intern. My duties included researching and distributing company-wide weekly trend reports, where I summarized new and upcoming business ventures, ideas, and marketing concepts. I also helped in the process of marketing the company's internship program by reaching out to local universities in order to improve our outreach.I worked on a marketing research job for Kia Motors during my time at LL where I organized, executed, and compiled research for six focus group studies for Kia's new model car. This included gathering critical data on design improvements and demographic appeal.