Whitney-Alecia Jones Email & Phone Number

United States

Cincinnati, Ohio, Us

- Analyzed advertising campaigns with $1-4M budgets for a deodorant product, identifying underperforming ads and comparing English to Spanish versions to attract Latinx customers; provided actionable insights to media partners and business managers to enhance campaign performance- Established successful partnerships with TradeDesk, leading and organizing meetings to discuss campaign performance and test innovative strategies, enhancing advertising effectiveness through data-driven insightsClients : Secret & Gillette

New York, Ny, Us

- Directed programmatic campaigns, aligning with strategic media plans and managing client Request for Proposals(RFPs) to streamline budgeting and effectively bring client visions to life through vendor collaborations- Monitored and reported on campaign performance and expenditures, creating pacing documents for detailed ad analysisand scheduling daily updates to provide clients with real-time progress on Key Performance Indicators (KPIs)- Led a strategic A-B testing initiative to determine the optimal ad length on YouTube, enhancing campaign performanceby identifying more profitable formats between 15-30 seconds and significantly improving budget allocationClients : Army & Turner TV- Emmy Award winning investment Media

Columbia, Md, Us

- Enhanced video views by 50% for Cricket Wireless through A-B testing and geographic analysis of YouTube ads, increasing brand visibility and guiding strategic product placements in retail locations through data-driven decisions- Managed and optimized paid media assets through precise tracking and tagging, enhancing performance metrics; collaborated with managers to refine digital messaging, significantly strengthening client relationsClients : Cricket Wireless and AIG

Stamford, Ct, Us

Adapted swiftly to industry impacts from COVID-19 before strategic downsizing affected hundreds company-wide- Achieved 100% accuracy in Direct Response Television (DRTV) log processing across 15 networks, enhancingreporting reliability and securing optimal ad placements for clients like ESPN Deportes and Carnival- Coordinated global ad placements to meet brand standards and strategic goals, working with international teams toensure campaign uniformity and effectiveness across cable TV networksClients: Sanofi Dupixent, GNC, HomeInstead, ESPN, Ricola, and Hallmark

• Utilized the tools provided to create various filing systems.• Researched to generate leads to organize community meetings and small business workshops.• Collaborated with team members to help expand marketing channels.• Assisted in creation of pre-season marketing plans to support department and divisional strategies.

Albany, Ny, Us

• Performed data mining to extract information about potential leads. This also includes updating information in the current customer retention management system (CRM)• Assessed each potential lead to determine viability for conversations that may result in acquired business.• Extensively researched in order to generate leads for others to call on and qualify each potential company contact by assessing them as cold, warm, hot, or meeting scheduled.

Albany, Ny, Us