Whitney Kutcher Email & Phone Number

Detroit, Michigan, United States

Detroit, Michigan, United States

- Increased targeted pursuit pipeline by 133% ($526MM) year over year- Collaborate directly with executive leadership to develop regional growth strategy to meet target of $125MM annual project volume in the metro-Detroit commercial construction market- Project managed regional proposal submissions, overseeing the strategy, coordination, and execution of 10 proposals totaling over $400MM in value, achieving an impressive interview rate of 50%- Build and maintain detailed systems to… Show more - Increased targeted pursuit pipeline by 133% ($526MM) year over year- Collaborate directly with executive leadership to develop regional growth strategy to meet target of $125MM annual project volume in the metro-Detroit commercial construction market- Project managed regional proposal submissions, overseeing the strategy, coordination, and execution of 10 proposals totaling over $400MM in value, achieving an impressive interview rate of 50%- Build and maintain detailed systems to integrate marketing, communications, client relations, and business development tactics within regional office - Lead regional community impact and charitable outreach efforts, including launching an annual volunteer partnership with a local elementary school Show less

Michigan, United States

- Led strategic and financial planning to maintain regional operations during the COVID-19 crisis; built and managed a $1.3MM operating budget yielding a surplus of over 30%- Socialized and secured $1MM appropriation from the State of Michigan for Playworks Michigan to support programmatic & expansion goals - Innovated solutions to execute grant opportunities totaling over $800K to positively impact the health of more than 10,000 students during the pandemic- Provide executive… Show more - Led strategic and financial planning to maintain regional operations during the COVID-19 crisis; built and managed a $1.3MM operating budget yielding a surplus of over 30%- Socialized and secured $1MM appropriation from the State of Michigan for Playworks Michigan to support programmatic & expansion goals - Innovated solutions to execute grant opportunities totaling over $800K to positively impact the health of more than 10,000 students during the pandemic- Provide executive leadership for Playworks’ regional finances, leading and executing the region’s strategies for fundraising, earned income, and corporate sponsorships- Lead and manage a team of 2 direct reports and 12 indirect reports Show less

Greater Detroit Area

- Execute and manage multiple grant opportunities totaling over $2.4MM- Strategize and facilitate state-wide expansion to Grand Rapids, Kalamazoo and Lansing markets - Surpassed initial sales target in Kalamazoo expansion by over 250%- Planned and facilitated two weeks of consecutive service projects with Fortune 500 companies at multiple high-need elementary schools across the state- Identify strategic partnerships with public and private schools, corporate organizations… Show more - Execute and manage multiple grant opportunities totaling over $2.4MM- Strategize and facilitate state-wide expansion to Grand Rapids, Kalamazoo and Lansing markets - Surpassed initial sales target in Kalamazoo expansion by over 250%- Planned and facilitated two weeks of consecutive service projects with Fortune 500 companies at multiple high-need elementary schools across the state- Identify strategic partnerships with public and private schools, corporate organizations, local news media and potential funders- Oversee and manage social media profiles, content and strategy Show less

Greater New York City Area

- Strategize, negotiate and implement digital advertising campaigns of over 40 Broadway and off-Broadway shows with unique campaigns up to $500,000- Created email marketing strategy that increased subscriber interaction and retention rates by over 25% year over year- Increased email-driven ticketing revenue by $1.1 million year over year- Identify, organize and manage large-scale strategic brand partnerships, marketing sponsorships and live events- Revamped corporate marketing… Show more - Strategize, negotiate and implement digital advertising campaigns of over 40 Broadway and off-Broadway shows with unique campaigns up to $500,000- Created email marketing strategy that increased subscriber interaction and retention rates by over 25% year over year- Increased email-driven ticketing revenue by $1.1 million year over year- Identify, organize and manage large-scale strategic brand partnerships, marketing sponsorships and live events- Revamped corporate marketing internship program and oversee hiring process/daily management of department intern- Establish meaningful relationships with clients to promote customer satisfaction and loyalty- Clients include Mastercard, Disney Theatrical Productions (The Lion King/Aladdin/Frozen), Hamilton, Wicked, Harry Potter and the Cursed Child, The Phantom of the Opera, The Book of Mormon and various others Show less

New York City

- Propose, execute and manage all off-Broadway ad sales for Broadway.com- Conceptualized email marketing campaign to increase sales by over 45% compared to the previous year- Successfully and seamlessly coordinated ad server migration of entire inventory from OpenX to DoubleClick- Assisted in planning and coordinating large-scale exhibit at Broadway’s premier convention, BroadwayCon- Traffic all digital advertising units and develop articulated analytical reporting based on… Show more - Propose, execute and manage all off-Broadway ad sales for Broadway.com- Conceptualized email marketing campaign to increase sales by over 45% compared to the previous year- Successfully and seamlessly coordinated ad server migration of entire inventory from OpenX to DoubleClick- Assisted in planning and coordinating large-scale exhibit at Broadway’s premier convention, BroadwayCon- Traffic all digital advertising units and develop articulated analytical reporting based on performance Show less

Greater New York City Area

- Created digital strategy and organizational structure for entertainment news startup- Organize, execute and analyze advertising processes between various industry entities and daily newsletter- Streamlined advertising process to exceed initial overall sales goal by over 220%- Collaborate with founder/publisher to identify and implement the latest digital trends, partnerships and sales tactics- Generate detailed insertion orders and timely invoicing for all sales

New York City

- Develop, execute and manage a variety of Broadway and off-Broadway marketing and promotional campaigns at entertainment-centric ad agency- Identify, secure and implement brand partnerships, sales promotions and marketing strategies- Perform in-depth research and analyses for various client-facing agency initiatives- Support the Client Services team to expand upon the goals of the overall media campaign

- Manage all platforms of social media and launch campaigns to bolster engagement and interaction- Directly assist and contribute to rebrand of organization- Write copy for newsletters, emails and published materials- Communicate effectively with prominent industry professionals- Complete research to successfully implement marketing strategies

- Work under deadline pressure- Deliver outstanding customer service- Monitor food distribution, ensuring that meals are delivered correctly and efficiently- Maintain professional appearance and attitude at all times

- Served as the primary contact and representative to university, community and national organization- Motivated members to strive for excellence in all areas of chapter functioning- Managed operations of an organization of 150 undergraduate women with a budget of $43,250.00- Completed timely and accurate reporting to varying constituencies

East Lansing, Mi

- Created and implemented advertising and brand strategies across multiple media platforms for annual fundraiser- Establish and manage all social media channels- Consecutively fund-raised record amount totaling over $20,000 during the 3-day event - Worked efficiently with media outlets, faculty and student leaders

Lansing, Michigan

- Researched, composed and edited multiple feature stories for monthly print and digital issues- Identified lifestyle trends, local social events and prominent women in Lansing, Michigan- Organized fundraising events and wrote press releases

- Ensured all public areas were tidy and presentable- Interacted with vendors, delivery people and customers in a friendly and professional manner- Worked efficiently with multiple computer programs including DVM Manager and Quickbooks

Master Of Business Administration - Mba

Bachelor’S Degree, Journalism

Activities and Societies: Honors College, Alpha Xi Delta, Society of Performers and Arts Managers, Michigan State Department of Theatre.

Bachelor’S Degree, Theatre/Theater

Activities and Societies: Honors College, Alpha Xi Delta, Society of Performers and Arts Managers, Michigan State Department of Theatre.

Delf B1++ Diploma, French Language And Literature

Intensive study of French language and cultural immersion in Tours, France for the Summer of 2013