Brand Lead
CurrentDeveloping and executing short and long-term brand strategies that strengthen Coorva's identity and market positioning.Collaborating with internal and external teams to ensure brand consistency and coherence across all initiatives and campaigns.Overseeing the creation and production of marketing and advertising materials, ensuring they accurately reflect the image and values of the Coorva brand.Conducting market research and competitor analysis to identify growth opportunities and better position the Coorva brand in the market.Implementing and maintaining style guides and brand standards to ensure visual and verbal consistency across all communication channels.Design and implement lead nurturing campaigns in collaboration with our Sales team, such as ebooks or blog articles.Copywriting and UX/UI design.Define, implement, and monitor social media strategies.Define implement, and monitor newsletters.Plan goals quarterly.Work with third-party marketing agencies.Assist other teams in creating marketing materials such as brochures or portfolios.Assist the Head of Marketing in defining and documenting processes.Assist our Recruiting team in marketing initiatives to attract talent.
