Whitney Walker Email & Phone Number

Overland Park, Ks

Team member of AMC Stubs Loyalty Program responsible for all analysis and insights related to 20MM+ membership program.• Analyze AMC Stubs database to identify churn triggers and utilize data to target and reduce churn.• Partner with Loyalty, Theater and Food & Beverage Marketing leveraging data insights to develop strategies.• Provide all monthly A-List churn, revenue and usage reporting to Executives.• Support launch of new loyalty programs by analyzing base customers, new members, churn/survivability and revenue impacts.• Measure effectiveness and success of Loyalty Marketing Campaigns and recommended alternative approaches as needed.

Leawood, Kansas, United States

Team member of AMC Stubs Loyalty Program responsible for all analysis and insights related to 20MM+ membership program.• Analyze AMC Stubs database to identify churn triggers and utilize data to target and reduce churn.• Partner with Loyalty, Theater and Food &Beverage Marketing leveraging data insights to develop strategies.• Provide all monthly A-List Churn, Revenue and usage reporting to Executives.• Support launch of new loyalty programs by analyzing base customers, new members, churn/survivability and revenue impacts.• Measure effectiveness and success of Loyalty Marketing Campaigns and recommended alternative approaches as needed.

Overland Park, Ks

Promoted 3 times in 9 years.• Identified opportunities to reduce churn using Microsegmentation strategies, test and learn.• Spearheaded Rate Plan Optimization (RPO) program to identify applicable accounts. In December 2018, program had 740K takers and was leveraged to reduce churn.• Conducted analyses highlighting triggers contributing to decrease in overall churn in 2017 by 27 bps.• Highlighted various churn drivers through data mining within customer base to apply results for look-alike analysis.• Analyzed subscriber profiles, usage patterns and behaviors to understand various churn profiles.• Evaluated plan migrations to new and promotional rate plans to measure take rates and calculate revenue impacts.

Overland Park

• Analyzed business metrics and Cable Partner data to report state of business, statistics and financial implications to Executives.• Improved forecasting by developing a seasonality profile depicting order trends by week, month and year to manage resources.• Provided reporting and data metric analysis to identify business trends and results to Senior Management.• Partnered with IT Organization while testing functionality of website, writing requirements and researching data anomalies.

Overland Park

• Received 5 Excellence Awards in 2007 for enhancing partnership with Marketing to launch Loyalty Programs. • Created and developed analyses, reports, profiles and ad hoc requests for Product Managers, Finance and Marketing. • Developed scorecards streamlining data from various departments and vendors.• Analyzed music download usage and behaviors contributing to the approval and implementation of product repricing.

Overland Park

• Consulted with client to identify objective and ensure correct interpretation of data elements.• Wrote logic and executed complex campaigns identifying leads most likely to respond to various offers.• Evaluated the selection of leads and analyzed results of campaigns.• Ensured leads were compliant to guarantee customer privacy.• Developed reports to measure new and existing programs assessing the effectiveness of new rate plans, changes in credit and customer policies, revenue performance, take rates and customer lifetime values.

San Antonio, Texas Area

• Managed daily activities including Front Des, Guest Response, Concierge, Bellstand/Valet and Guest Relations.• Motivated, developed and coached up to 75 front office associates according to Service Excellence Standards.• Received #1 Satisfaction Scores in Convention Network.• Developed guest loyalty by enforcing the Marriot Elite Program.• Ensured payroll budge remained in compliance.• Led tax exemption projected which reduced bad debt by 80%.• Maximized revenue by controlling daily room inventory for 1,000 room hotel.

Overland Park

• Received Manager of the Year Award. • Increase Guest Service Index scores by 4.7%.• Area trainer for all new Housekeeping Managers and Managers in Development for Kansas City.• Certified Customer Service Trainer and led Customer Service training program.• Selected to transition Housekeeping Department (20 Employees) from Grand Heritage Hotels to Wyndham Hotels & Resorts.• Developed and implemented room inspection and preventative maintenance program to improve room cleanliness.• Trained and mentored 22 housekeeping associates.• Analyzed budget and implemented actions to decrease departmental productivity costs by 10%.• Executed budget, profit & loss, and inventory controls for entire department.• Maintained purchase orders, vendor invoices and monthly checkbook of accounting procedures.

Kansas City, Mo

Bachelor’S Degree, Hotel, Motel, And Restaurant Management

Bachelor’S Degree, Minor In Business Administration