Whitney West Email & Phone Number

Jacksonville Beach, Florida, United States

Jacksonville, Florida Area

Greater New York City Area

Greater New York City Area

• Plan, develop, and execute the sales and marketing strategy for a startup craft brand (Caleb’s Kola) in the New York City marketplace• While operating in a cutting edge incubator model, engage cross-functional teams in the expansion of Caleb’s to launch the brand in 5 select markets and nationally via E-Commerce• Work collaboratively with a small internal team and agency partners to drive overall brand awareness through innovative go-to-market techniques, grassroots activation and social/digital content

Greater New York City Area

• Executed point-of-sale, merchandising/equipment, and premium materials from creative briefing to in-store placement with attention to timeline detail and within budget• Engaged with a variety of brands to lead initiatives across the PepsiCo portfolio including: Mountain Dew, Lipton, Tazo, PureLeaf, and Brisk • Ensured merchandising and licensing concepts were grounded in insight-driven principles that drove innovation where appropriate

Greater New York City Area

• Lead the sales and marketing efforts from a Corporate perspective for a top 5 wine and spirit distributor with a focus on the Diageo and Moet Hennessy portfolio of brands• Developed the daily analysis reports reflecting overall sales for 8 primary distribution markets• Managed and tracked incentive programs as defined by the supplier to ensure markets hit necessary goals

Greater Chicago Area

• Collaborated with multiple agency partners, field marketing, and retail brand teams to coordinate National retail programming needs; Brands include: Miller Lite, Miller High Life, MGD, MGD64, Coors Light and Coors Banquet• Facilitated communication to field sales teams on behalf of brand teams to ensure correct brand strategy is being executed• Managed all digital assets housed on the company's internal visual management system inclusive of packaging and point-of-sale• Coordinated and executed a 360 marketing campaign supporting returning Veterans; Included the the day to day partnership management between the IAVA and the Miller High Life brand relating to various event activation

Greater Chicago Area

• Conducted statistical analysis on direct marketing initiatives to identify the key variables impacting successful marketing campaigns • Gathered data from customer databases to evaluate participation in loyalty partnership programs and the impact on overall business• Worked with the sales team to ensure that tracking mechanisms are built into annual sales and budgeting plans • Assisted outside vendors in the development and implementation of targeting models for brand marketing programs, including statistical forecasting and analysis

Jacksonville, Florida Area

• Generated weekly and monthly scorecards for clients in the CPG industry reflecting the movement of their products in various retail outlets• Responded daily to internal Acosta Associates to assist them to better understand retail scan data (including ACNielsen scan data)• Organized and reported on sales data returned from various product promotions at retail • Conducted retail merchandising calls on behalf of Acosta’s CPG clients (Colgate, Sara Lee, Hormel, etc)

Business Administration

High School Diploma