Direct marketing, communications, and engagement for the organization, a national nonprofit serving enlisted veterans as they transition to higher education

Manage marketing, communications, and alumni engagement for the organization, a national nonprofit serving enlisted veterans as they transition to higher education --Raised $5,240 from individual donors on Giving Tuesday, a one-day fundraising campaign for nonprofit organizations--Increased social media followers by 61% and engagement more than tenfold across all channels with only a 10% time investment in social media content strategy and execution --Updated organizational branding to be consistent across all marketing materials and channels--Developed a strategy and plan to engage prospective applicants and alumni, including relaunching the Alumni Ambassadors program

Developed digital and print content and strategy to tell Paul College’s brand story within the University of New Hampshire brand guidelines; worked with stakeholders including deans, directors, faculty, and staff; and managed a team of interns --Created and executed the marketing plan for The (603) Challenge, raising $105,204 from 496 unique gifts during the 2019 annual challenge, a record for the college --Created and executed marketing plans, communications strategy, and coverage plans for more than 30 internal and external college events per year--Led the college’s social media strategy, contributing to a 14% overall follower increase and 280% increase in overall engagement across the channels using mostly organic methods

Planned, developed, and produced visual and written content for marketing materials for internal and external audiences of the college, adhering to Penn State’s visual, editorial, and brand standards--Developed the college’s first-ever set of undergraduate and graduate program marketing materials --Translated highly technical scientific research information for nonscience audiences through the web and 48,000 recipients of the college’s magazine, Science Journal--Targeted social media efforts to maximize return on time investments, increasing followers by 68% and engagement by 900% --Increased external media exposure to the college’s scientific research in progress by creating the “Research in Action” article series --Communicated on-brand messaging to more than 5,600 faculty, staff, postdoctoral scholars, and students and the broader University science community through weekly newsletters, social media, digital signage, and university communication collaborations--Nominated for and selected to Penn State’s Emerging Leaders certificate program, an internal university program for current staff--Served on the college’s climate and diversity committee

Developed strategy and wrote copy for marketing materials including: exhibit and trade show materials, social media, magazine content, student recruitment campaigns, and advertising; served as a member of strategic teams targeting recruitment, retention, social media, and strategic communications--Wrote copy for multiple marketing campaigns that won industry awards and acclaim --Grew undergraduate student enrollment in the college by 48% as a member of strategic collaborative teams targeting recruitment marketing, retention, and social media--Managed day-to-day operations as associate editor for Penn State Ag Science magazine--Led social media technology training for college staff and extension educators--Taught workshops and gave presentations on social media, technology, and privacy for student ambassadors of the college and 4-H youth annually

Handled all day-to-day operations for the Press's journals program, including overseeing client and vendor relationships, scheduling and facilitating publication from manuscript to printed form for all journal issues, and providing customer service on every aspect of the process.

Edited novel-length manuscripts for spelling, grammar, and inconsistencies in the text and completed work by required deadlines.

Managed operations for journal submissions and article peer review processes, prepared accepted articles and reviews for publication, proofread issues, and fostered relationships with editorial board, peer reviewers, authors, vendors, and subscribers.

Assisted Gallery Manager in all aspects of publicity including updating direct mail lists; writing press releases, copy for radio advertisements, and an article highlighting the work of featured artists for April 2006; and collecting and organizing biographical information on the gallery's artists.