Will Mason Email & Phone Number

Baltimore, Maryland Area

Create personalized music with any voice!-Grew site sessions from 0 to 43k in 2023-Coded a custom GUI for fast vocal extraction & batch vocal generation-Optimized SEO content for B2B and B2C customer acquisition-Developed multiple Python scripts for high-quality GPT-assisted articles-Created a new A.I. workflow to complete client songs within 24-72 hours-Developed an ERP in Airtable to manage project workflows, customers, transactions, and subcontractors

Frederick

-Created a cross-channel dashboard for YOY comparisons across Products, Lessons, Rentals, Repairs-Leveraged data to recommend a change in sticker strategy to go from a 2% to 4% PDP conversion rate-Recommended a strategy to improve Woodwind & Brasswind automated email sales by $1M annually-Worked closely with our analytics agency to implement and monitor tracking code-Communicated high-value website improvements to the eCommerce, IT, and UX teams-Developed workflows and organization strategies for Woodwind & Brasswind and Music & Arts-Used historical data to build online promotion plans-Redesigned the fulfillment pipeline for co-op partnerships with brands like Hal Leonard and D'Addario-Automated aspects of creative requests, product requests, promo planning, and email creation-Created email campaigns to achieve 23.6% YOY growth and our best-performing Black Friday season to date (2019)-Increased Woodwind & Brasswind Instagram follower count by over 500% (2018)

- Developed marketing dashboards to visualize YOY performance by marketing channel- Improved team workflows between teams with tool and process proposals - Reviewed creative with digital team to reduce the turnaround time between proofs

Greencastle, Pa

MASERKA | SOL Entertainment Group (formerly Voyager Media Group) produces virtual reality tours and traditional media content. The company is one of two street view certified businesses in its state and has won over 15 international and domestic film awards.https://vimeo.com/maserkasol

Baltimore, Maryland Area

- Managed million-dollar budgets on pay-per-click platforms including Facebook, Google, and Taboola- Developed landing pages and advertorial copy for multiple financial information products- Automated lead generation efforts using Facebook LeadAds, Zapier, and other tools

Towson University

-Facilitated iLEAD workshops for Towson students on the subject of leadership-Promoted the annual Spring Leadership Conference to achieve 200+ attendance

Towson University

-Prepared interactive presentations on different financial sectors and portfolio management strategies-Developed multiple time-series regression models in Stata to forecast market movements-Conducted informative and interesting weekly meetings-Developed research templates for sector analysts-Organized recreational and social events, such as flag football

Towson

-Responsible for researching market data, developing financial models, and compiling documents for start-up companies-Researched entrepreneurial organizations and grant opportunities to fund Incubator events-Lead the development of financial projections and statements for a $100,000 TEDCO Grant Request-Data-mined over 3,000 high-quality sales leads and pricing data using Excel, PowerQuery, and the Import.io API

Mauritius

-Responsible for marketing Arcstone Capital to single family offices and high net worth individuals-Executed email marketing campaigns to reach an international audience-Interviewed industry professionals to improve Arcstone’s marketing strategy

-As a writing and analysis Freelancer, I succeeded in maintaining a 5 out of 5 rating on Elance.com-Completed over 8 unique jobs on the Elance platform-Finalized technical user handbooks, business plans, business executive summaries, and business proposals.https://www.elance.com/s/edit/wmason/

Baltimore

-Co‐authored articles published in the Baltimore Business Review-Compared the performance of the Towson University Index (TUI) to market indices-Collected financial market data and updated the index for mergers and acquisitions

Bachelor Of Science (B.S.), Economics, Summa Cum Laude

Activities and Societies: Towson University Investment Group, American Advertising Federation, Towson University LeaderShape, Towson.

Diploma, Music: Classical Guitar, 3.9 Gpa

Activities and Societies: National Honors Society, Link Crew, BISFA Guitar EnsembleAwarded: Most Outstanding World Language, Social.