Raised Pearson's North America visibility with both media and the general public while providing expert media and stakeholder handling support and advice.• Launched The AI Revolution in Medicine: GPT-4 and Beyond book with a preface from Bill Gates and a forward by Open AI CEO Sam Altman. The groundbreaking title examines the advantages and potential limitations of artificial intelligence in our world. • Managed incoming media requests, handled issues management/crisis communications scenarios, and provided full media relations support for Pearson businesses based in or operating in North America.

Direct the strategic planning, marketing, business development, operations and establishment of a privately owned media strategy company. Develop and implement PR strategies that increase client & brand awareness and company profitability. Source new business opportunities, negotiate contracts, and manage budgets. Coordinate all PR activities, public appearances, tours, and special events. • Point person to negotiate and manage talent participation in sponsor initiatives – including negotiating fees, overseeing contracts, managing payments and appearances themselves. • Plan, coordinate, and manage promotional events that have generated new business, create media kits, and communicate publicity information. • Provide the focal point for external media relations and issue press releases.• Point person to manage talent obligations including overall talent agreement such as social posts.• Facilitate requests, logistics and travel surrounding talent’s appearances.

Provided strategic PR counsel for and implemented a number of award-winning campaigns for several of the agency’s high-profile clients.

Helped to develop and manage proactive and reactive press opportunities (broadcast, print, trade and digital). Maintained strong cooperative relations with members of the media, employees, and the AOL community. Created media materials with a special focus on message and strategy (press releases, pitches, FAQs, executive briefings, talking points, etc.) around announcements and events. Consulted with marketing, analytics, corporate communications, sales, legal, business development, HR, etc., to project messages to both external and internal audiences.

Challenged to ensure a favorable corporate identity for VP Records, one of the first and largest independent record labels for reggae and dancehall music. Managed special events including new product launch parties and showcases to increase visibility. • Created positive media and stakeholder relations for label artists by orchestrating regional and national press campaigns.• Established label’s relationship with MySpace for video premieres and placements• Developed and fostered direct relationships with key and top-tier media outlets. • Increased brand awareness and media attention by leveraging cultivated relationships with various media types such as online, print, radio, video, and television. • Generated a “buzz” by reaching out to regional, national, and internal publications, respected blogs, social networks, television and other media outlets. • Secured video airplay and artist exposure at MTV, BET, VH1, MTV2, MTVU, MTV Hits, MTV Jams, FUSE and more than 150 secondary & tertiary outlets.

Played key role in helping to growing this small boutique into one of the largest independent record labels. Demonstrated tactful management ability, resulting in significant increases in responsibility expanded to cover PR, promotion, strategic program development, client relations, media relations, management of communication budgets, and overall control of all internal and external marketing communications. Directed the workflow, daily activity, training and development of two public relations staff members• Coached UK marketing team and served as on-site liaison for European promotional activities in London, Paris and Madrid; managed cross-functional teams, project timelines and task deadlines. • Developed from inception to implementation a pilot for MTV Networks designed for an Atlanta based rap-duo (The Ying-Yang Twins). • Served as talent producer for NBC Universal Mun2’s television show “Pitbull’s La Esquina”• Secured coveted placement of items, articles and features for represented artists and clients in USA Today, NY Times, LA Times, People Magazine, TIME Magazine, and Maxim Magazine through strong leadership multimedia team.• Booked performance and appearances on Dick Clark’s “Rockin Eve”, MTV Video Music Awards, Jimmy Kimmel Live, Late Night with David Letterman, BET Awards and Good Day New York, et cetera. • Controlled and orchestrated the intended direction of represented clients’ images which guaranteed minimization of discrepancies between client’s desired identity with that of the media and public.• Prepared and edited organizational publication for internal and external audiences, including employee newsletters. • Promoted over a dozen music videos, ranging in costs from $50,000 to $600,000, premiering on channels such as MTV, BET, FUSE, MTV, SiTV, MTV2 to name a few.