Client Accounts: Department of Business, Enterprise & Innovation, Trinity College Dublin, Department of Foreign Affairs, FBD, Richmond Marketing, Glasnevin Trust, Shannon Heritage (Bunratty Castle & Folk Park, GPO Witness History Museum)Key Responsibilities;Strategic Business Development: Delivering on key business goals to drive and grow the agencyRelationship Management: Key liaison with clients, management of employees and freelancecontractorsFinancial management:… Show more Client Accounts: Department of Business, Enterprise & Innovation, Trinity College Dublin, Department of Foreign Affairs, FBD, Richmond Marketing, Glasnevin Trust, Shannon Heritage (Bunratty Castle & Folk Park, GPO Witness History Museum)Key Responsibilities;Strategic Business Development: Delivering on key business goals to drive and grow the agencyRelationship Management: Key liaison with clients, management of employees and freelancecontractorsFinancial management: Financial planning and day to day budget management across internal andclient accounts.Compliance: Legal & fiscal, corporate, GDPR and health and safety best practiceClient Services;Completion of full digital auditsStrategic direction on digital transformation projectsMarket segmentation analysis including buyer persona development and content mappingResource gap analysisMapping customer journey & experiences assessment and user experience (UX) analysisConsultation & project management across digital and traditional campaigns on social media, display networks and out of home (OOH)Design & delivery of online and offline education programmesCapacity building, and mentoring teams and key personnel Show less

Lecturer on MSc. in International Management. Supervisor for MSc.Dissertations across a number of management, marketing & digitalmarketing masters programmes.

Development & delivery of a range of modules, delivered on both undergrad and postgrad (to MSc. level) programmes.Strategic Social Media & PR, Digital Marketing Landscape, Marketing in a Digital Age etc.

Module lead and coordinator on the 'Marketing' module on the MSc. Management (PT)

Approved mentor, business consultant and trainer for Failte Ireland

Business Mentor for SMEs. Working with a broad range of clients. Having worked mentoring SMEs and start-ups I acutely understand the challenges that small businesses face. From a marketing perspective lack of and deployment of resources are a key issue. I take a strategic approach to my mentoring that allows the mentees really focus on the decisions that matter.I help small businesses and enterprises to help them identify obstacles to growth / change needed which was needed/steps to… Show more Business Mentor for SMEs. Working with a broad range of clients. Having worked mentoring SMEs and start-ups I acutely understand the challenges that small businesses face. From a marketing perspective lack of and deployment of resources are a key issue. I take a strategic approach to my mentoring that allows the mentees really focus on the decisions that matter.I help small businesses and enterprises to help them identify obstacles to growth / change needed which was needed/steps to successful implementation of next development phase/supported them in identifying useful models/narratives for success/channels and pathways for delivering on their goals/prioritise areas for growth and identify and assist in additional support where relevant. Show less

Responsibility for development and implementation of the DigitalMarketing element of the Digital Skills Academy WebelevateProgramme; Mentored programme participants working with industryand business partners including Aer Lingus, Make a Wish Foundation,International Digital Services Centre.

Client Accounts: Heineken Ireland & Global, EBS, William Grant & Sons, Nestle, GSK, Lucozade, Super Valu and Danone.Digital Development: Led design and implementation of first online Trade Portal for sales teams - Heineken Ireland Relationship Management:Key liaison with clients, responsible for the relationship between agency and client Marketing Strategy & Implementation: Development of marketing strategies for client’ssponsorships and events including ATL, BTL… Show more Client Accounts: Heineken Ireland & Global, EBS, William Grant & Sons, Nestle, GSK, Lucozade, Super Valu and Danone.Digital Development: Led design and implementation of first online Trade Portal for sales teams - Heineken Ireland Relationship Management:Key liaison with clients, responsible for the relationship between agency and client Marketing Strategy & Implementation: Development of marketing strategies for client’ssponsorships and events including ATL, BTL, digital and experiential activationsBrand Strategy: Identified and recommended appropriate strategies for clients in line with brand, commercial and corporate objectivesMedia, PR & Advertising Agency Relations: Liaison and briefing public relations, creative, advertisingand media agenciesMarket Research & Competitor Analysis: Commissioned research for emerging trends andconducted competitor analysisProcurement: Agreed pricing and terms of trade for all suppliers, merchandise, print and visibilitymaterials Show less

Relationship Management: Key liaison role on core accounts including Diageo Ireland, Ulster Bank, Bank of Ireland.Management of key portfolios, campaigns and activations. Clients included: Ryder Cup, 3 Irish Open, Guinness Hurling Championship, Bank of Ireland Football Championship, RBS 6 Nations, Carlsberg Comedy Carnival, Smithwick’s/Carlsberg Cat Laughs, FAI, Budweiser Irish Derby, Guinness Gold Cup, Galway Races, Guinness Cork Jazz Festival, Electric Picnic, Bud Rising, MCD &… Show more Relationship Management: Key liaison role on core accounts including Diageo Ireland, Ulster Bank, Bank of Ireland.Management of key portfolios, campaigns and activations. Clients included: Ryder Cup, 3 Irish Open, Guinness Hurling Championship, Bank of Ireland Football Championship, RBS 6 Nations, Carlsberg Comedy Carnival, Smithwick’s/Carlsberg Cat Laughs, FAI, Budweiser Irish Derby, Guinness Gold Cup, Galway Races, Guinness Cork Jazz Festival, Electric Picnic, Bud Rising, MCD & Aiken Promotions concert portfolio.Financial Management: Financial planning and budget management across accounts.Marketing Strategy & Implementation: Development of marketing strategies for sponsorships and events including ATL, BTL, digital and experiential activations.Brand Strategy: Identified and recommended appropriate strategies for Diageo, Ulster Bank and Bank of Ireland in line with brand, commercial and corporate objectives.Campaign Management: Co-ordinated advertising and promotional campaigns with brand teams for top level sponsorships.Media, PR & Advertising Agency Relations: Liaison and briefing public relations, creative, advertising and media agencies.Negotiation: Negotiated sponsorship agreements with property owners on behalf of Diageo Ireland. Digital Marketing: Co-ordinated web development to include content management, creative navigation and SEO for a number of key projects.Market Research & Competitor Analysis: Commissioned research for emerging trends and conducted competitor analysis.New Business Development: Developed new and existing sponsorship properties in conjunction with event owners and sponsors.Compliance: Adherence to legal, corporate and social responsibility and health and safety best practice. Show less

Client Service across a number of bluechip local & international clients.