Wil Johnson Email & Phone Number

San Mateo, Ca, Us

Lawrence, Kansas, United States

Using the Roblox platform to create games that reach millions of users every month.Best known for the creation of Roblox Escape Room, I've led teams working on games that have reached a total of over 100 million players worldwide. As project lead and founder, I have worked to shape and bring our teams' visions into reality. I have organized partnerships alongside Roblox with companies such as Disney Pixar, Nickelodeon, and Warner Brothers to bring their brands into the metaverse through in-experience advertising and sponsored events. We've also partnered with Roblox and Jazwares to bring toys and merchandise based on our games to stores such as Target, Walmart, Amazon, and more around the world.

I work on a freelance basis as brand manager and content strategist for the YouTube channel Dein0mite. I helped the owner to grow his channel from the ground up to 250k subscribers with over 22 million views as of 2023. I actively manage the channel's branding and social presence, monitoring analytics and the community to shape our approach to growing the channel and brand. The creator took a break in order to focus on university over the last year, and we have been working on a brand refresh and channel relaunch since Q3 2023.

San Mateo, California, United States

San Mateo, California, United States

As a member of the Core UI team at Roblox, I led the development of a new Report Abuse experience for the Universal App that supported a server-driven ui architecture and keyboard-less navigation. This project was a release candidate requirement for both the Meta VR and PlayStation platforms. This made it a critical project for the company since Roblox planned to announce their launches on these platforms at their annual developers conference that September. I collaborated closely with the Trust and Safety team to realize the new designs.

San Mateo, California, United States

I joined the Personalization team where I took on two projects: the first, creating a new native-luau page for purchasing UGC products from the universal app; and for the second, I created a product spec and UX prototype for a user generated tags system for experiences, to be used in search and discovery.

Remote

A partnership with Roblox and Jazwares to produce and distribute toys using intellectual property from games and properties that I own and manage. We worked with Roblox and Jazwares to release new toys every year as a part of Roblox's various toy lines during the duration of this partnership.

Remote

I rejoined the team, now Search and Discovery, and spent the summer working ondesigning and creating a prototype system that allowed developers to share thelatest news about their experiences with users through a “What’s New” feature andthe experience tile.

Remote

Remote

I joined the Game Discovery team where I worked primarily in Lua/Luau, implementing design and UX improvements to the experience details page on Roblox’s Universal App.

Remote

I partnered with Warner Brothers during 2018 to promote the release of their movie "Fantastic Beasts and Where to Find Them: Crimes of Grindelwald" in the video game I own and develop, Escape Room. This sponsorship was viewed and interacted with by over 5,000,000 users.

Remote

I partnered with Nickelodeon during 2018 to promote their televised event "The Kids' Choice Awards" in the video game I own and develop, Escape Room. This sponsorship was viewed and interacted with by over 2,000,000 users.

Remote

I partnered with Disney and Pixar during 2017 to promote the release of their animated film "Coco" in the video game I own and develop, Escape Room. This sponsorship was viewed and interacted with by over 4,000,000 users.

Lawrence, Kansas, United States

I worked at Pinnacle as a software engineer, maintaining and improving their website as well as developing apps and tools to accompany their primary software package, Sirenia.