Grace Wilkins Email & Phone Number

Washington D.C. Metro Area

Digital marketing consultant, primarily focusing on SEO, content marketing, and landing page optimization. I mainly focus on clients in the DTC or eCommerce space, but also work with small and local businesses to help them improve their organic footprint in their area. Direct-to-Consumer & eCommerce clients have included:Birdy GreyTrue BotanicalsMane ClubThe Bee & The FoxInhale HealthJuly ACSuperkin

Washington D.C. Metro Area

Charleston, South Carolina Area

• Increased leads by 18% in three months with CPL of $6, lower than previous agency• Manage SEO and content for 12 clients, including Bridgestone & Firestone Tires, Arrow Environmental Services and Phase Change Energy Solutions• Lead testing of innovative strategies based on data insights, best practices and industry research • Support senior strategist in uncovering insights to optimize for long-term growth opportunities • Create landing pages and update title tags and meta… Show more • Increased leads by 18% in three months with CPL of $6, lower than previous agency• Manage SEO and content for 12 clients, including Bridgestone & Firestone Tires, Arrow Environmental Services and Phase Change Energy Solutions• Lead testing of innovative strategies based on data insights, best practices and industry research • Support senior strategist in uncovering insights to optimize for long-term growth opportunities • Create landing pages and update title tags and meta descriptions with optimized copy based off keyword and competitive analysis• Collaborate cross-functionally with design, UX and development teams to deliver optimal projects• Drive technical recommendations for developers with Google’s Lighthouse, PageSpeed Analysis and Search Console tools• Develop projects to increase traffic based on data insights and industry updates for best practices• Teach and train new hires to continue developing sophisticated SEO program • Comprehensive knowledge of SEO tools like Google Search Console, Moz, Moz Local, Yoast SEO, and Screaming Frog• Investigate SEO tools outside of company’s use like AhRefs, SEMRush, and Screaming Frog to further knowledge of search engine strategies Show less

Charleston, Sc

• Specialized in paid search while also supporting display and social marketing channels• Improved online sales for e-Commerce client, Laura Ashley, by 76% YoY while maintaining low CPC• Utilized Adwords, Google Analytics, and Bing Ads to analyze and optimize accounts to increase growth and create new leads• Ran content marketing campaigns through display ad platforms like Google Display Network, Turn and Trade Desk to remarket and drive new leads to content and promotions

London, United Kingdom

I managed digital PR and outreach for eight corporate accounts, including Etihad Airways, and create copy for clients web content, email campaigns and press releases. In my work with Etihad, my team and I have been able to produce an 8% increase in total organic footprint in two months with our work in natural search. • Quickly learned and utilized software such as Pitchbox, Gorkana, Buzzstream, Buzzsumo and Mailchimp to build outreach/email marketing campaigns and journalist… Show more I managed digital PR and outreach for eight corporate accounts, including Etihad Airways, and create copy for clients web content, email campaigns and press releases. In my work with Etihad, my team and I have been able to produce an 8% increase in total organic footprint in two months with our work in natural search. • Quickly learned and utilized software such as Pitchbox, Gorkana, Buzzstream, Buzzsumo and Mailchimp to build outreach/email marketing campaigns and journalist partnerships for linkbuilding• Developed content marketing schemes with team to drive traffic to clients' sites• Researched and wrote SEO optimized articles for client using Google keyword research• Worked with CMS platforms such as Wordpress and Shopify• Contributed extensively to client backlink updates to aid in organic search results• Familiarized with Google Analytics Show less

Clemson, Sc

• Tutored incoming freshmen in public speaking and English• Helped student-athletes transition from high school work to college caliber work• Taught student-athletes time-management skills as well as how to set goals for upcoming projects or tests• Worked with student-athletes on their writing and communication skills so as to communicate in either medium effectively and cohesively

Clemson, Sc

• Edited and contributed to major projects, such as the Annual Report, Believe Magazine and SROW Handbook• Strategized and executed Student Affairs social media editorial calendar, monitored ROI• Copy-edited/wrote promotional pieces (newsletter, brochures, guidebooks, speeches, Web text)• Organized scripts, student actors, scheduling, locations and voice-overs for campus Clemson Campus Safety Video• Worked effectively both in a collaborative environment as well as individually

Belmont, Nc

• Created and organized database of 2,000+ contacts to expand ministry’s communication and efficiency• Managed and recorded money from churches for camp

Clemson, Sc

• Created social media plan with specific goals and ideas on how to grow LEAF’s social media presence• Worked with Healthy Campus intern to build their marketing and social media plan• Managed social media content on LEAF’s Facebook and Twitter accounts

• Researched and wrote short informational pieces about upcoming bloggers, products or restaurants/bakeries • Created interview questions and posts specifically tailored toward successful bloggers or owners of restaurants

Greenville, South Carolina Area

• Collected data of surrounding schools and teachers who may be interested in museum programs• Researched groups in the Greenville area who matched museum’s demographics• Wrote exhibit news release copy for upcoming exhibit

Clemson, Sc

• Created and updated Clemson Marketing Manual• Collaborated with local retail stores and schools to promote 3 Spoons within the community• Pitched fundraising partnerships with seven Clemson University organizations and six sororities • Organized 3 Spoons promotion with Clemson Parks and Recreation director at their outdoor movie events

Bachelor'S Degree, Communication Studies

Activities and Societies: Calhoun Honors College, Phi Beta Kappa society, Magna Cum Laude

Master'S Degree, Literature And Society