Will Borrell Email & Phone Number

Barcelona, Cataluña, España

• Monitoring, mentoring and training the Google Account Strategist UK team (95 reps)
• Conduct 121 reviews to analyze key quality metrics and performance indicators to assess the effectiveness of QA efforts and identify areas for optimizations
• Pulling data with Google internal tools (Discovery-VSO GCS QASA Evaluation Tracker, Gong, Connect Sales)
• Share best practices, lessons learned and knowledge across teams and projects to foster a culture of continuous improvement and excellence in QA
• Running QA calibration sessions on a weekly basis to ensure reps follow Googlecompliance framework structureAchievements:
• Implementing solid monitoring and evaluation processes resulting in consistently achieving a 97% accuracy rate for the UK team's QA assessments

Barcelona, Cataluña, España

• Provided leadership and direction to my team (15 reps), including setting clear objectives, priorities and expectations
• Clear communication on PPC best practices to team members and guide them on how to apply to our client’s campaigns
• Monitored and evaluated the teams performance, providing regular feedback, coaching and support to help them reaching their full potential
• Proactively addressed conflicts and issues within the team, facilitating open communication and constructive dialogue to promote a positive work environmentAchievements:
• Ensured that all team members consistently exceeded key performance indicators (KPIs) by over 130% resulting in sustained business success
• Strategically managed client portfolios to maximize revenue opportunities and drive customer retention

Barcelona, Catalonia, Spain

• Google Ads Account Strategist - PPC Digital Marketing.
• Managed a portfolio of high value/enteprise agencies individually (160 accounts), focused on launching new B2B/B2C campaigns, sustaining existing customers and advocating to high potential customers (Google Partner.
• Monitored, optimized & reported campaign performances to advertisers and media agencies. Using Search, Display, Discovery, Shopping/eCommerce, Youtube and PMax channels
• Helping the Google tag team with UI/UX, Data analysis, coding and tracking via GoogleTag Manager and Analytics (GA4)Achievements:
• Promoted to Team Leader after exceeding all expectations, being top performance every quarter as a rep and helping as a Pod Lead in different Google projects
• Received recognition and awards from Google for exceptional performance and outstanding results achieved as a Google Ads Consultant

Madrid, Comunidad De Madrid, España

• Developed and executed strategic campaign plans for paid social media platforms including Facebook, Instagram, TikTok, Snapchat and X (Twitter), as well as Google, Amazon, LinkedIn and SEO/websites
• Successfully aligned campaign objectives with client goals and target audiences to drive maximum impact and ROI
• Acted as the primary point of contact for enterprise clients, providing strategicguidance, performance updates and actionable insights

Dublín, Irlanda

• Providing first level phone and online support (email & chat) for high value/enterprise Facebook and Instagram client’s products and services using Salesforce CRM
• Responsible for the setup, creation, launch and behind the scenes servicing of Facebook and Instagram campaigns
• Collaboratively sharing feedback through appropriate channels related to tools, processor systemic user/product issues

Dublín, Irlanda

• Feb 2014 – Jan 2015: QC & Mentor for Google Maps / Google My BusinessPromoted to Quality Control and Mentor after 1 year exceeding all expectations.
• Point of contact for Policy Updates / Workflow procedures in the team
• Collaborating with program managers and functional leads
• Power Point Presentations and Policy review for weekly meetings with the team
• Responsible for Quality monitoring and control of listings reviewed by the ES Spanish Team (45 ops) with daily targets of 70 listings productivity plus 99% quality
• Coaching and assisting new members of the team, ensuring they receive positive support to succeed in their role Jan 2013 – Feb 2014: Data Evaluator & Special Project Specialist for Google MapsResponsible for evaluating.

Clonakilty, Co. Cork, Ireland

• Responsible for booking large port calls for high profile companies and providing effective client service for all internal and external clients
• Demonstrating exceptional customer service skills, utilizing technical expertise and familiarity of company products and procedures.
• Ensure that clients receive quality service and requests in an efficient, knowledgeable, and timely manner by scheduling future conferences, running attended conferences
• Dealing efficiently with a large number of inbound calls and queries from customers and placing outbound calls for clarification or further assistance.
• Providing real time conference assistance and reporting problems as necessary to minimize impact to clients
• Researching and resolving client complaints and concerns

Barcelona, Spain

• Welcoming high profile companies / celebrity guests
• Co-ordinating meetings and elaborating interviews ad hoc
• Providing our clients with everything they need during their stay
• Personal tourist guide around Barcelona city

Barcelona, Spain

• Responsible for co-ordinating an average of 65-75 weddings per season with an experience of 4 years. I was also in charge of being the Wedding Photographer for their special day
• Being the point of contact for all wedding enquiries and show around’s
• Plan, organise and deliver an excellent service for each individual wedding couple
• Driving sales and maintaining a high level of standards throughout planning process
• Carry out all Health & Safety, HACCP and any other requirements that need to be adhered to
• Ensuring that the required staffing levels of the Restaurant are always met and to maintain operating standards

Belfast, Northern Ireland

• Responsible for providing technical support to Kodak corporate market. Planning and organizing major training projects for a multicultural company of 450 ops
• Delivering training to diverse groups consistently receiving good feedback
• Resolving customer issues with a quick turnaround
• Working with Senior Managers to roll out campaign to new markets (EMEA)
• Following promotion I was responsible for training and inducting new staff members within my team
• Responsibility for maintaining client relationship and follow up meetings

Belfast, Northern Ireland

• Worked in the PSNI (Police Service Northern Ireland) Court & Law department dealing with native Spanish speakers (Part time).
• Managed interpretations and translations with over 4 year´s experience possessing excellent fluency both verbal and written in Spanish, Catalan and English
• Understood terminologies in the following industries: Medical, Finance, Insurance, Court and Law
• Adherence to the Code of Ethics for Interpreters
• Ability to work with a wide range of people from various backgrounds, using superb customer service and communication skills

Belfast, Northern Ireland

Freelance Press Photographer - Photoshop

Business With Digital Marketing Degree

C2 - Cambridge English Proficiency

Master'S Degree, Photography

C1 - Cambridge English Advanced

Translator/Interpreter - Fetac Level 6

Bachelor'S Degree In Photography - Fetac Level 7, Photography