Will Borrell Email & Phone Number

Barcelona, Cataluña, España

• Monitoring, mentoring and training the Google Account Strategist UK team (95 reps)• Conduct 121 reviews to analyze key quality metrics and performance indicators to assess the effectiveness of QA efforts and identify areas for optimizations• Pulling data with Google internal tools (Discovery-VSO GCS QASA Evaluation Tracker, Gong, Connect Sales)• Share best practices, lessons learned and knowledge across teams and projects to foster a culture of continuous improvement and excellence in QA• Running QA calibration sessions on a weekly basis to ensure reps follow Googlecompliance framework structureAchievements:• Implementing solid monitoring and evaluation processes resulting in consistently achieving a 97% accuracy rate for the UK team's QA assessments• Establishing real-time feedback to provide timely guidance and coaching to team members, resulting in immediate corrective actions and improving performance

Barcelona, Cataluña, España

• Provided leadership and direction to my team (15 reps), including setting clear objectives, priorities and expectations• Clear communication on PPC best practices to team members and guide them on how to apply to our client’s campaigns• Monitored and evaluated the teams performance, providing regular feedback, coaching and support to help them reaching their full potential• Proactively addressed conflicts and issues within the team, facilitating open communication and constructive dialogue to promote a positive work environmentAchievements:• Ensured that all team members consistently exceeded key performance indicators (KPIs) by over 130% resulting in sustained business success• Strategically managed client portfolios to maximize revenue opportunities and drive customer retention

Barcelona, Catalonia, Spain

Google Ads Account Strategist - PPC Digital Marketing.• Managed a portfolio of high value/enteprise agencies individually (160 accounts), focused on launching new B2B/B2C campaigns, sustaining existing customers and advocating to high potential customers (Google Partner Premier)• Monitored, optimized & reported campaign performances to advertisers and media agencies. Using Search, Display, Discovery, Shopping/eCommerce, Youtube and PMax channels• Helping the Google tag team with UI/UX, Data analysis, coding and tracking via GoogleTag Manager and Analytics (GA4)Achievements:• Promoted to Team Leader after exceeding all expectations, being top performance every quarter as a rep and helping as a Pod Lead in different Google projects• Received recognition and awards from Google for exceptional performance and outstanding results achieved as a Google Ads Consultant

Madrid, Comunidad De Madrid, España

• Developed and executed strategic campaign plans for paid social media platforms including Facebook, Instagram, TikTok, Snapchat and X (Twitter), as well as Google, Amazon, LinkedIn and SEO/websites• Successfully aligned campaign objectives with client goals and target audiences to drive maximum impact and ROI• Acted as the primary point of contact for enterprise clients, providing strategicguidance, performance updates and actionable insights

Dublín, Irlanda

• Providing first level phone and online support (email & chat) for high value/enterprise Facebook and Instagram client’s products and services using Salesforce CRM• Responsible for the setup, creation, launch and behind the scenes servicing of Facebook and Instagram campaigns• Collaboratively sharing feedback through appropriate channels related to tools, processor systemic user/product issues

Dublín, Irlanda

Feb 2014 – Jan 2015: QC & Mentor for Google Maps / Google My BusinessPromoted to Quality Control and Mentor after 1 year exceeding all expectations.• Point of contact for Policy Updates / Workflow procedures in the team• Collaborating with program managers and functional leads • Power Point Presentations and Policy review for weekly meetings with the team• Responsible for Quality monitoring and control of listings reviewed by the ES Spanish Team (45 ops) with daily targets of 70 listings productivity plus 99% quality• Coaching and assisting new members of the team, ensuring they receive positive support to succeed in their role Jan 2013 – Feb 2014: Data Evaluator & Special Project Specialist for Google MapsResponsible for evaluating the accuracy of data, with specific task of identifying patterns in data and using judgement to take decisions on data quality.• Reviewing and researching patterns in data, focusing on details and taking action to improve data accuracy• Make outbound phone calls to business representatives to retrieve and verify information• Being part of Special Project teams to analyze different business categories.• Responsible for identifying spammy customers and ensure only accurate data is in the system• Ability to effectively influence and communicate cross-functionally and cross geography with all levels of management within Google and have exceptional verbal and written English communication skills.• Work as part of a large multilingual project team• Responsible for photography and graphic documentation in company's events

Clonakilty, Co. Cork, Ireland

• Responsible for booking large port calls for high profile companies and providing effective client service for all internal and external clients• Demonstrating exceptional customer service skills, utilizing technical expertise and familiarity of company products and procedures.• Ensure that clients receive quality service and requests in an efficient, knowledgeable, and timely manner by scheduling future conferences, running attended conferences• Dealing efficiently with a large number of inbound calls and queries from customers and placing outbound calls for clarification or further assistance. • Providing real time conference assistance and reporting problems as necessary to minimize impact to clients• Researching and resolving client complaints and concerns• Reporting concerns with bridge functioning to the appropriate personnel• Compiling Statistical data for report creation and future use• Proactively contacting clients regarding on-going issues.• Travelling abroad to supervise every live eventDedicated Accounts / VIP Clients:Bristol-Myers Squibb (BMS), Bank of America, Merrill Lynch, CITI, Allied Irish Bank, Thomson Reuters Corporation, Orange, Lloyds, SAP and Banco Santander.

Barcelona, Spain

• Welcoming high profile companies / celebrity guests• Co-ordinating meetings and elaborating interviews ad hoc• Providing our clients with everything they need during their stay• Personal tourist guide around Barcelona city

Barcelona, Spain

• Responsible for co-ordinating an average of 65-75 weddings per season with an experience of 4 years. I was also in charge of being the Wedding Photographer for their special day• Being the point of contact for all wedding enquiries and show around’s• Plan, organise and deliver an excellent service for each individual wedding couple• Driving sales and maintaining a high level of standards throughout planning process• Carry out all Health & Safety, HACCP and any other requirements that need to be adhered to• Ensuring that the required staffing levels of the Restaurant are always met and to maintain operating standards• Co-Ordinate with all departments heads form Kitchen Head Chef to Restaurant manager to Director• Liaise with Clients in both a corporate and leisure capacity

Belfast, Northern Ireland

• Responsible for providing technical support to Kodak corporate market. Planning and organizing major training projects for a multicultural company of 450 ops • Delivering training to diverse groups consistently receiving good feedback • Resolving customer issues with a quick turnaround• Working with Senior Managers to roll out campaign to new markets (EMEA) • Following promotion I was responsible for training and inducting new staff members within my team• Responsibility for maintaining client relationship and follow up meetings• Dealing efficiently with a large number of inbound calls and queries from customers and placing outbound calls for clarification or further assistance• Responsible for photography and graphic documentation in company's events

Belfast, Northern Ireland

Worked in the PSNI (Police Service Northern Ireland) Court & Law department dealing with native Spanish speakers (Part time).• Managed interpretations and translations with over 4 year´s experience possessing excellent fluency both verbal and written in Spanish, Catalan and English• Understood terminologies in the following industries: Medical, Finance, Insurance, Court and Law• Adherence to the Code of Ethics for Interpreters• Ability to work with a wide range of people from various backgrounds, using superb customer service and communication skills

Belfast, Northern Ireland

Freelance Press Photographer - Photoshop

Business With Digital Marketing Degree

C2 - Cambridge English Proficiency

Master'S Degree, Photography

C1 - Cambridge English Advanced

Translator/Interpreter - Fetac Level 6

Bachelor'S Degree In Photography - Fetac Level 7, Photography