Will Brown Email & Phone Number

My work is an extremely specified and highly detailed approach to an extremely obtuse and generic part of business: marketing. I have extensive experience with developing marketing and advertising needs for specific businesses, and this next example changed the way I view marketing, thus changing my career and life. *When I started my first business, which I built with literally a pen and my garage, I had numerous general contractors. I would call the local cable company and my rep would give me the exact advertising package for both clients. Of course this was not anything she did wrong. The fact that the cable provider was even dealing with my offerings of $500 monthly television advertising packages was pretty amazing though. I then asked myself "If all industries advertised during the same dayparts, stations and extremely small budget, they would be wasting their money by using my services. I would rather take a bullet through my spine than let down a client, so I tried extremely specific measures. Every client knew my golden rule: "You can budget as low as you want, but show faith because I do not force any contract.....so put faith in me and stay on for at least six months." In the first year, most quit after one month. I still found out more and more about the absolutely ideal clients that my customer's business was geared to being of best service towards. This did not always match-up with the ideal clients my clients wanted, but that is an entirely different ethical marketing topic I will approach later. The more I specialized and kept continuity, the more faith my clients had for me. The inverted pyramid of this was that as this happened, the TV reps would absolutely hate me. Instead of printing out a few copies of four generic stations that nobody watched and unloading the quartile leftovers upon my clients, I was now ordering my advertising like I was the pickiest and highly obnoxious person these reps have ever dealt with. I would be polite in the face of the reps being extremely rude, but I understood their perspective of not wanting to work hard for a small commission, but I absolutely did not believe in it. After 12 years, I had clients across the nation advertising in over 134 television markets. My problem was simple: I could not give the focus needed for every client. I was blessed in that I never had one client stop advertising with me from my 2nd year in business through the 12th......all without making ANY client sign ANY KIND OF CONTRACT.

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  Marketing Director

  Corporate Analytics

  Apr 2019 - Present - Baton Rouge, Louisiana, United States

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  Vanderbilt University

  3.78