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Will Dixon is listed as Product Strategy Development | Team Leadership | GTM Strategies | Market Insights & Analysis | Cross-Functional Collaboration | User Journeys | Experimentation | Consumer Security, Creativity & Productivity Products at Microsoft, a with 189892 employees, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Will Dixon.
Will Dixon previously worked as Product Marketing, Microsoft Teams at Microsoft and Founder at Executors' Agency. Will Dixon holds B.S., Major: Economics, Minor: Statistical Inference from University Of Washington.
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With over 20 years of experience leading product marketing in large technology companies, I am passionate about developing and driving effective product, marketing, and GTM strategies that deliver value to customers and stakeholders. I have a strong background in Microsoft 365, Windows consumer and Adobe Photoshop products, as well as a deep understanding of customer segmentation, value proposition, positioning, and personas. As a natural team lead, I value diversity, equity, and inclusion, and strive to create a collaborative and supportive environment for my team and partners.I excel at driving strategic planning and execution of product, marketing, and GTM initiatives for some of the most popular and innovative productivity and creative tools in the world. I worked closely with internal partners, including engineering, design, sales, and analytics, to define and communicate the product vision, roadmap, and features. I also developed onboarding, engagement, and retention programs that increased new and existing customer value and satisfaction. Additionally, I established launch criteria and beta programs, and conducted primary customer research that informed strategic product and marketing decisions. Some of the skills that I used and developed in this role include OKRs, attention to detail, and DEI initiative implementation.
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Redmond, Washington, United States
Driving positioning and messaging for the foundational elements of Microsoft Teams. Establishing business opportunity, customer and partner needs to direct product roadmap. Designing and executing marketing plans to influence industry, press and user perspective, including security and compliance.
Seattle, Washington, United States
Assisting executors and those planning their end of life with secure organization of critical documentation that unburdens the grieving process from last minute decisions and paperwork.
Seattle, Washington, United States
Developing & driving product, marketing, and GTM strategies.Landing strategic approaches for products, features, and roadmaps with internal partners.Defining value proposition, positioning, customer segmentation, and personas with all partner teams.Developing onboarding, engagement, retention initiatives that increase new and existing customer value. Establishing launch criteria and beta programs. Leading primary customer research that informs strategic product and marketing decisions.
Team lead that defined the consumer product strategy for Word, Excel, PowerPoint and Office Mobile lifting the Microsoft 365 business. Also lead consumer product planning for Outlook exploring premium value, and lead major workstreams supporting Teams (consumer) product launch. Lead a team that defined early iterations of consumer security offering, spanning identity security, family safety, home device security and cyber security insurance with executives and engineering.
Drove Windows consumer core and 1st party application value propositions, target audience and market opportunity. Lead the inbound planning process with engineering and GTM partners, including hero naming (Windows 10, Windows Hello, etc.) and public and executive demos.
Lead the global launch of the last hero Windows Phone experience with Continuum for Phone, and many other hero mobile experiences. Created mobile operator, OEM and retail channel materials for major sell in motions.
General manager for Seattle remote office, with team of 10 engineering and operations PMs.
Managed the nation’s largest wireless carrier’s mCommerce program. Conceived and co-authored industry book, “Making Money on the Mobile Internet”.
Defined product requirements and created go to market plan for Captaris's two wireless products.
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Colleague at MicrosoftBuldhana, Maharashtra, India
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Andy Martinez
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Irene K
Colleague at MicrosoftCanada
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ريم الحارثي
Colleague at MicrosoftQal‘At Bīshah, 'Asir, Saudi Arabia
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Caspr Msn
Colleague at MicrosoftKuwait
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Activities and Societies: NCAA Division 1 Crew
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Will Dixon works for Microsoft.
Will Dixon is listed as Product Strategy Development | Team Leadership | GTM Strategies | Market Insights & Analysis | Cross-Functional Collaboration | User Journeys | Experimentation | Consumer Security, Creativity & Productivity Products at Microsoft.
Will Dixon is based in Seattle, Washington, United States while working with Microsoft.
Will Dixon has worked for Microsoft, Executors' Agency, Adobe, Atrinsic, and At&T.
Will Dixon's colleagues at Microsoft include Vineeth R, Lingaraju Raju, Mohamed Makhtari, Yanli Tong, and Bega Baitikova.
You can use AeroLeads to view verified contact signals for Will Dixon at Microsoft, including work email, phone, and LinkedIn data when available.
Will Dixon holds B.S., Major: Economics, Minor: Statistical Inference from University Of Washington.
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