Will Finlayson Email & Phone Number

• Fulfill assignments on a weekly basis, in accordance with established SEO and editorial guidelines• Research and write clear and compelling articles that drive significant organic search traffic• Review all articles for brand style and adherence to SEO best practices• Identify opportunities to develop clusters of content around high-leverage topics• Provide publishing support to the content coordinator and editorial team

Generated concepts for wide variety of creative campaignsWorked closely with clients to develop a unique brand voiceWrote copy for billboards, video scripts, web pages, social posts, brochures, memesManaged a team of in-house and freelance writers and editorsProofing, editing, and generally ensuring quality

Provo, Utah Area

Managed year-long, “most successful ever” department accreditationWrote and edited copy for department websites, brochures, magazines, etc.Wrote all features and interviews for full-length alumni magazineWorked alongside professional designers in ideation and creation processes Developed an extensive and sustainable social media presence

Provo, Utah Area

Researched for, wrote, and designed 4-page feature articleEdited, and electronically published articles Managed website backend for publishing content online

Brigham Young University - Provo, Utah

Worked with students across disciplines to improve writing abilitiesManaged social media outreach on Twitter and FacebookCoordinated monthly events for the creative writing community

Wrote engaging and informative articles for various corporate websitesWorked with lead editors in a deadline-driven environmentConducted extensive research, including interviewing field experts

Provo,Utah

Interviewed local businesses, influencers, organizationsWrote and edited feature articles for online publication

Brigham Young University – Provo, Utah

Edited and proofread a variety of linguistic piecesResponsibilities on both the design and citations teams