Will Gordon

Will Gordon Email and Phone Number

Director of Partnerships @ ASU Prep Global
Durham, NC, US
Will Gordon's Location
Durham, North Carolina, United States, United States
About Will Gordon

As BOOKR Kids' Head of Sales, my focus is on exceeding sales targets and formulating strategies that drive growth in the edutainment domain. This involves collaborating closely with sales managers, agents, and distributors, fostering new partnerships and ensuring top-tier service. My recent tenure at World Family English Holdings Ltd. honed my expertise in strategic market expansion and business model innovation.This experience, combined with my competencies in marketing communications and new media, has been pivotal in advising on product roadmaps that align with customer feedback and industry trends, setting the stage for sustained growth and impact in language learning.

Will Gordon's Current Company Details
ASU Prep Global

Asu Prep Global

View
Director of Partnerships
Durham, NC, US
Employees:
10
Will Gordon Work Experience Details
  • Asu Prep Global
    Director Of Partnerships
    Asu Prep Global
    Durham, Nc, Us
  • Bookr Kids
    Head Of Sales
    Bookr Kids Aug 2024 - Present
    • Exceeded annual sales targets and developed sales strategy for BOOKR Kids, driving company growth.• Collaborated with Sales Managers, Agents, and Distributors to maximize sales growth and foster new partnerships.• Ensured best-in-class service for distributors, school partners, teachers, and students.• Contributed to product roadmap decisions based on Voice of the Customer feedback and growth strategy.BOOKR Kids is a unique reading-based edutainment tool to help kids acquire better native and/or second language skills. BOOKR KIDS was designed to engage and delight the youngest learners in reading, because we believe that reading makes a better future possible for every kid.The methodology behind BOOKR was researched by European Universities, involving thousands of elementary school students and kindergarten kids → the format maintains attention → higher exposure time→supports differentiation in learning abilities→high enjoyment index - more positive vibes in the classroom→mitigates socioeconomic and socio-cultural disadvantages→98% of students loved reading with BOOKR
  • World Family English Holdings Ltd.
    Director, Market Expansion
    World Family English Holdings Ltd. Jan 2022 - Jul 2024
    • Devised a strategic plan to expand World Family sales into new countries. This included market selection, product and business model definition, go-to-market strategy, partner selection, and Business plan for launch and implementation. • Developed a company strategy for product and business model innovations to improve sales outcomes in core markets. This includes business strategy, product configuration, distribution channels, and new product development.• Provided Director-level support to cross market initiatives including World Family Club, digital services, and product development.
  • World Family English Holdings Ltd.
    Sales Director, World Family Korea
    World Family English Holdings Ltd. Nov 2023 - May 2024
    Seoul, South Korea
    • Managed all aspects of Direct Sales & Marketing operations in Korea• Managed sales pipeline and activity of eight sales team members and 70 sales advisors across 10 learning centers• Advised the company on product roadmap and go to market strategy for sustained growth
  • Highlights For Children
    Strategic Partnerships Manager - Highlights Library
    Highlights For Children Jul 2020 - Nov 2021
    • Built and managed global end-to-end Distributor and Customer Success Ecosystem for all Highlights Library partners and customers globally• Managed sales pipeline and revenue targets for all partners growing revenues 30%-50% YoY since product launch in 2018• Fostered relationships with Distribution Partner Executive Teams to build multi-year growth plans for key accounts. • Provided ongoing remote and in-person training and consultancy to partners and partner schools• Provided ongoing consultancy and training to partners and partner schools
  • Highlights For Children
    Senior Digital Account Executive, Global
    Highlights For Children Mar 2019 - Jul 2020
    Columbus, Ohio Area
    • Responsible for revenue and partnerships for digital and print licensing worldwide with a focus on EMEA and APAC regions• Signed distribution for Highlights Library in 20 countries and in the U.S. • Managed sales pipeline, opportunities, prospects, and leads• Attended key international trade shows in the publishing industry (BETT, ISTE, GESS, London/Bologna/Frankfurt Book Fairs)• Researched new markets and prospects to develop a pipeline of new business based on company goals and priorities• Developed business models, terms, sales and marketing materials for B2B and B2School sales of HLL
  • Highlights For Children
    Digital Account Executive, Global
    Highlights For Children Sep 2016 - Mar 2019
    Columbus, Ohio Area
    • Performed research and analysis to develop new business pipeline for Highlights digital content • Established new content licensing partnerships in Europe, EMEA, APAC regions• Actively researched market trends in education to develop product-market fit for Highlights content and future product opportunities
  • Urban Planet Mobile
    Partnerships Manager
    Urban Planet Mobile Mar 2013 - Aug 2016
    Durham, Nc
    • Launched Writing Planet, a 2011 CODiE Finalist for best online writing solution, signing 10 global distributors in the first year. • Managed a network of mobile distributors, growing Urban English® to 500,000 daily English lessons delivered. UE was winner of the 2009 GLOMO Best mLaerning Solution.
  • Urban Planet Mobile
    Marketing & Communications Specialist
    Urban Planet Mobile Feb 2012 - Feb 2013
    Durham, N.C., Usa
    • Reporting to the CEO and working closely with Director of Mobile Content, I developed and executed a marcom strategy for company and all products• Brand identity maintenance including web, social, and print mediums• Created and wrote press releases, marketing collateral, presentations, web content, newsletter, and B2B marketing materials
  • Carolina Friends School
    High School English Teacher
    Carolina Friends School Oct 2011 - Jan 2012
    Durham, Nc
    • Taught high school courses on Postemodernist and Modernist Literature; Thoreau; other Classics• Ethics Team class taught; led CFS Ethics Team to Ethics Bowl competitions at University of NorthCarolina and in Pennsylvania.
  • Lithuanian Baseball Association
    Director, Foreign Relations And Game Development
    Lithuanian Baseball Association Jan 2009 - May 2011
    Developed a wide variety of innovative outreach and development programs for Lithuanian Baseball, including but not exclusive to: visiting professional coaches, player/team exchanges to the U.S., fundraising development, equipment drives and donations, National Team training camps and European and World Championship tournament logistics & participation. Involved with PR campaigns domestically and internationally as well as initiatives to increase and improve playing facilities in Lithuania.
  • Kaunas Lituanica Baseball Club
    Professional Baseball Player
    Kaunas Lituanica Baseball Club May 2005 - May 2011
    Kaunas, Lithuania
    -Led Kaunas Lituanica to the Lithuanian Championship five out of six seasons from 2005-2011-Led team to four European Club Championships, 2 Group A Finals-2006 6th place overall finish in Europe-2009 Lithuania MVP-2009 Interleague Finals MVP
  • American English School
    English Instructor
    American English School Feb 2009 - Mar 2011
    Kaunas, Lithuania
    • Taught a variety of courses from beginner-level to level 5 advanced English, classrooms ranging in size from one student to fifteeen.• Contracted to teach courses for local governments and business.
  • Pittsburgh Pirates
    Associate Baseball Scout
    Pittsburgh Pirates Jan 2009 - Jan 2011
    Sought out and evaluated youth baseball talent in the Baltic region.Assisted Scouting Director for Europe and Africa in developing scouting strategy for Eastern Europe.Wrote reports and analyses on youth players for the Pittsburgh Pirates scouting database, making recommendations directly to the head of Pirates scouting for Europe and Africa.
  • Thanda Afterschool Project
    English Instructor/Programs Coordinator
    Thanda Afterschool Project Jun 2008 - Sep 2008
    Kwazulu-Natal, South Africa
    • Designed and implemented supplementary English lessons for high school students. • Designed and executed sports curriculums and programs.• Served as community liaison overseeing water project to restore water supply to orphanage and local community.
  • New Channel International Education Group
    English Instructor
    New Channel International Education Group Oct 2007 - Dec 2007
    Beijing, China
    • Designed and implemented teaching curriculum for conversational topic-based English to Chinese professionals and graduate students.
  • Center For Enterprise Development
    Editorial Intern
    Center For Enterprise Development Feb 2006 - Jun 2006
    Durham, Nc
    • Performed editing, research, and writing tasks. Co-authored blog entries as well as other articles for CFED Senior Fellow, William Schweke.

Will Gordon Education Details

Frequently Asked Questions about Will Gordon

What company does Will Gordon work for?

Will Gordon works for Asu Prep Global

What is Will Gordon's role at the current company?

Will Gordon's current role is Director of Partnerships.

What schools did Will Gordon attend?

Will Gordon attended Wesleyan University, Vytautas Magnus University, School For International Training, Carolina Friends School.

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