Will Hester Email & Phone Number

Raleigh, North Carolina, United States

North Carolina, United States

Nc, Va, Ms, Al

Manager all daily duties for Stoli Group USA wines and spirits.

Nc, Va, Ms, Al And Military

Responsible for Disaronno Internationals wine and spirits business in NC,WV, VA, PA, OH, VT, ME , NH, Montgomery Co MD and U.S. Military.

North Carolina

Responsible for managing all aspects of Ole Smoky’s business Control States business in all 17 states, including broker/distributor management (Southern Wine & Spirits, RNDC and Glazer), interaction and relationship building within the Control States, ABC Commission, local ABC Boards in both the On & Off Premise channels. Managing 3 direct reports with in the Control States. Working directly with NABCA on be half of Ole Smoky. Only regional manager at Ole Smoky to be above goal in 2015, plus… Show more Responsible for managing all aspects of Ole Smoky’s business Control States business in all 17 states, including broker/distributor management (Southern Wine & Spirits, RNDC and Glazer), interaction and relationship building within the Control States, ABC Commission, local ABC Boards in both the On & Off Premise channels. Managing 3 direct reports with in the Control States. Working directly with NABCA on be half of Ole Smoky. Only regional manager at Ole Smoky to be above goal in 2015, plus 24% through September. Show less

Mid Atlantic

Responsible for managing all aspects of Ole Smoky’s business in North Carolina,West Virginia, Pennsylvania, Virginia, Delaware, Maryland, Washington DC, New Jersey, Vermont, New Hampshire and Maine including broker/distributor management (Southern Wine & Spirits and Fedway) interaction and relationship building with the control states ABC Commission/Boards along with On & Off Premise channels. In my short time with Ole Smoky I have become the go to person for all thing do to with control… Show more Responsible for managing all aspects of Ole Smoky’s business in North Carolina,West Virginia, Pennsylvania, Virginia, Delaware, Maryland, Washington DC, New Jersey, Vermont, New Hampshire and Maine including broker/distributor management (Southern Wine & Spirits and Fedway) interaction and relationship building with the control states ABC Commission/Boards along with On & Off Premise channels. In my short time with Ole Smoky I have become the go to person for all thing do to with control states. Implemented the Pull verses Push supplier technique to ensure Ole Smoky achieves preferred supplier status with brokers and distributors. Achieved and surpassed all 2014 KPI's including net sales value, depletions, at the same time managing direct reports and gaining new listings/distribution. Show less

North Carolina

Responsible for managing all aspects of Ole Smoky’s business in North Carolina, including broker management (Southern Wine & Spirits), interaction with the NCABC Commission and the On & Off Premise channels. In my short time with Ole Smoky I have visited in person all 169 ABC boards across NC (first supplier ever), increased PODs by 270 off premise and 52 on premise, increased shipments by 25%, secured Ole Smoky’s first ever SPA, 2 new items listed and increased holiday allocations by 400%… Show more Responsible for managing all aspects of Ole Smoky’s business in North Carolina, including broker management (Southern Wine & Spirits), interaction with the NCABC Commission and the On & Off Premise channels. In my short time with Ole Smoky I have visited in person all 169 ABC boards across NC (first supplier ever), increased PODs by 270 off premise and 52 on premise, increased shipments by 25%, secured Ole Smoky’s first ever SPA, 2 new items listed and increased holiday allocations by 400%. Also have become the go to person at Ole Smoky for all things involving South Eastern control states (NC, WV, VA, MS & AL). Implemented the Pull verses Push supplier technique to ensure Ole Smoky achieves preferred supplier status with broker. Show less

North Carolina

Restaurant, Bar and Night Club ConsultingProviding services including business to business marketing, in house marketing, multimedia marketing, rebranding and grand openings. Also responsible for educating customers with the NC ABC regulatory laws, inventory and cost management, security and staff training, mixology, NC ABC audit prep, employee theft control, pour cost management, up selling, menu creation and printing.

North Carolina

Responsible for managing brands such as Bacardi rums, Grey Goose, Bombay Sapphire, Dewar’s Scotch, Cazadores Tequila, Di Serrano, Martini & Rossi Vermouth, Hatuey Beer, new items such as Oakheart Spiced Rum, D'usse Cognac, Sapphire East, M&R Rose' and Moscato, Grey Goose LaPoir, Grey Goose Cherry Noir, Bacardi Flavored Rums, managed 350,000 9 liter cases in sales, managed marketing budgets of $1.2MM, managing the broker,(Republic National Distribution Company) in both On and Off- premise… Show more Responsible for managing brands such as Bacardi rums, Grey Goose, Bombay Sapphire, Dewar’s Scotch, Cazadores Tequila, Di Serrano, Martini & Rossi Vermouth, Hatuey Beer, new items such as Oakheart Spiced Rum, D'usse Cognac, Sapphire East, M&R Rose' and Moscato, Grey Goose LaPoir, Grey Goose Cherry Noir, Bacardi Flavored Rums, managed 350,000 9 liter cases in sales, managed marketing budgets of $1.2MM, managing the broker,(Republic National Distribution Company) in both On and Off- premise channels, 412 ABC stores, 3,100 on premise accounts, 168 local ABC boards, manage Mutual Distributing, Empire and Bennet Distributing for all wine sales totaling +200 employees, managed two Team Enterprise employees responsible for marketing events, business reviews, sales meetings, distributor sales trainings, pricing, competitive reporting, depletion, monthly reporting, tasting events, trade events, and work-with in the field.•Annual sales were increased 9% for the company and 2% for the state.•Sold over 63 new skus and over 26,000 new points of distribution in the state.•Implemented the Bacardi USA"Sales Training Boot Camp" (a distributor branded sales program) for all NC, WV, AL and MS distributors and brokers, coordinating all distributor and Bacardi employees schedules, training materials, meals, hotels, travel, and evening entertainment, resulting in sales increases and increased share of mind in multiple states.•Initiated and created sales and marketing plan for the annual CIAA event (the largest attended African American collegiate event in the country). The plan involved national marketing teams, local marketing teams, distributors/brokers, hotels, clubs, Black celebrities and rappers, First Lady Michelle Obama, state and collegiate officials, corporate executives, CBS radio, billboards, and collegiate alumni. This event was cited as a Bacardi USA Global Best Practice.•Created the first “Third Party” agency with the law change to permit on-premise sampling and events. Show less

North Carolina

On Premise Sales Manager, North CarolinaResponsible for sales, new distribution, and supplier relationships with Bacardi USA, Allied Domecq, Brown Forman, Patron, Skyy, William Grant and many other suppliers, managed 3 On Premise sales representatives and 2 Brand Ambassadors, 3,100 On Premise accounts, 168 local ABC boards, business reviews, local marketing, trade events, competitive information, pricing, supplier work-with’s in the field, personally called on 115 On Premise accounts in… Show more On Premise Sales Manager, North CarolinaResponsible for sales, new distribution, and supplier relationships with Bacardi USA, Allied Domecq, Brown Forman, Patron, Skyy, William Grant and many other suppliers, managed 3 On Premise sales representatives and 2 Brand Ambassadors, 3,100 On Premise accounts, 168 local ABC boards, business reviews, local marketing, trade events, competitive information, pricing, supplier work-with’s in the field, personally called on 115 On Premise accounts in central & eastern North Carolina, and assisted the Off Premise manager with new distribution and product availability.• Started the first ever on-premise distributor division in the state after the law change that allowed distributors/brokers access to the accounts.• Month over month exceeded goals and earned many trips, incentives and prizes.• Exceeded new distribution goals monthly.• Created local marketing events and worked closely with suppliers on events such as NASCAR events, NFL Panthers Tailgate party events, annual $1M Bacardi and RNDC Pirates Cove Big Game Fishing Tournament, Bartenders Ball Sponsor, and many more.• Held two positions at the company. One as a Territory Manager, and the other as the On Premise Sales Manager for the state. With management and sales training, two employees were promoted, and all goals were met. Show less

Raleigh-Durham, North Carolina Area

Auditor Audited On Premise license holders across central North Carolina to ensure financial and inventory records comply with all ABC laws and rules. Worked daily with all divisions of the ABC Commission including the Chairman, Administrator, Permits Division, Legal Division, local ABC boards, and Alcohol Law Enforcement.• Visited all new mixed beverage permittees in my territory to train private clubs, restaurants, hotels and non-profits on proper record keeping. • Process… Show more Auditor Audited On Premise license holders across central North Carolina to ensure financial and inventory records comply with all ABC laws and rules. Worked daily with all divisions of the ABC Commission including the Chairman, Administrator, Permits Division, Legal Division, local ABC boards, and Alcohol Law Enforcement.• Visited all new mixed beverage permittees in my territory to train private clubs, restaurants, hotels and non-profits on proper record keeping. • Process statewide monthly, quarterly and annual audit reports. Show less

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Business/Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Business with a marketing focus