• Revamped website for female barristers by implementing user-centred design improvements, leading to a notable 30% increase in membership acquisitions within six months post-launch through enhanced accessibility and usability.• Conducted in-depth user interviews to uncover pain points and viable solutions, leading to the development of refined user journeys that enhanced overall website usability.• Facilitated improvements in navigation efficiency for an established fitness CRM by revising information architecture—resulting in increased time spent on the website's homepage.

• Extracted valuable insights through comprehensive data analysis of responses from users, pinpointing three major usability issues which informed targeted refinements in product features enhancing satisfaction ratings among customers.• Extracted valuable themes from client interviews through rigorous analysis, crafting tailored presentations that illuminated top three usability pain points affecting overall platform satisfaction ratings among users.• Facilitated detailed UAT processes which highlighted three major areas requiring redesign efforts, directly contributing to a smoother rollout of product updates within established timeframes and customer satisfaction metrics.

• Developed and implemented strategic digital marketing initiatives designed to elevate brand awareness; achieved an uptick in new customer sign-ups by 20%, exceeding initial projections within three months. • Evaluated digital marketing campaigns and blog metrics weekly; shared insights with internal stakeholders which optimised fund distribution strategies across channels leading to a 15% increase in overall campaign efficiency.• Managed the internal CRM System using Zoho, enhancing data segmentation and improving email marketing engagement rates by 30% through targeted campaigns executed via Mailchimp and Meta.

• Simplified the app's onboarding process to only 3 clicks, reducing average completion time to under 2 minutes and achieving a notable increase in user acquisition rates as indicated by Google Analytics data.• Orchestrated collaboration between senior management and design teams to refine information architecture of mobile application; improved overall user satisfaction scores by 25%, enhancing retention rates amongst active users.• Analysed and refined the onboarding process based on comprehensive user feedback, simplifying navigation and content clarity which led to a notable 15% decrease in early-stage drop-offs among new users.