Will Jackson-Smart Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Directing all global brand strategy and organic marketing for Outplay's portfolio of mobile titles, including Gordon Ramsay's Chef Blast and Mystery Match Village, across influencers, PR, social, digital, events and TV.

London, United Kingdom

Directing all pre-production brand strategy and global campaign activity for I Am Fish, as well as the Bossa Presents prototype initiative across paid and owned channels. Additionally, joint Marketing Manager for Surgeon Simulator 2 across audience and creative validation strategy, GTM campaign planning and execution globally over key territories including US, USA, EFIGS, Russia and Brazil.

London, United Kingdom

Creating strategy and managing exciting creative multi-territory campaigns for clients including Bethesda, Penguin Random House, Universal Music, Warner Bros. and StudioCanal across online digital, OOH, social, print, cinema and TV. Game campaigns have included: The Evil Within 2, The Elder Scrolls Online, Rage 2, Wolfenstein 2 and Fallout 76.Film campaigns have included: Paddington 2, Early Man, Maradona, The Meg, Playmobil the Movie and The Guernsey Literary and Potato Peel Pie Society.Publishing campaigns have included: Still Me by Jojo Moyes and The Whisper Man by Alex North.

London, United Kingdom

Delivering exciting and impactful creative across the whole marketing mix (Display, Social, Website, PMP, SEO, Printed, OOH, Radio), with a focus on digital creative and content creation to drive high ROI and engagement.Working with international clients including Catnigiri, 2Dream, Ekkorr, Storm Wolf Studios and Kaia Studios on games across a range of genres.Assisting in pitching for new clients including Bundlestars, Virgin Holidays and Hazardous Software.

London, United Kingdom

In charge of all creative campaigns through online and offline channels (TV, radio, printed press, OOH, Display), maintaining and strengthening the company brand and improving SEO, CRO and CTA's across the customer journey.Responsibilities included:- Reporting on SEO, optimisations and content marketing on a weekly basis to the CMO and CEO.- Acting as brand guardian on a national level for the company.- Developing and delivering creative ATL and BTL campaigns across the U.K.- Project managing and producing all online and offline marketing collateral.- Managing creative, media, digital and SEO agencies to ensure timely delivery of campaigns.- Managing the company website UX, functionality and content and improving SERPs through SEO revisions and CRO.- Controlling all creative production and integration of site assets.- Managing the creative needs of a large network of partners including Virgin and The Prince's Trust, approving marketing proposals and campaign assets.- Tracking campaign metrics to monitor ROI and campaign efficiency.Key Achievements:Delivered a highly successful and fully integrated national TV campaign, managing all aspects from creative production and media layout to budget and delivery. The campaign resulted in a 105% increase in site visits and a 65% increase in leads generated. Delivered ongoing campaigns across digital display, OOH, print and radio, including seeing a national OOH and radio campaign deliver a 48% rise in leads.

London, United Kingdom

As a side interest, to align with my writing, I set up my own small scale freelance design company, designing bespoke book covers for self publishing authors. Though I have had some fantastic clients this is not something I am currently focused on but if you are looking for a unique book cover designed to your brief, get in touch anyway, as I love a fun design project.

London, United Kingdom

Creative Executive, in charge of creative communications and internal engagement needs of clients including Adidas, Time Out, Capgemini, Lastminute.com and Thales. I specialised in employer branding and leadership to help transform client teams and senior leaders.My responsibilities included:- Account management, copywriting and reporting.- Design work for internal website rebranding, branding for employee and leader development programs and producing internal and external comms.- Managing and maintaining the website, producing and updating content such as videos and downloadable documents.- Social media management.- Events management, both corporate and creative.- Managing a freelance team of creatives.

London, United Kingdom

Researcher and Designer in Formats for ITV Studios, researching and working on formats in development, as well as creating in-house logos and format treatments.

Leeds, United Kingdom

In charge of in-store events, such as the store's first birthday - managing entertainment and booking sponsors (which included Vitamin Water and Coors).Curating in-store art exhibitions, for both decorative and sale purposes, supporting local artists.

Leadership And Management, Level 3

A qualification in leadership and management, looking at communication, influence, delegation, leading and motivating, as well.

Ba International Fine Art, Art History, Fine Art, Design, 2:1

Ba International Fine Art, Fine/Studio Arts, Art History, A

Foundation Degree, Art And Design

Education record