Will Keith Email & Phone Number

Greater Los Angeles Area

• THE GREENERY GROUP, LLC, LOS ANGELES, CA, DECEMBER, 2018 – PRESENTMARKETING CONSULTANT
• Established a marketing and promotional consulting business specializing in creating campaigns to help nonprofit and for profit organizations exceed all their marketing goals.
• Conceptualize campaign ideas, execute marketing proposals, and create and edit social media calendars for projects ranging from donation drives to outdoor co-sponsored fundraising events, direct and email campaigns
• Track and regularly monitor marketing trends in order to gain a competitive advantage for each client.
• Spur content creation and administer relevant messaging for all social media platforms, including Facebook, Twitter, Instagram, and YouTube.
• Apply analytical data and targeted demographic research to ensure maximum engagement.

Greater Los Angeles Area

• INSTITUTE OF COSMETIC AND AESTHETIC DERMATOLOGY, LOS ANGELES, CA, JULY, 2009 – DECEMBER, 2017MARKETING SPECIALIST, AUGUST, 2011 – DECEMBER, 2017 ADMINISTRATIVE COORDINATOR, JULY, 2009 – AUGUST, 2011
• Crafted and developed copy and promotional materials for office periodicals and website purposes.
• Boosted and maintained patient retention via in-house incentive programs that increased revenue by more than 18% yearly.
• Revitalized the back office to make exam rooms more enjoyable for patients; this was achieved by installing tablets that impart information while they wait about dermatological issues, the physician’s product line, and.
• Invigorated the physician’s cosmetic skin care line by redesigning packaging, labeling, and introducing new seasonal marketing campaigns to drive sales of specific products. This resulted in an increase of sales by an.
• Supervised development and maintenance of the website for the medical clinic, thereby increasing online visibility by 50%. Subsequently updated website to include a store to accept e-commerce transactions.

Downtown Los Angeles, CA

• THE LOS ANGELES MISSION, LOS ANGELES, CA, SEPTEMBER, 2016 – APRIL, 2017 SOCIAL MEDIA STRATEGIST INTERN
• Administered and routinely made adjustments to the monthly social media engagements calendar for all media accounts to promote events and all campaigns digitally at the Los Angeles Mission (LAM).
• Aided production of e-mail marketing newsletters to existing and potential donors; the newsletters helped increase the conversion rate from a potential donor to an active donor by 45%.
• Tasked with live social media postings for the annual Christmas street event, and the 2015 Los Angeles Homeless Count.
• Analyzed quantitative and analytical data to increase social media engagements and improve response rates via reports created using Google Analytics and Facebook Metrics.
• Collaborated closely with the senior fund department managers to create and implement a social media strategy for two campaigns; one involving monetary donations, and the other involving gifts in kind, non-currency.

Bachelor Of Arts - Ba, Marketing

Activities and Societies: Academic Acheivement Honors 2004-2007

Public Relations, Advertising, And Applied Communication