Will Keith Email & Phone Number

Greater Los Angeles Area

THE GREENERY GROUP, LLC, LOS ANGELES, CA, DECEMBER, 2018 – PRESENTMARKETING CONSULTANT • Established a marketing and promotional consulting business specializing in creating campaigns to help nonprofit and for profit organizations exceed all their marketing goals.• Conceptualize campaign ideas, execute marketing proposals, and create and edit social media calendars for projects ranging from donation drives to outdoor co-sponsored fundraising events, direct and email campaigns • Track and regularly monitor marketing trends in order to gain a competitive advantage for each client.• Spur content creation and administer relevant messaging for all social media platforms, including Facebook, Twitter, Instagram, and YouTube.• Apply analytical data and targeted demographic research to ensure maximum engagement.

Greater Los Angeles Area

INSTITUTE OF COSMETIC AND AESTHETIC DERMATOLOGY, LOS ANGELES, CA, JULY, 2009 – DECEMBER, 2017MARKETING SPECIALIST, AUGUST, 2011 – DECEMBER, 2017 ADMINISTRATIVE COORDINATOR, JULY, 2009 – AUGUST, 2011• Crafted and developed copy and promotional materials for office periodicals and website purposes.• Boosted and maintained patient retention via in-house incentive programs that increased revenue by more than 18% yearly.• Revitalized the back office to make exam rooms more enjoyable for patients; this was achieved by installing tablets that impart information while they wait about dermatological issues, the physician’s product line, and available services via pre-installed custom apps. The tablets help the patients feel more prepared for their visits, and has led to more informative, effective, and balanced visits for both the patient and physician.• Invigorated the physician’s cosmetic skin care line by redesigning packaging, labeling, and introducing new seasonal marketing campaigns to drive sales of specific products. This resulted in an increase of sales by an average of 8.5% annually.• Supervised development and maintenance of the website for the medical clinic, thereby increasing online visibility by 50%. Subsequently updated website to include a store to accept e-commerce transactions.• Oversaw the transition to complete EMR autonomy via electronic prescribing software Allscripts; additionally, conducted training sessions for all staff members and the physician. • Upheld product inventory levels on a daily basis, and addressed any issues with suppliers. Also, served as main point of contact for all outside vendors.• Fostered and maintained positive and efficient interactions between the practice and its business associates and customers by troubleshooting customer service issues and pre/post-transaction matters. • Managed referrals and prior authorizations for follow-up care appointments, in addition to approvals for prescription medications.

Downtown Los Angeles, Ca

THE LOS ANGELES MISSION, LOS ANGELES, CA, SEPTEMBER, 2016 – APRIL, 2017 SOCIAL MEDIA STRATEGIST INTERN• Administered and routinely made adjustments to the monthly social media engagements calendar for all media accounts to promote events and all campaigns digitally at the Los Angeles Mission (LAM). • Aided production of e-mail marketing newsletters to existing and potential donors; the newsletters helped increase the conversion rate from a potential donor to an active donor by 45%.• Tasked with live social media postings for the annual Christmas street event, and the 2015 Los Angeles Homeless Count.• Analyzed quantitative and analytical data to increase social media engagements and improve response rates via reports created using Google Analytics and Facebook Metrics.• Collaborated closely with the senior fund department managers to create and implement a social media strategy for two campaigns; one involving monetary donations, and the other involving gifts in kind, non-currency, donations.• Finalized a successful monetary donations campaign that was a competition held in conjunction with Tastemade and two local food banks. Responsible for reaching out to local restaurants in the greater Los Angeles area via correspondence and face-to-face meetings; with my efforts, we achieved a second-place ranking.

Bachelor Of Arts - Ba, Marketing

Activities and Societies: Academic Acheivement Honors 2004-2007

Public Relations, Advertising, And Applied Communication