Will Macintosh Email & Phone Number

Boston, Massachusetts, United States

Experienced in both media technology (ad tech & operations) and brand safety, I develop and implement innovative media strategies, leveraging attribution, brand safety, dynamic creative, and mobile measurement platforms to optimize media performance. My technical expertise helps facilitate seamless integration of media solutions, enhancing client satisfaction and driving measurable results. Transitioning to the role of Manager, Brand Safety in early 2024, I now focus on ensuring digital media is displayed in secure and appropriate environments that align with Bank of America’s digital framework. I collaborate closely with clients to establish and maintain brand suitability guardrails while driving internal processes to adhere to these standards. My responsibilities also include leading client discussions, managing interdepartmental coordination, and creating comprehensive deliverables. By staying abreast of industry trends and maintaining a deep understanding of the ad tech landscape, my team of Brand Safety analyst’s partners with Bank of America’s Brand Safety and Media teams to ensure the clients media goals met and their safety framework is adhered to.

Boston, Massachusetts, United States

Cambridge, Ma

At CarGurus, I played a pivotal role within the sales organization as a Senior Ad Operations Specialist, where I effectively built and nurtured strong client relationships, ensuring CarGurus was an integral component of their marketing strategies. I proactively provided strategic recommendations and performance solutions, closely monitoring and analyzing campaign performance to meet and exceed client goals. My efforts were instrumental in managing and growing a key account, achieving a $1.5 million annual run rate. Additionally, I led and trained an offshore team, streamlined reporting processes, and increased our operations delivery rate from 89% to 94%. Through my strategic initiatives, I contributed to growing our core book of business by 344% over four years, from $1.8 million in 2017 to $8 million in 2020, marking the largest pod growth within the Advertising department.

Cambridge, Massachusetts, United States

Cambridge, Massachusetts, United States

Established and maintained the IT environment at CarGurus.Implemented software and vendor solutions for sales, marketing, and finance teams.

Cambridge, Ma

Provided desktop support, technology training and general IT assistance to the Harvard Law School community.

Washington, Dc

At ISSI, A Washington DC based political consulting firm, I served as a national administrator for the Voter Activation Network (VAN), a web based service which helps campaigns and organizations with voter contact and volunteer management activities.