With over 30 years of experience in the cycle retail industry, I am a director at Pearson 1860 Ltd, the oldest bike business in the world, and Pearson Cycle Specialists, a family-owned business that offers bespoke bikes and services. I have a strong background in urban planning, which informs my vision and passion for creating sustainable and healthy cycling communities. I have developed and implemented business strategies and plans that have enabled both companies to expand their customer base, product range, and online presence, while maintaining their heritage and quality. I have also leveraged my skills in new business development, marketing, and production to forge partnerships with leading brands, organisations, and media outlets in the cycling sector. As a director, I oversee all aspects of the operations, finance, and management of both companies, and I empower and support my teams to deliver excellent customer service and satisfaction. I am always looking for new opportunities and challenges to innovate and grow the cycle retail industry, and to share my expertise and enthusiasm with others.