Strategic insights and analytics with a focus on market forecasting and competitive intelligence

Marketing analytics with focus on marketing attribution, LTV, customer journey, and web analytics.

Managed cross-functional projects with data science, engineering, and marketing, leading to bidding model integrations with major partners.

Led Wayfair’s digital growth marketing for Wayfair EU, where I owned campaign optimizations, AB testing, channel forecasting, stakeholder management, and more.

I specialized in credit modeling, helping senior leadership leverage data to improve decision-making, and building automation tools to reduce manual work. Working across a variety of government departments and financial institutions, I produced models that improved forecasting accuracy by hundreds of millions of dollars

As a member of the Global Financial Institutions team, I worked with Fed economists to monitor and assess the health and stability of systemically-important financial institutions, economies, and regions, providing routine and tactical reports to the Board of Governors and other Fed leadership

I worked in the Bates College career office, supporting students with resume and cover letter review, early career advice, and by hosting informational sessions

I built bank balance and credit loss forecasting models for Dodd-Frank Act stress testing. I documented the methodology and shared with regulators to ensure bank compliance