Will Radford

Will Radford Email and Phone Number

Co-Owner, Colouring In Extraordinaire & Outdoor Enthusiast @ Honeysticks™
Will Radford's Location
Wanaka, Otago, New Zealand, New Zealand
Will Radford's Contact Details

Will Radford personal email

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About Will Radford

Do good things with good people!Since 2007 I have worked in and led global brands within the Apparel and FMCG industries in New Zealand and Australia. During this time I have gained a wealth of experience across marketing, product development, strategy, ecommerce, category management, sales. But…. while gaining a wealth of experience and a love for international business, my purpose for doing something “good” was growing stronger and the slowness of the corporate world willingness to change for ever frustrating… Since 2011 we (my wife and I) have owned Honeysticks and originally a side hustle in 2019 I decided to turn it into a full time gig. Honeysticks is a global brand that is doing good with good people! Perfect. We create the safest products for kids while being amazing for the planet – no plastics, re-usable packaging, sustainably sources material and all food grade or natural ingredients – AWESOME! We are slod in over 20 different markets and have key retailers like Amazon, Walmart, Nordstrom, Macy’s. Honeysticks is currently # 2 to Crayola in the USA!At Honeysticks my key responsibilities are setting and running the business strategy, global sales and marketing strategy, commercial management, and product development strategy as well as on the leadership team and a director. Alongside Honeysticks and since April 2023, I am a co-owner of guiding business, Aspiring Guides, based in Wanaka New Zealand. Aspiring Guides is focused on providing guided experiences from Hiking to Mountaineering. We are focused on creating a world renowned regenerative tourism business looking at our people, the environment, our community!At the end of the day I love growing businesses but I am a family man with 4 daughters and an amazing wife. We live in paradise (Wanaka) and love heading into the outdoors when we are not supporting our children in their sporting and cultural endeavours.Rock on

Will Radford's Current Company Details
Honeysticks™

Honeysticks™

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Co-Owner, Colouring In Extraordinaire & Outdoor Enthusiast
Will Radford Work Experience Details
  • Honeysticks™
    Colouring In Extraordinaire
    Honeysticks™ Sep 2011 - Present
    Wanaka, Otago, New Zealand
    Honeysticks is a fast growing New Zealand owned childrens arts and craft brand. We create safe products for kids that are better for the planet. We export to over 20 countries across North America, Europe and Australisa. We dirive an omni channel strategy with across marketplaces (Amazon) and along side B2B retailers like Walmart, Macys, Barns n Nobel. My vision for Honeysticks is to have a Retail / Experiential store in Brookyln NY where children can a safe creative experience, watch crayons being made and parents can have a coffee in peach knowing their children are safe. Key Responsibilities - Over all Business Strategy - Global Sales + Strategy - Global Marketing + Strategy - International Supply Chain - Commercial management - Director - Colouring in....If you want to draw a picture, chat about your undies or get out on the lake then get in touch!!
  • Aspiring Guides
    Co-Owner - Director
    Aspiring Guides Apr 2023 - Present
    Wanaka, Otago, New Zealand
    Aspiring Guides is one of New Zealand's leading guiding brands. Having a love for the outdoors and having a background in creating products that are safe and better for our environment, my mission is for Aspiring Guides to become a world leading regenerative tourism business looking after our staff, our clients, our environment and the community.Do Good Things with Good People... always
  • Hanes Brands Australasia
    Marketing And Category Manager Anz
    Hanes Brands Australasia Oct 2015 - Sep 2019
    Melbourne, Australia
    Let's keep this straight to the point.... I go to work and look at people in their undies, not every day but most days. My role is responsible for making everyone feel and look amazing in their undies & socks everyday... you don’t need to be an All Black to do it but you can feel like one.... I commercially manage and lead a portfolio of brands across Australia and New Zealand - Jockey Underwear, Explorer Socks to name a few. My role is develop, set and lead the commercial strategy across all elements of the business, manage the product development pipeline, lead and marketing strategy across Australia and New Zealand. Key Responsibilities:- Commercial brand strategy development- International brand and relationship management with global brand teams. - Lead brand and product strategy development. - Category and segment management across the brands and markets.- Brand merchandising strategy and execution- Pricing architecture (in consultation with Pricing and Trade Spend Manager)- Product lifecycle management.- Set Marketing Strategy across ANZ.- Integrated campaign management in AU & NZ.- Agency partnership strategy and management.- Sponsorship & Ambassador strategy and contract negotiation - Digital strategy including e-commerce, advertising and social mediaI lead a team of product and brand managers who are continually pushing the boundaries on new products, marketing execution. I believe in leading a team and creating and fun environment where they are able to express themselves and try new things everyday. Topline Achievements- Continued year on year growth in the Jockey brand for the past 5 years in AU & NZ. - Key sponsorship signing and management of the All Blacks Rugby team for the past 5 years. - Management of Ecommerce page launch - Jockey.com.au & Jockeynz.co.nz.- Low staff turnover - through promotion and maternity leave only.- Successful launch into new categories with year on year growth across Women's and Mens UW.
  • Pacific Brands
    Marketing Manager - Jockey
    Pacific Brands Jun 2014 - Oct 2015
    Auckland, New Zealand
    I am all things Jockey!Charged with management and growth of one of New Zealand most iconic and high profile brands - Jockey Underwear. Responsibility• Development of brand strategies for across New Zealand and Australia.• Create and execute all components of the Jockey ATL & BTL marketing communication plans across both New Zealand and Australia • Development of media strategies across New Zealand and Australia.• Management and development of brand packaging and in store point of buying execution.• Development and Management of key sponsorship and brand endorsement opportunities. • Identification and execution of new channel and distribution opportunities. As part of my role within Pacific Brands, I am also responsible for the execution of marketing and communication strategies across Bonds, Berlei and other Pacific Brands brands.
  • Pacific Brands
    Nz Category And Marketing Manager
    Pacific Brands Apr 2013 - Jun 2014
    Auckland
    I am all things Undies and Socks...My role currently entails;Developing and execute the New Zealand category and marketing plan and integrate with the Australian market strategies. Lead and manage the Progressive accounts sales and promotional strategy across NZ. The role encompasses all brands (Jockey, Bonds, Berlei, Voodo, Razzamatazz, Rio, Holeproof), products, categories and customers in the New Zealand market and requires an overall Australasian approach.
  • Cadbury
    Brand Manager
    Cadbury Sep 2010 - Apr 2013
    Auckland
    Commercial management of Candy brands across the NZ market with a strong ANZ alignment influence.• Develop 3-5 year category strategic plan.• Develop individual annual brand plans in line with the category plan.• Drive strategic alignment with Australian business to leverage existing assets.• Develop the communication plans for each brand.• Brief and execute the advertising campaign for each brand (ATL & BTL campaigns)• Projects manage the internal NPD process.• Develop and lead digital marketing strategy and platforms.• Responsible for key account sales presentations.• Range management and performance reporting.• Manage marketing budgets
  • Pacific Brands
    Product Manager
    Pacific Brands Nov 2007 - Sep 2010
    Manage all aspects of the product lifecycle for Jockey socks, thermals and JOX underwear brands in both Australia and New Zealand. From Category strategy, seasonal product development to in store execution.• Strategic marketing planning through preparation of annual marketing brand and communications plans.• Coordinate PR releases and promotional activity for seasonal product launches.• Development and management of marketing collateral - catalogues, point of sale material and marketing creative.• Development of new packaging in line with Jockey brand architecture • Management of Jockey website content and online ordering system.• Seasonal Range presentations and trade shows to customers across both countries.• Manage range performance.
  • Morgan Mckinley
    Recruitment
    Morgan Mckinley 2004 - 2005

Will Radford Skills

Sourcing Account Management Retail Negotiation New Business Development Business Development Marketing Marketing Communications Management Coaching Fmcg Marketing Management Product Development Brand Management Recruiting Digital Marketing Social Media Marketing Marketing Strategy Business Planning Brand Development Sales Management Shopper Marketing Integrated Marketing Advertising Online Marketing Online Advertising Public Relations Social Media Digital Strategy Customer Insight Key Account Management Fast Moving Consumer Goods

Will Radford Education Details

Frequently Asked Questions about Will Radford

What company does Will Radford work for?

Will Radford works for Honeysticks™

What is Will Radford's role at the current company?

Will Radford's current role is Co-Owner, Colouring In Extraordinaire & Outdoor Enthusiast.

What is Will Radford's email address?

Will Radford's email address is wt****@****ail.com

What is Will Radford's direct phone number?

Will Radford's direct phone number is +614346*****

What schools did Will Radford attend?

Will Radford attended University Of Otago, Christchurch Boys High School.

What are some of Will Radford's interests?

Will Radford has interest in Environment, Education, Children, Health.

What skills is Will Radford known for?

Will Radford has skills like Sourcing, Account Management, Retail, Negotiation, New Business Development, Business Development, Marketing, Marketing Communications, Management, Coaching, Fmcg, Marketing Management.

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