Will Robinson Email & Phone Number

Denver, Colorado, United States

Fort Collins, Colorado, United States

• Directed the Global Mobile Case Product Portfolio for the OtterBox and LifeProof brands, maintaining #1 market share in North America for OtterBox mobile accessories and delivering global revenue targets.
• Initiated new product portfolio strategies for a 2-year horizon to incorporate Magsafe technology, incorporate consumer feedback, and resulting in expanded assortments at Target, Walmart, and Verizon Wireless locations.
• Facilitated cross-functional leadership alignment with Engineering, Supply Chain, Sales, and Marketing to champion prioritization and utilization of global resources. Partnering with commodity management directly led.
• Coached, mentored, and retained a team of 11 direct reports of Product Managers and Program Managers while driving phase gate approvals and consensus with executive stakeholders on global roadmap execution.

Fort Collins, Colorado Area

• Promoted to lead a 10-member team dedicated to Product Line and Global Partnership Management, including global roadmap development, global OEM device partnership management, and driving global revenue targets across.
• Implemented partnership strategies for Samsung, Google, Microsoft, LG, and Motorola, resulting in improved access to partner device roadmaps, directly increasing Otter Products’ time to market year over year while.
• Transformed the LifeProof product portfolio from a waterproof only heritage by innovating three new product lines, transitioning over 50% of portfolio mix to non-waterproof products as of 2020, and introducing.
• Expanded the OtterBox brand into the largest accessories category by defining the power product strategy, packaging creation, and results included launching over 120 products and incremental revenue.

Fort Collins, Colorado Area

• Structured a 6-person Global Partnership Management team to broaden relationships with global OEM device manufactures, translating device assumptions and launch calendars into profitable Otterbox and LifeProof global.
• Enabled OEM Partner relationships with Samsung, Google, Microsoft, LG, and Motorola, by negotiating contracts and licensing agreements enabling a on-time delivery for global customer launches.
• Partnered with Sales and Marketing to support OEM priority program launches, driving new product introductions globally and presentations to Verizon, AT&T, T-Mobile, Best Buy, Walmart, Target, and Amazon.
• Strengthened Apple Retail relationships directly, establishing contacts within Product Management, Engineering, and Supply Chain to execute 4 incremental product launches globally.

Ft Collins, CO

• Joined Otter Products as the first Product Portfolio Manager and dedicated Apple team member, managing the device portfolio, Series offerings across iPhone and iPad, and implementing global commercialization processes.
• Translated anticipated OEM device launches into a product portfolio and roadmap for both OtterBox and LifeProof (post-2014 acquisition) brands, also managing device life cycles and end-of-life assumptions.
• Delivered Statement Series in a joint development effort with Apple Retail, resulting in the first OtterBox case series to launch globally for iPhone, expanding in future years to additional series across all Apple.
• Spearheaded communication and process improvements with Operations, Sales, and Marketing to drive priority programs, exclusive launch planning, and on-time launches.

Towson, Maryland, United States

• Instituted the US Commercial Strategies for the DEWALT Cordless Power Tools. Streamlined new product line introductions, national promotions, pricing, and key account planning to drive sales within Home Depot, Lowes.
• Collaborated with Senior Sales Management, Product Marketing, and Channel Marketing to deliver the 12V MAX new product line in 2011, resulting in $72 million in sales, $29 million incremental.
• Developed the internal and external launch strategies for new cordless product lines while managing a $7.2 million SG&A promotional budget.
• Analyzed point-of-sale data, future demand forecasts, and competitive market trends to recommend product mix and promotional investments.

B.B.A., Marketing

Mba, Marketing