Marketing Automation Lead
Current
Feb 2024 - Present
AeroLeads people directory · profile
Will Roseworth Email & Phone Number
Marketing Technology Lead
at
Big Red Group
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Technology Lead
Location
Greater Sydney Area, Australia
Company size
Who is Will Roseworth? Overview
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Quick answer
Will Roseworth is listed as Marketing Technology Lead at Big Red Group, a with 111 employees, based in Greater Sydney Area, Australia. AeroLeads shows a matched LinkedIn profile for Will Roseworth.
Will Roseworth previously worked as Marketing Automation Lead at Big Red Group and Solution Design Consultant at Digital Alchemy. Will Roseworth holds Bachelor'S Degree, Business Studies, M: Business Law from Sydney University.
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Big Red Group
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Profile bio
About Will Roseworth
Marketing Technology lead with a demonstrated history of working in the Marketing Automation industry. Skilled in Solution, Technical and Enterprise Architecture, Salesforce, Marketing Cloud, Pardot, Gainsight, Adobe Marketing Stack, Braze, Segment CDP, Google Biquery, Tableau, App/Web development, Data Analysis/Architecture, Digital Strategy, Marketing Management, Web Marketing Strategy, and Market Research. Extensive experience managing, integrating and implementing marketing technology (data sources, CRM, Marketing Automation, reporting and CDP), mainly in Salesforce Marketing Cloud, the greater Salesforce Stack and Integrated Software. Extensive knowledge of AMPscript, SQL, HTML, PYTHON, CSS, SSJS, SAQL, REST/SOAP API’s.
Current workplace
Will Roseworth's current company
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Big Red Group
12 roles
Will Roseworth work experience
A career timeline built from the work history available for this profile.
Solution Design Consultant
Apr 2021 - Feb 2024
Managing Consultant
May 2021 - Feb 2022
Head Of Martech & Data
Operated in this role full time via Digital Alchemy. With the A-leagues I lead the vendor analysis, architecture, scoping, project management, implementation, BAU operations and support of the Marketing and Data Technology for the league and clubs. Tech stack included Marketing Automation Platform, CRM, Reporting, Datalake and CDP. Development was mainly in Google Bigquery, Segment.io, Braze, Tableau, AWS and Salesforce Sales and Service Cloud.
May 2021 - Jan 2022
Solution Design Consultant
Operated in this role part time via Digital Alchemy. In this role I lead the marketing technology enhancement team, providing a more strategic view and roadmap to the development. I then continued to provide solution designs for the Salesforce Marketing Cloud.
May 2021 - Nov 2021
Marketing Automation Manager
Managing a team of Marketing Cloud and Pardot Technical and Solution architects. Focusing on Marketing Systems utilized by companies within the LEAP Group.Including implementation and integration of 10 Business Units in Marketing Cloud, 5 Instances of Pardot, 3 Instances of Gainsight and administration of 3 Instances of Salesforce.Development of training and documentation for numerous companies in Australia, United Kingdom, Ireland, United States and Canada.Marketing Cloud work/development is mainly in: Automation Studio, Journey Builder, Email Studio, Social Studio, Advertising Studio, Audience Builder, Mobile Studio, DMP, Contact Builder and Web Studio.
Jan 2021 - Apr 2021
Marketing Systems Engineer
Technical/Solutions Architect level role. Managing and implementing technical aspects of the Marketing Systems used by companies in the LEAP Group. Including administration, managing, implementing and integrating: 10 Business Units in Marketing Cloud, 3 Instances of Salesforce, 5 Instances of Pardot and 3 Instances of Gainsight (and counting). Managing all training and documentation development for over 10 different companies in Australia, United Kingdom, Ireland, Poland, United States and Canada.Marketing Cloud work/development is mainly in: Automation Studio, Journey Builder, Email Studio, Social Studio, Advertising Studio, Audience Builder, Mobile Studio, DMP, Contact Builder and Web Studio.
Nov 2016 - Jan 2021
Global Partner Brands Marketing Manager
Managed onboarding new companies under the LEAP Development Experience umbrella, including logo design, style guide development & redesign, website & collateral copywriting, narrative development, Internal Systems implementation (inculding Marketing Cloud, Pardot, Analytics etc) and rebranding of merchandise.Managed, supported and regulated the broader marketing requirements for all current companies under the LEAP Group (Numbering around 5-6 in total).
May 2016 - Nov 2016
Marketing Manager
Extensive event planning and managementComprehensive work (planning, scheduling, delegating and implementing) in B2B Direct Marketing.Extensive development and analysis in Google Adwords and Analytics.All aspects of project management.Graphic design of marketing collateral.Proofing & Approving marketing copy/collateral.Website re-design and maintanence.Strategic planning and budgeting of the marketing department.
Jun 2014 - Apr 2016
Marketing Executive
Managed Building & Construction and Engineering marketing segments.Database Management using Salesforce and ExactTarget Software.Extensive Development and analysis in Google Adwords and Analytics.Project managing, providing/developing graphic materal for trade shows and various events.Designed new e-commerce systems and platforms for the online store and SAI Global Affiliate program.Collaborated with the Major Accounts & Sales teams in order to manage and refine the Leads/On-Time Sales Funnels.Graphic design of marketing collateral.Ran marketing training programs for new & overseas employees.Developed, coordinated, and implemented the online Building & Construction Resource Centre, NCC Standards Interactive House WebApp and the SAI OnTheGo E-reader App.
May 2011 - Jun 2014
Marketing Assistant
Feb 2009 - May 2011
Sales Representative
Agdust Tone Technology
Jan 2006 - Jan 2009
Team & coworkers
Colleagues at Big Red Group
Other employees you can reach at thebigredgroup.com.au. View company contacts for 111 employees →
CL
Carly Lowe
Colleague at Big Red GroupAustralia
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LW
Lily Walsh
Colleague at Big Red GroupOrmeau Hills, Queensland, Australia
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CL
Cassie L.
Colleague at Big Red GroupAustralia
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JB
Jacinda Biles
Colleague at Big Red GroupGold Coast, Queensland, Australia
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BK
Bernard Kind
Colleague at Big Red GroupCleveland, Ohio, United States
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KC
Katelyn Clifford
Colleague at Big Red GroupGold Coast, Queensland, Australia
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CS
Chloe Smith
Colleague at Big Red GroupSydney, New South Wales, Australia
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SR
Sathish Reddy Vutukuri
Colleague at Big Red GroupHyderabad, Telangana, India
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JT
Jarred Tyner
Colleague at Big Red GroupGold Coast, Queensland, Australia
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LC
Lauren Coad
Colleague at Big Red GroupGold Coast, Queensland, Australia
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Carly Lowe
Colleague at Big Red GroupAustralia
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LW
Lily Walsh
Colleague at Big Red GroupOrmeau Hills, Queensland, Australia
View →
CL
Cassie L.
Colleague at Big Red GroupAustralia
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JB
Jacinda Biles
Colleague at Big Red GroupGold Coast, Queensland, Australia
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BK
Bernard Kind
Colleague at Big Red GroupCleveland, Ohio, United States
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KC
Katelyn Clifford
Colleague at Big Red GroupGold Coast, Queensland, Australia
View →
CS
Chloe Smith
Colleague at Big Red GroupSydney, New South Wales, Australia
View →
SR
Sathish Reddy Vutukuri
Colleague at Big Red GroupHyderabad, Telangana, India
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JT
Jarred Tyner
Colleague at Big Red GroupGold Coast, Queensland, Australia
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LC
Lauren Coad
Colleague at Big Red GroupGold Coast, Queensland, Australia
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3 education records
Will Roseworth education
Bachelor'S Degree, Business Studies, M: Business Law
Advanced Diploma, Business Studies, Marketing, Distinction Average
Macleay College
Bs Business Studies, Business Administration, Management And Operations
FAQ
Frequently asked questions about Will Roseworth
Quick answers generated from the profile data available on this page.
What company does Will Roseworth work for?
Will Roseworth works for Big Red Group.
What is Will Roseworth's role at Big Red Group?
Will Roseworth is listed as Marketing Technology Lead at Big Red Group.
Where is Will Roseworth based?
Will Roseworth is based in Greater Sydney Area, Australia while working with Big Red Group.
What companies has Will Roseworth worked for?
Will Roseworth has worked for Big Red Group, Digital Alchemy, A-Leagues, Paypal, and Leap Dev.
Who are Will Roseworth's colleagues at Big Red Group?
Will Roseworth's colleagues at Big Red Group include Carly Lowe, Lily Walsh, Cassie L., Jacinda Biles, and Bernard Kind.
How can I contact Will Roseworth?
You can use AeroLeads to view verified contact signals for Will Roseworth at Big Red Group, including work email, phone, and LinkedIn data when available.
What schools did Will Roseworth attend?
Will Roseworth holds Bachelor'S Degree, Business Studies, M: Business Law from Sydney University.
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