Will Shepherd Email & Phone Number

Greater Los Angeles Area

- Lead measurement strategy across 30 advanced Gaming advertisers in Mobile, RMG, and Console/Cross-Platform verticals, driving behavior change through learning agenda development aligned to strategic, future-proofed initiatives- Launched and managed 400+ experiments to test varying hypotheses around creative performance, optimization diversification, geo expansion, bidding strategies, and iOS14.5 industry implications- Onboarded and trained 7 top tiering Console Gaming clients to Advanced Analytics, a SQL-based data clean room solution to provide in-depth and actionable reporting on Meta advertising; leveraged Advanced Measurement API for complex identity joins to prove incremental impact of advertising dollars- Developed 3D Measurement program to bring holistic measurement to mobile-centric advertisers, triangulating across Attribution, Incrementality, and MMM methodologies

Greater Los Angeles Area

Lead 20+ agency and client direct engagements delivering marketing performance analysis or thought leadership on leveraging Google products to enhance ROILead 10+ agency and client direct workshops on analyzing log-level analytics using SQL based environments (ex: BigQuery and Ads Data Hub in Google Cloud Platform)Guest speaker at Data Analytics Summits and Client-specific Executive Summits to provide an analytical POV on digital marketing across Automotive and Film industries

Santa Monica

Supervised campaigns, acting as liaison between influencer and brands to ensure campaign goals were achieved; managed large budgets for dozens of campaigns simultaneously, maintaining campaign integrity while under pressure; developed in-house algorithm used to price YouTube channels efficiently to meet margin objectives and track channel statistics; adopted statistical methods for decision making in campaign management; acted as internal YouTube guru, fielding questions and investigating trends to better meet brand targets; organized kick-off calls to professionally relay creative ideas surrounding campaign logistics; helped produce interviews for FameBit YouTube channel; cultivated relationships with brands and influencers in order to help streamline the campaign process and preserve rapport

Los Angeles

Created and analyzed in­stream and display advertisements for YouTube videos; developed and implemented methods to test ad strength/necessity; used Google Adwords interface daily for ad creation; worked with multiple teams to ensure ad deadlines and requirements were met; conducted weekly meetings to report statistical findings for two client verticals.

Tallahassee, Florida Area

Provided assistance to course development team, including the creation of JMP tutorials for undergraduate students and course materials for future online textbook; assumed role of solo instructor for teaching undergraduate level statistics courses including the responsibilities of grading all assigned work/exams and holding office hours; founded FSU chapter of Mu Sigma Rho Honor Society; co-president of undergraduate statistics club.

Tallahassee, Florida Area

Assumed extra responsibilities including creating and maintaining databases and organizing statewide award ceremonies; updated and managed training records and organized conference room reservations to implement statewide training procedures; maintained Human Resources responsibilities while assisting Training Coordinator.

Master'S Degree, Biostatistics

Activities and Societies: Mu Sigma Rho National Honor Society

Bachelor Of Science (B.S.), Mathematics And Statistics