▪︎Collaborated with cross-functional teams to craft unified design solutions aligned with client's business goals, increasing client sales by over 10% and boosting engagement rate on social platforms.▪︎Developed visual concepts and design strategies for client decks, leading to successful client adoption and the acquisition of new business.

▪︎Spearheaded art direction and design for vital in-game graphic elements, this resulted in expanded market reach and strengthened brand identity, contributing to 2.5 million units sold at release, 11 million + units sold to date, and Video Game of Year nomination.▪︎Collaborated closely with Sony Entertainment and Marvel Studios on the creation of high-impact design assets, enhancing audience relatability across social, product, and marketing activations.

▪︎Led a four-person design team to develop products for e-commerce and brand accounts, resulting in <10% YoY increase in net sales across multiple business units▪︎Managed seasonal design strategies to create culturally and trend-relevant products, accelerating sales to exceed business targets year-over-year, contributing to €98 million in sales.▪︎Collaborated with cross-functional partners to create a focused product development plan, whose successful adoption drove a 15% increase in revenue within one year.Selected Project Experience Create The New ▪︎Improved end-to-end product creation by developing an open-source insights strategy leveraging the Adidas Creator Club community, resulting in more targeted and innovative product development.▪︎Generated a new hiring process for underrepresented communities with the development of the Adidas S.E.E.D. school, enhancing diversity and inclusion within the company.Disney X Adidas Collaboration ▪︎Led a new cross-functional design process to improve product creation timelines and communication with external brand partners Disney / Marvel, increasing profitability by 20% and reducing workflows

▪Designed data visualization concepts for web, and mobile platforms▪Led application design sessions on 5+ projects, weekly sessions included executive-level team members