•Manage sales and marketing across all brand categories and sales channels.•Develop opportunity identification and market expansion.•Direct and manage graphics and marketing initiatives across project life cycles.•Create/develop E-commerce and Go To Market strategies.•Provide turnkey S&M solutions for retailers/etailers including Walmart, Costco, Canadian Tire, and Amazon.•Collaborate on supply chain management including development, procurement, and manufacturing of current and new products.•Act as central hub for partners/suppliers/retailers on product knowledge and marketing communications.

• Manage marketing projects and oversee all marketing initiatives across life cycle.• Creating key partnerships with TSN, Alliance Films, NHL Alumni, and OMHA.• Handling media buys and working with external agencies.• Communicating with large dealer networks throughout N. America and internationally.• Launching the innovative One Team & SUB360 programs through B2B/B2C channels.• Set fiscal budgets and produce relevant P&L reporting.• Create and develop high end Kobe, K3G, and Fuzion brands.• Manage Graphics Department, supervise all graphics projects from inception to delivery.• Lead in Website deployment and Online strategies.• Producing corporate video, catalogues, sales/marketing literature and print/online Ads.

• Supervise and direct all graphics projects from concept to delivery.• Manage sales/marketing collateral and multimedia production.• Talent scout and creative coordinator for photo shoots and multimedia collateral.• Collaborate with external creative agencies and work with production suppliers.

• Developed interdepartmental data sharing software• Implemented computer automated ordering / purchasing input procedures• Improved part-list ordering efficiency by 120x