Will Chen Email & Phone Number

Toronto, Canada Area

• Manage sales and marketing across all brand categories and sales channels.
• Develop opportunity identification and market expansion.
• Direct and manage graphics and marketing initiatives across project life cycles.
• Create/develop E-commerce and Go To Market strategies.
• Provide turnkey S&M solutions for retailers/etailers including Walmart, Costco, Canadian Tire, and Amazon.
• Collaborate on supply chain management including development, procurement, and manufacturing of current and new products.

• Manage marketing projects and oversee all marketing initiatives across life cycle.
• Creating key partnerships with TSN, Alliance Films, NHL Alumni, and OMHA.
• Handling media buys and working with external agencies.
• Communicating with large dealer networks throughout N. America and internationally.
• Launching the innovative One Team & SUB360 programs through B2B/B2C channels.
• Set fiscal budgets and produce relevant P&L reporting.

• Supervise and direct all graphics projects from concept to delivery.
• Manage sales/marketing collateral and multimedia production.
• Talent scout and creative coordinator for photo shoots and multimedia collateral.
• Collaborate with external creative agencies and work with production suppliers.

• Developed interdepartmental data sharing software
• Implemented computer automated ordering / purchasing input procedures
• Improved part-list ordering efficiency by 120x