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Will Chen is listed as Objective Oriented Product and Data Analytic Professional at Intuitico Inc., based in Mississauga, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Will Chen.
Will Chen previously worked as Founder at Intuitico Inc. and Director of Product Management and Marketing at Biyork Floors. Will Chen holds Bachelor Of Arts (B.A.), Labor And Industrial Relations from University Of Toronto.
I am a pioneer that enjoys initiating transformational projects. My entrepreneur spirit has led me to initiatives outside of my comfort zone that often returned with growth leap (even the failed ones). I have 10 years of marketing experience with skillsets in team leading, product and project management, content writing, and general marketing. I have also equipped myself with skillsets such as Tableau, SQL, and PowerBI. It allowed me to establish a new data analytical discipline in 2 companies.
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Data consultant for mid-size company that specializes in building materials industry. Ongoing contracts involving market analysis, KPI development, pipeline management, and business/product roadmap.
Markham, Ontario, Canada
+Product Ownership: Owned P/L for categories with combined 8 figures annual revenue+Product Launches: Executed go-to-market for 6 lines within a span of 10 months without any critical failures+Product Roadmap: Developed a 3 years product plan aiming at 7-figure annual incremental sales+Claims Management: Controlled and enforced gatekeeping rules to reduce claims rate from ~1% to <0.5%+Marketing Operation: Controlled a 6-figure budget for tradeshows, merchandising, Google Ads, social, others+Tradeshow: Planned and support design for shows in Las Vegas show and elsewhere+Process Improvement: Introduced project management discipline to consolidate human resources and automated process that reduced delivery time by 15%++Team Lead: Fostered a collaborative and growth focused environment with a team of up to 4 to work cross functionally+International Liaison: Maintained existing and developed new relationship with global suppliers+Digital Advertisement: Managed Google Ads to contribute to 25% of web traffic and targeted keywords for 10% click interaction+Annual Budget: Built new budgeting tools and templates to better capture growth by rep, customer, SKU, and month+Data Analytic: Developed data visualization tools using PowerBI and Power Query to reduce reporting time by 90% and enhance demand planning
Mississauga, Ontario, Canada
+Private Brand: Identified niche, designed product/brand, optimized listing, and achieved $100K milestone+Amazon Advertisement: Achieved an average total ACOS (PPC + organic) of low 20% between Canada, US, and UK+Shopify Store Development: Created a storefront to sell the Amazon SKU and dropship other related products+Supplier Relations: Found and built relationship in Mandarin with oversea suppliers to source reliable products
Brampton, Ontario, Canada
+Product Lead: Owned P/L for categories with mid-8 figures annual revenue+Process Improvement: Identified inefficiencies in category planning and aligned team to meet objectives+Product Roadmapping: Developing, extending, simplifying, and launching lines to achieve 15% growth+Team Lead: Initiated OKRs process to coach, converse, and lead team to perform transparently+Global Sourcing: Co-maintained relationship with suppliers globally and acquired cost reductions+Data Analytics: Developed data visualization tools using SQL and Tableau to reduce reporting time by 95%
Markham, Ontario, Canada
+Product Owner: Collaborated with sales team to execute growth actions for 4 brands worth 8-figures revenue +Product Launches: Directed teams to launch 10 products and simplified offering (reduced 30% of SKUs)+Retail Marketing: Oversaw products in 300+ big box stores (e.g. Home Depot) and 1500+ dealers+Line Reviews: Contributed to multiple PLRs with Home Depot and Home Hardware that gained $3M+ revenue+Team Lead: Managed and coached a junior marketing professional to gain exposure on high level projects+Digital Transformation: Modernized website for lead generation, grew IG 11x, initiated Salesforce Marketing+eCommerce: Initiated B2C selling via Amazon.ca platform to reach $1MM in market opportunityTargeted Campaigns: Developed media with publications and TV personnel promoting to younger end-users+Market Research: Conducted 2 focus groups, 4 quant surveys, and hundreds of customer interviews
Mississauga, Ontario
+Project Lead: Worked with the development team to launch the website and prepared foundation for mobile app+Team Lead: Led the team to go from idea to prototype in 1.75 year with no pay and countless difficulties+Sales Enablement: Wrote 16 articles, 22-page whitepaper, and produced 5 product demonstration videos+Business Development: Visited 150+ small businesses and identified 27 early adopters leads+Social Media Marketing: Acquired 15K combined followers in Facebook, Instagram, Twitter, YouTube, and LinkedIn
Woodbridge, Ontario, Canada
+Product Management: Led 2 product lines with close to $60MM in total annual revenue+Product Development: Managed 10+ projects cross-functionally that involved finance, R&D, manufacturing+Brand Development: Developed a premium brand to hit a 5-year goal of $7MM +Retail Marketing: Managed marketing material, display, and message for Lowe’s on a $2MM line +Project Management: Developed tools, templates, and guidelines for 15+ Stage-Gate projects+SKU Rationalization: Completed consolidation of a product line that eliminated 15% active SKU count+Pricing: Managed pricing in product life cycle through value-based, competitive-based, and cost-based strategies+Market Research: Identified market share, competition strategies and directions for a $55MM product line+Vendor Relation: Maintained current relationships and connecting future potential vendors
Ontario, Canada
+Product Management (Retail): Managed a line with close to $1MM in annual sales through the retail channel+Product Development: Initiated new product proposal that aimed at increase market penetration by $2MM+Project Management: Managed cross-functional projects like centralized database and improvement projects+SKU Rationalization: Determined what line, color, and packaging of products to obsolete/keep for next season+Pricing: Determined all 2012 customer pricing with profit/loss responsibility+Market Research: Attempted surveys with over 800 pool servicing companies to identify market needs and trends+Vendor Relation: Communicated with Plastiflex China on supplier relations and item sourcing/costing strategies
Mississauga, Ontario
+Business Planning: Proposed a program with promotions, alternate discount structuring, and cost cutting strategies+Market Research: Designed surveys for distributors, wholesalers, and end-users for self and competitor analysis
North York, Ontario
+Financial Planning +Networking
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Will Chen works for Intuitico Inc..
Will Chen is listed as Objective Oriented Product and Data Analytic Professional at Intuitico Inc..
Will Chen is based in Mississauga, Ontario, Canada while working with Intuitico Inc..
Will Chen has worked for Intuitico Inc., Biyork Floors, The Ezy Inc. (Amazon Seller), Gesco Group Of Companies, and Itw.
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Will Chen holds Bachelor Of Arts (B.A.), Labor And Industrial Relations from University Of Toronto.
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