Data consultant for mid-size company that specializes in building materials industry. Ongoing contracts involving market analysis, KPI development, pipeline management, and business/product roadmap.

+Product Ownership: Owned P/L for categories with combined 8 figures annual revenue+Product Launches: Executed go-to-market for 6 lines within a span of 10 months without any critical failures+Product Roadmap: Developed a 3 years product plan aiming at 7-figure annual incremental sales+Claims Management: Controlled and enforced gatekeeping rules to reduce claims rate from ~1% to <0.5%+Marketing Operation: Controlled a 6-figure budget for tradeshows, merchandising, Google Ads, social, others+Tradeshow: Planned and support design for shows in Las Vegas show and elsewhere+Process Improvement: Introduced project management discipline to consolidate human resources and automated process that reduced delivery time by 15%++Team Lead: Fostered a collaborative and growth focused environment with a team of up to 4 to work cross functionally+International Liaison: Maintained existing and developed new relationship with global suppliers+Digital Advertisement: Managed Google Ads to contribute to 25% of web traffic and targeted keywords for 10% click interaction+Annual Budget: Built new budgeting tools and templates to better capture growth by rep, customer, SKU, and month+Data Analytic: Developed data visualization tools using PowerBI and Power Query to reduce reporting time by 90% and enhance demand planning

+Private Brand: Identified niche, designed product/brand, optimized listing, and achieved $100K milestone+Amazon Advertisement: Achieved an average total ACOS (PPC + organic) of low 20% between Canada, US, and UK+Shopify Store Development: Created a storefront to sell the Amazon SKU and dropship other related products+Supplier Relations: Found and built relationship in Mandarin with oversea suppliers to source reliable products

+Product Lead: Owned P/L for categories with mid-8 figures annual revenue+Process Improvement: Identified inefficiencies in category planning and aligned team to meet objectives+Product Roadmapping: Developing, extending, simplifying, and launching lines to achieve 15% growth+Team Lead: Initiated OKRs process to coach, converse, and lead team to perform transparently+Global Sourcing: Co-maintained relationship with suppliers globally and acquired cost reductions+Data Analytics: Developed data visualization tools using SQL and Tableau to reduce reporting time by 95%

+Product Owner: Collaborated with sales team to execute growth actions for 4 brands worth 8-figures revenue +Product Launches: Directed teams to launch 10 products and simplified offering (reduced 30% of SKUs)+Retail Marketing: Oversaw products in 300+ big box stores (e.g. Home Depot) and 1500+ dealers+Line Reviews: Contributed to multiple PLRs with Home Depot and Home Hardware that gained $3M+ revenue+Team Lead: Managed and coached a junior marketing professional to gain exposure on high level projects+Digital Transformation: Modernized website for lead generation, grew IG 11x, initiated Salesforce Marketing+eCommerce: Initiated B2C selling via Amazon.ca platform to reach $1MM in market opportunityTargeted Campaigns: Developed media with publications and TV personnel promoting to younger end-users+Market Research: Conducted 2 focus groups, 4 quant surveys, and hundreds of customer interviews

+Project Lead: Worked with the development team to launch the website and prepared foundation for mobile app+Team Lead: Led the team to go from idea to prototype in 1.75 year with no pay and countless difficulties+Sales Enablement: Wrote 16 articles, 22-page whitepaper, and produced 5 product demonstration videos+Business Development: Visited 150+ small businesses and identified 27 early adopters leads+Social Media Marketing: Acquired 15K combined followers in Facebook, Instagram, Twitter, YouTube, and LinkedIn

+Product Management: Led 2 product lines with close to $60MM in total annual revenue+Product Development: Managed 10+ projects cross-functionally that involved finance, R&D, manufacturing+Brand Development: Developed a premium brand to hit a 5-year goal of $7MM +Retail Marketing: Managed marketing material, display, and message for Lowe’s on a $2MM line +Project Management: Developed tools, templates, and guidelines for 15+ Stage-Gate projects+SKU Rationalization: Completed consolidation of a product line that eliminated 15% active SKU count+Pricing: Managed pricing in product life cycle through value-based, competitive-based, and cost-based strategies+Market Research: Identified market share, competition strategies and directions for a $55MM product line+Vendor Relation: Maintained current relationships and connecting future potential vendors

+Product Management (Retail): Managed a line with close to $1MM in annual sales through the retail channel+Product Development: Initiated new product proposal that aimed at increase market penetration by $2MM+Project Management: Managed cross-functional projects like centralized database and improvement projects+SKU Rationalization: Determined what line, color, and packaging of products to obsolete/keep for next season+Pricing: Determined all 2012 customer pricing with profit/loss responsibility+Market Research: Attempted surveys with over 800 pool servicing companies to identify market needs and trends+Vendor Relation: Communicated with Plastiflex China on supplier relations and item sourcing/costing strategies

+Business Planning: Proposed a program with promotions, alternate discount structuring, and cost cutting strategies+Market Research: Designed surveys for distributors, wholesalers, and end-users for self and competitor analysis

+Financial Planning +Networking