Will Chia Email & Phone Number

• Built the IT and marketing infrastructure of this B2C ecommerce startup. Created effective Go-To-Market marketing strategy. CLV lift from Loyalty Marketing and insights gathered through data science.• Business development and digital strategy provided sales increase from $0 in June 2014 to a 2017 Year End total of $30M. Increased revenue through upsells and follow-up products via business development, with emphasis on insights derived from overlaying external data from data brokers onto internally collected customer data.• Ongoing tracking and fine-tuning performances of marketing tools and data analytics programs, such as Google’s suite of products, CRM, affiliate networks, email marketing, SMS marketing, Search Engine Marketing (SEM), PPC, data appends and enhancements, customer segmentation, life cycle management, database marketing.

• Public company JCOM(NASDAQ). B2B+B2C marketing of eFax, Onebox, eVoice, Phone People, fax.com, etc. Continually growing company with $300+ million annual revenue, now $1B+. Created CRM, customer segmentations, analytics, campaigns, response tracking and modeling, Life Time Value. Worked closely with Financial Planning & Analysis (FP&A), Business Intelligence (BI) and Data Warehouse teams. Project and vendor management. Created ETL processes. Presented to VP-level execs on forecasting of GTM campaign performances.• Tracked and analyzed campaign responses through multi/omni channels: print ads, radio ads, telesales, email, etc. Created and presented to upper management reports and recommendations.

• Large nationwide nutraceutical direct marketer with over 200 employees. Built database marketing efforts. Created and identified customer segmentation, analytics, program-level opt outs, campaigns, response tracking and modeling, after sales, list selects and rentals, data append and cleansing and CRM efforts. Project and vendor management. Merge data from partners for CRM data updates and inserts. RFM modeling. List management. • Successfully launched lead generation, acquisition, and retention campaigns• Presented analytics to C-level management from responses through omni-channel marketing.

• Public nationwide mortgage lender with over 7500 employees. Built marketing campaigns as part of company-wide rollout of their CRM implementation. Set up customer segmentation, analytics, program-level opt outs, campaigns, response tracking and modeling, data cleansing. Project and vendor management. Data updates and inserts. RFM modeling. Presented analytics to upper management after analytics on online and offline responses.• Successfully launched Demand Gen, customer acquisition, account management campaigns.

Greater Los Angeles Area

• Management consulting startup. Built and integrated its IT and Marketing infrastructures. Advertised in Omni-channels and tracked results with follow-up efforts. Presented market research and competitive intelligence analysis for clients’ C-level executives. Lead generation. Account marketing and management. Created financial reporting system.• Data-mined the customer list database for internal use as well as external rental through a list broker. Implemented Information Security procedures to control access to sensitive information.

• Built and integrated the IT and Marketing infrastructures. Primarily consumer services campaigns. Market research and competitive intelligence analysis. Data-mined customer database. Tracked marketing campaigns (autodialers, direct mail) based on internal segmentation of in-house and rented mailing lists.• Built a call center that overflowed to 3rd-party vendor facilities automatically. Developed web-based CRM systems. Fine-tuned scripts, A/B testing, voice prompts, for customer retention, new sales, and resolution. Data-mined the customer list database. Data analytics on marketing campaigns based on internal segmentation of in-house and rented mailing lists.

West Hollywood, Beverly Hills

• Built IT infrastructure of this fast-growth marketing service bureau, including a 150-seat call center, to handle sales growth from $7 million to over $50 million in 4 years. Tracked and analyzed magazine ad responses. Created Business Continuity Procedure (BCP).• Oversaw system conversion to an Oracle-based client/server system with a 1.2 million customer database.

Master Of Business Administration (Mba)

Bs, Computer Science