Will Coakley Email & Phone Number

Florida, United States

Florida, United States

New York, Ny, Us

Strategic client partner and product specialist reporting to the SVP, Client Partner responsible for client relationship management, designing and executing clinically accurate and emotionally engaging B2B marketing materials in support of Align Technology – Global Professional, iTero & Vivera brands, and ensuring client satisfaction and consumer engagement. Facilitated product and brand-focused multi-media productions of static, visual motion, and 3D CGI marketing assets. Collaborative coach with leadership experience directing a cross-disciplinary marketing team by curating and maintaining an enriching environment for team growth. • Directed the complete redesign of Invisalign’s consumer website, enhancing SEO, UX/UI, and functionality, which improved user engagement and streamlined the digital experience• Led cross-agency alignment within the Publicis network, utilizing the Power of One model to deliver integrated solutions that exceeded client goals and optimized operational efficiencies.• Developed and deployed immersive environmental marketing content for event-based activations. • Successfully oversaw the transition of Align Global Professional work with a high level of technical fidelity and creative brand identity adherence to a sister Agency. • Managed the development and deployment of the AI Virtual Music Studio and Global Performer Showcase experiences within the MasterCard Artist Accelerator, a digital program that identified musicians in underserved and marginalized groups and amplified their reach by leveraging Web3 technologies to expand their audience. • Oversaw and coached a cross-disciplinary team of 10 within the Account, Project Management, Strategy, Creative and Production disciplines.

Boca Raton, Florida, Us

Reporting to the Agency President, enriched client partnerships through managing the full-funnel marketing support for healthcare clients such as MD Now. Developed omnichannel strategic media and creative plans designed to drive consumer awareness and conversion and oversaw their tactical execution. Elevated consumer UX on digital channels through the maintenance, updates, and optimization of client web presence.

Chicago, Illinois, Us

Product-focused marketing specialist who provided freelance support for ensuring compliance with brand standards across an omnichannel suite of creative deliverables for Cadillac.

Fort Lauderdale, Fl, Us

Partnered with the CCO to lead cross-functional teams in the development and execution of long-term creative and media strategies ensuring brand consistency and performance across campaigns for a diverse portfolio of clients including TBC Corporation (Tire Kingdom, National Tire & Battery, Midas, Big O Tires), Lazydays RV, Save-A-Lot, GhostBed, and Greater Fort Lauderdale Alliance. Implemented new initiatives and creative marketing and advertising strategies leveraging digital & traditional media tactics. Oversaw the full-cycle production of marketing assets including broadcast tv, radio, static/dynamic digital, social media, outdoor, and print. Spearheaded CRM strategies and tactics including database management & enrichment, direct marketing, & purchase funnel analysis. • Conceived and launched the TBC ‘That’s All You Need’ campaign, directing production across regional and local channels to enhance brand awareness and customer loyalty.• Managed a shift in holistic media strategy for TBC that maintained client business KPIs while seeing a ≈ 25% reduction in annual budget. • Managed the profitability of the Agency Client Service team to ensure long-term economic viability of accounts. • Developed and implemented a paradigm shift in the media targeting strategy for Greater Fort Lauderdale Alliance from leveraging broad traditional executions to hyper-targeted tactics and partnerships. These changes allowed GFLA to enrich their customer database and increase the efficiencies of their ad spend while improving standing on national media lists of best locations in the U.S. to establish and operate businesses. • Operating as the source of problem resolution, oversaw and coached a cross-disciplinary team of over 20 within the Account, Media, Project Management, Strategy, Creative, Production, Operations, and Finance disciplines.

Fort Lauderdale, Fl, Us

Working with the VP, Client Service, shaped omni-channel media strategies and directed the high-output development and deployment of national, regional, and local regional assets in coordination with new and existing client leadership primarily focused on Tire Kingdom, National Tire & Battery and AutoNation.• Oversaw the rebranding initiative of hundreds of local dealerships under the national AutoNation moniker. • Ensured complete legal and OEM compliance across all marketing deliverables. • Oversaw the financial process to ensure prompt remittance from clients to ensure profitability on ongoing fiscal viability. • Developed, nurtured, and expanded a performance-driven cross-functional Agency team.• Collaborated with a cross-disciplinary team of over 20 within the Account, Media, Project Management, Strategy, Creative, Production, Operations and Finance disciplines.

Fort Lauderdale, Fl, Us

Working with the SVP, AutoNation, directed the creation and deployment of regional marketing and advertising strategies in close support and coordination of local and regional AutoNation clients. Developed, nurtured, and enriched a performance-driven cross-functional sales and creative team. Prepared materials and attended Regional marketing and advertising meetings with direct involvement in future creative direction and ideation. Worked in conjunction with Regional Business Strategist to research new products and create marketing and advertising strategies for specific regions.

Fort Lauderdale, Fl, Us

Supported the Account Director in the leadership of all advertising, marketing, and business efforts for AutoNation. Coordinated with client marketing and sales operations to grow client business and increase ad spend. Assisted in the development and presentation of quarterly and annual creative strategies. Developed creative briefs, oversee creative product development, efficiency, and quality. Contributed to media planning, buying, strategic direction, and while supporting cross-functional creative and operational teams.

Fort Lauderdale, Fl, Us

Supported the the Agency leads in partnership with the AutoNation regional corporate team to manage a $2.5M monthly comprehensive advertising budget across 40 dealerships in five markets in Texas. Built annual strategic marketing plans for market-wide and manufacturer groups and individual dealerships. Directed cross-functional teams responsible for the execution of media plans and strategy. Provide competitive market, traffic, and trend analysis to determine media ROI and opportunity. Leverage experience in Digital, SEM, and SEO management to create innovative campaigns. Achieved three-time AutoNation Grand Region of the Year Award Winner for the Texas region.

Fort Lauderdale, Fl, Us

Developed long-term partnerships with over 20 AutoNation dealerships in three Texas markets. Managed the execution of multichannel advertising plans, co-op billing and dealership reimbursement. Worked with Creative team to create engaging TV and radio promotions; coordinated with studio and art departments to ensure customer satisfaction on completed spots. Coached, trained, and mentored direct-report Account Coordinators to build effective teams.

Fort Lauderdale, Fl, Us

Managed the client and agency relationship for 15 AutoNation dealerships in three Florida markets. Advised senior stakeholders in campaign direction and advertising strategy development. Researched, created, and delivered detailed competitor, caller, and sales reports. Managed workflow through the Art, Copy, Studio, and Media departments under strict deadlines. Coordinated monthly planning initiatives and strategies with the Associate Director and Senior Account Executive. Monitored and executed media buys, managed monthly print budgets, executed creative through script and layout review, and assisted in internal process and procedure operational management.