Will Coakley Email & Phone Number

Florida, United States

New York, NY, US

• Strategic client partner and product specialist reporting to the SVP, Client Partner responsible for client relationship management, designing and executing clinically accurate and emotionally engaging B2B marketing.
• Directed the complete redesign of Invisalign’s consumer website, enhancing SEO, UX/UI, and functionality, which improved user engagement and streamlined the digital experience
• Led cross-agency alignment within the Publicis network, utilizing the Power of One model to deliver integrated solutions that exceeded client goals and optimized operational efficiencies.
• Developed and deployed immersive environmental marketing content for event-based activations.
• Successfully oversaw the transition of Align Global Professional work with a high level of technical fidelity and creative brand identity adherence to a sister Agency.
• Managed the development and deployment of the AI Virtual Music Studio and Global Performer Showcase experiences within the MasterCard Artist Accelerator, a digital program that identified musicians in underserved and.

Boca Raton, Florida, US

Reporting to the Agency President, enriched client partnerships through managing the full-funnel marketing support for healthcare clients such as MD Now. Developed omnichannel strategic media and creative plans designed to drive consumer awareness and conversion and oversaw their tactical execution. Elevated consumer UX on digital channels through the.

Chicago, Illinois, US

Product-focused marketing specialist who provided freelance support for ensuring compliance with brand standards across an omnichannel suite of creative deliverables for Cadillac.

Fort Lauderdale, FL, US

• Partnered with the CCO to lead cross-functional teams in the development and execution of long-term creative and media strategies ensuring brand consistency and performance across campaigns for a diverse portfolio of.
• Conceived and launched the TBC ‘That’s All You Need’ campaign, directing production across regional and local channels to enhance brand awareness and customer loyalty.
• Managed a shift in holistic media strategy for TBC that maintained client business KPIs while seeing a ≈ 25% reduction in annual budget.
• Managed the profitability of the Agency Client Service team to ensure long-term economic viability of accounts.
• Developed and implemented a paradigm shift in the media targeting strategy for Greater Fort Lauderdale Alliance from leveraging broad traditional executions to hyper-targeted tactics and partnerships. These changes.
• Operating as the source of problem resolution, oversaw and coached a cross-disciplinary team of over 20 within the Account, Media, Project Management, Strategy, Creative, Production, Operations, and Finance disciplines.

Fort Lauderdale, FL, US

• Working with the VP, Client Service, shaped omni-channel media strategies and directed the high-output development and deployment of national, regional, and local regional assets in coordination with new and existing.
• Oversaw the rebranding initiative of hundreds of local dealerships under the national AutoNation moniker.
• Ensured complete legal and OEM compliance across all marketing deliverables.
• Oversaw the financial process to ensure prompt remittance from clients to ensure profitability on ongoing fiscal viability.
• Developed, nurtured, and expanded a performance-driven cross-functional Agency team.
• Collaborated with a cross-disciplinary team of over 20 within the Account, Media, Project Management, Strategy, Creative, Production, Operations and Finance disciplines.

Fort Lauderdale, FL, US

Working with the SVP, AutoNation, directed the creation and deployment of regional marketing and advertising strategies in close support and coordination of local and regional AutoNation clients. Developed, nurtured, and enriched a performance-driven cross-functional sales and creative team. Prepared materials and attended Regional marketing and.

Fort Lauderdale, FL, US

Supported the Account Director in the leadership of all advertising, marketing, and business efforts for AutoNation. Coordinated with client marketing and sales operations to grow client business and increase ad spend. Assisted in the development and presentation of quarterly and annual creative strategies. Developed creative briefs, oversee creative.

Fort Lauderdale, FL, US

Supported the the Agency leads in partnership with the AutoNation regional corporate team to manage a $2.5M monthly comprehensive advertising budget across 40 dealerships in five markets in Texas. Built annual strategic marketing plans for market-wide and manufacturer groups and individual dealerships. Directed cross-functional teams responsible for the.

Fort Lauderdale, FL, US

Developed long-term partnerships with over 20 AutoNation dealerships in three Texas markets. Managed the execution of multichannel advertising plans, co-op billing and dealership reimbursement. Worked with Creative team to create engaging TV and radio promotions; coordinated with studio and art departments to ensure customer satisfaction on completed.

Fort Lauderdale, FL, US

Managed the client and agency relationship for 15 AutoNation dealerships in three Florida markets. Advised senior stakeholders in campaign direction and advertising strategy development. Researched, created, and delivered detailed competitor, caller, and sales reports. Managed workflow through the Art, Copy, Studio, and Media departments under strict.