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Driven digital marketer and sales pro with special interest in multi-channel strategies to expand the marketing funnel and compress the sales funnel. I get excited about ideas and opportunities and you'll never see me without my sleeves rolled up (even when it's really cold outside). In the coming years the most successful companies and marketers will understand that the sales cycle doesn't really exist anymore. It's been replaced by the buying cycle. New buyers are equipped with 80% of what they need to know before they ever "walk on the lot". Where are they getting that knowledge? If it isn't from you then it's from your competitors. Marketing will carry more revenue responsibility for lead generation & nurturing and sales will emphasize support and provide context for the buyer prior to close.
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Senior Marketing Analytics ManagerOracleDurham, Nc, Us
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Marketing ManagerOracle + Bronto Jan 2015 - PresentDurham, NcThrough two acquisitions I’ve been fortunate to contribute both broadly and specifically in many different marketing areas - all centered around transitioning from a mid-sized SaaS platform to part of a global enterprise software giant. Including: • optimizing channel efficiencies for top, mid and bottom funnel growth and lead scoring to increase velocity of lead to opportunity conversion.• solving complex business problems through data analysis & testing as well as cross-functional collaboration.• coordinated replatforming of business critical applications and demand generation processes including Marketo to Eloqua, Salesforce to NetSuite and implementation of Domo BI. • creative strategy and implementing marketing automation lead generation programs focused on retention & up-sell of primary platform as well as monetized apps and professional services. • developing and leading execution of digital marketing content strategy and multi-channel campaigns.• analyzing platform usage, customer firmographic & satisfaction, NPS and purchase data to identify target profiles and make recommendations for produce development and professional services improvements. • collaborating cross-functionally with business development, account management and product engineering to successfully launch new apps and services. • advocating by example for decision making based on clear data analysis against specific goals and ongoing measurement of KPI reports to drive business results. • mapping customer journey and developing key listening points to improve user time-to-marketing and renewal rates.• delivering latest commerce marketing benchmark data and best practice strategies at various technology marketing conferences.• proficient in Google Adwords and Google Analytics, Adobe Analytics, Adobe Target, Domo Business Intelligence, Eloqua, Marketo, NetSuite and SalesForce.
Will Elliott Skills
Frequently Asked Questions about Will Elliott
What company does Will Elliott work for?
Will Elliott works for Oracle
What is Will Elliott's role at the current company?
Will Elliott's current role is Senior Marketing Analytics Manager.
What is Will Elliott's email address?
Will Elliott's email address is wi****@****ogy.com
What is Will Elliott's direct phone number?
Will Elliott's direct phone number is +191959*****
What skills is Will Elliott known for?
Will Elliott has skills like Email Marketing, Advertising, Marketing, Analytics, Social Media Marketing, Start Ups, Lead Generation, Marketing Strategy, Digital Strategy, Business Development, E Commerce, Online Marketing.
Who are Will Elliott's colleagues?
Will Elliott's colleagues are Fúlvio Cabello, Alexandra Rybova, Christoph Bätz, Prathamesh Kapse, Takeshi Yamada, Rahul Deshmukh, Eric Cao.
Not the Will Elliott you were looking for?
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Will Elliott
Lexington County, Sc4ufl.edu, ualr.edu, uff.ufl.edu, sc.edu -
4stmarytx.edu, stmarytx.edu, uthouston.edu, uth.edu2 +183267XXXXX
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Will Elliott
Management Student At Indiana University | Aspiring Business Leader | Passionate About Strategy And InnovationCarmel, In -
Will Elliott
Greater Minneapolis-St. Paul Area3allianzlife.com, osii.com, allianzlife.com
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