Willem-Jan Jansen Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Unlocking sell-out data for the hospitality industry. Responsible for building the strategy, team, culture and way of working that create solutions our customers love and scale our business:• Run the company’s strategic and operational cycles - from annual and quarterly goals, KPI's and plans to analytics, tooling and dashboards for progress monitoring and reporting. • Optimise in-house platforms, tools and processes that enable operations teams to connect any cash register system and refine raw receipt data into structured information• Horeca customers: led the development of an app that now serves over 10% of Dutch hospitality venues, allowing them to easily track sales performance and market trends. We validated, launched and iterated this product in just 6 months in a high-stakes collaboration with Heineken and Microsoft.• FMCG customers: created products and services for beverage manufacturers to track the out-of-home market and integrate our data into their workflows, data lakes and BI solutions.• Transitioning business model from data consultancy to B2B SaaS with product-led growth

Amsterdam Area

Collective of experienced execs who have been shipping digital products for decades, at world-class organizations.We help companies deliver products that delight their customers - with business strategy, product strategy, roadmapping tactics, product team organisation, product operations and the product development process by providing consulting and training services on an interim or fractional basis.

Amsterdam Area, Netherlands

I work with entrepreneurs and leaders to help them grow their business - whether that’s by launching new products, refining existing ones, improving the way teams work or evolving the business model.I bring structure to startups and scale-ups, and help established companies regain momentum:• Strengthen focus and collaboration across teams and functions• Identify and prioritize opportunities, drive decisions, and get things done• Speed up the journey from idea to customer impact and business resultsMy approach is flexible and adapts to your business needs, from hands-on involvement to facilitating team training, workshops or leadership sessions.If boosting your products, team dynamics or processes is key to sparking growth, let's connect: info@productfunction.com.

Amsterdam, North Holland, Netherlands

Co-founded a business to help people transition to more sustainable eating habits, took part in Founder Institute incubator and built up a small team and partners.Though we decided to stop after a year of hands-on exploration and experimentation did not uncover a viable path towards a business with impact at scale, it was an eye-opening journey in building a company and rapidly validating ideas.

Amsterdam Area, Netherlands

Division within eBay running 15+ local marketplaces like Gumtree, Kleinanzeigen, Kijiji, Marktplaats and Mobile.de. Reporting to the CPO, I drove key initiatives to improve our products, teams, and organization - working with local country teams, central functions and group leadership:• Created and ran programs and events to train and guide in adopting the product operating model, levelling up product org and culture and accelerating and improving product development and innovation across the group. Had the opportunity to work with and learn first hand from world-class experts and thought leaders such as Silicon Valley Product Group (Inspired/Empowered/Transformed), Jeff Gothelf (Lean UX), Christina Wodtke (Radical Focus/OKRs/Design Thinking), Ben Yoskovitz (Lean Analytics)• Co-created and evangelized product vision and ran related strategic initiatives to make it reality, such as in-app buyer-seller messaging, payments, shipping and escrow and applying AI/ML towards personalisation, image recognition, trust & safety• Drove a culture of evidence-driven decision making and outcome-thinking by enabling teams to leverage qualitative research and invest in product analytics and A/B testing. Set up regular communication cadence to share customer and market insights and performance of products and initiatives, fostering alignment, knowledge exchange and collaboration across countries.

Amsterdam Area, Netherlands

Marktplaats is where the Netherlands trades its goods and services. I led a team of 7 responsible for optimising the core platform and all web and app interfaces for buyer and seller success and revenue:• Coordinated the largest project in Marktplaats’ history: rebuilding and migrating to a new platform and look & feel with five agile teams and a broad range of stakeholders, under tight deadlines• Introduced product analytics and customer journey thinking. Managed Marktplaats’ payment services and providers, launched a one-click payment solution and recurring subscriptions, boosting ease of use, conversion and revenue• Responsible for the first mobile and tablet strategy, leading to 4.5-star apps that became #1 in their category, directly resulting in 30% YoY growth in listings, leads and revenue. As envisioned then, these now account for >80% of user engagement

Sydney Area, Australia

At Australia and New Zealand’s largest network of online media and digital services, I led a team of 8 who managed the shared functionalities and capabilities across Fairfax’s portfolio of classifieds sites:• The first, award-wining mobile and tablet apps• Self-service transaction channel for ad placement and listing management• Aggregation, distribution and integration with internal and external partners across print and online• Display advertising, Sponsorships and Behavioural targeting• Product Analytics and Search Engine Optimization (SEO)

Sydney Area, Australia

Responsible for online strategy and managing a national network of local news and classifieds sites• Tripled traffic and multiplied leads by consolidating 180+ publications into Australia’s largest local news network and redeveloping sites and CMS for improved performance, scalability and ease of use• Coordinated a site relaunch to align free classifieds with the core business, reducing costs and growing traffic and revenue fourfold within two years.

Amsterdam Area, Netherlands

At the first -and most authoritative and outspoken- internet service provider in The Netherlands I managed a portfolio of email and hosting services• Grew customer base and happiness and reduced costs by optimising ordering processes, resulting in higher conversion and 20x faster service provisioning• Developed and launched a unique and highly profitable server hosting proposition, exceeding sales goals by 50%

The Hague Area, Netherlands

At the largest telecom operator in the Netherlands I managed a portfolio of wholesale services through which KPN interconnects with all other network operators (fixed/mobile/internet) and facilitated weekly management meetings in a fast-evolving, regulated market

Master Of Science (M.Sc. / Ir.), Industrial Design Engineering - Innovation Management

User centred development and end-to-end life cycle management of products/services, providing a broad foundation in marketing.

Master Of Arts (M.A.), Cognitive Science

Multidisciplinary degree studying the human mind and artificial intelligence Thinking about thinking and learning about (machine) learning.

High School