William Bock Email & Phone Number

Develop and maintain global brand safety and suitability standards and strategies Update and activate safety and suitability assets in response to local, national and global eventsAssess and evaluate first- and third-party capabilities and policies across digital audio, CTV, search, social, and programmatic channels

Manage ongoing operations and activities of the Media, Technology and Data teamOrchestrate cooperative efforts with partner organizationsGenerate thought leadership and maintain organizational prominence

Develop sales and GTM strategies for emerging and developing product linesConstruct holistic omnichannel solutions encompassing modeled audiences and custom-tailored communicationDemonstrate thought leadership and generate brand awareness through relevant speaking opportunities

Greater New York City Area

Collaborate with senior leadership at partner DMPs (including Adobe, Salesforce and Oracle) to bring forward-facing solutions to marketManage first- and third-party resource enablement, activation, and administration to achieve business goalsAlign internal stakeholders and external partners and vendors to facilitate solution execution and implementation

Develop holistic and 360-degree solution architecture for blue chip clients including Pfizer, Hilton, Home Depot, and Intercontinental Hotels GroupApply first- and third-party resources to site, media, and creative customization, personalization, and augmentationManage first- and third-party asset enablement and activation to achieve business goals

Successfully manage the ongoing operation of PulsePoint’s global RTB Exchange, including all aspects of inbound and outbound supply and demand, resulting in 300%+ YOY growthSupervise the development and implementation of internal and external fraud models and contextual & page-level keyword filtersAssume accountability for quality control and inventory.

Successfully manage flagship $250MM+ AT&T Wireline account, leading to year-over-year subscription increases in excess of 130%Direct and coordinate the activities of 10+ partner agenciesInvestigate and negotiate multi-platform deals encompassing both traditional and emerging media