Search Engine Marketing Coordinator
King Of Prussia
In this role, I increased visibility, maximized reach and facilitated revenue growth for clients by providing expertise in Search Engine Optimization (SEO), social media and pay-per-click strategies. I helped clients build effective websites and consulted on strategies to increase web traffic and develop Search Engine Marketing (SEM) campaigns. Additionally, I built positive relationships with key clients, securing trust and future business and upgraded client market share through budget increases. Key contributions include: Increasing organic keyword rankings and achieved above average click-through rates by building and optimizing 600+ SEO, display, social media and search campaigns. Successfully revamping brands and generating display campaigns as well as pay-per-click campaigns driving potential customers to client websites. Consistently achieving client satisfaction and retention by quickly resolving billing and website issues, maintaining transparency on website and campaign performance and steering continuous improvement and campaign optimization initiatives to ensure long-term value. Evaluating SEO performance and identifying gaps and areas for improvement using Google Analytics. Holding and applying knowledge from certifications in Bing Ads, Google AdWords Fundamentals; Search Advertising; Display Advertising; Mobile Advertising; and Shopping Advertising. Successfully generated approximately $392,900 in revenue from clicks to clients’ websites per year.