William Creedon Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

• Developed 1st ever territory sales strategy, identifying target business segments underserved by advanced payment system technology
• Exceeded lead generation objectives for 11 consecutive months
• Achieved 95% customer retention rate through effective CRM, problem-solving and follow-up techniques

Dallas, Texas, United States

• Led all on-premise activation in Texas and Oklahoma for brands including Crown Royal, Smirnoff, Baileys, and Johnnie Walker
• Partnered with key sponsorships & events to maximize impressions and build brand equity through social media, event and asset management
• Key program planning and execution partnerships include the Dallas Cowboys, Austin City Limits and Houston Rodeo.

Texas, United States

• Dallas, TX | October 2021 - October 2022
• Lead, trained, and developed 10-member sales team responsible for $6.6M in 2022 revenue across high profile Dallas market
• Directed the team achievement of 95% goal success, 2nd best in division and 1st during critical 2021 holiday period
• Created and executed 1st ever control book utilizing OneDrive and Excel, increasing goal execution (+7%) while decreasing weekly admin (~15%)Houston, TX | March 2021 – October 2021
• Effectively managed team of 12 sales representatives and merchandisers in highest revenue territory in South Texas
• Led business development in 52 major grocery accounts, with over $7M sold annually across 6 territories with heavy use of CRM

Houston, Texas, United States

• Awarded Southern Glazer’s Wine & Spirits Houston 2020 Sales Representative of the Year, recognizing territory planning & leadership, sales goal achievement, and creative merchandising
• Increased HEB territory revenue by 24% (+$148,200) versus the same period prior year, with +33% cross-merchandising execution
• Increased territory revenue by 25.8% (+$235,000) versus prior year in chains including HEB, Kroger, Walmart, Target, and Randall’s
• Built advanced CRM skills through formal classroom and field sales experience

Dallas/Fort Worth Area

Fort Worth, Texas, United States

• Responsible for data collection and analytics in various areas within evolutionary psychology
• Presented psychological research at the 2018 TCU Student Research Symposium

Plano, TX

• Assisted in brand activation and experiential marketing with clients that included Pepsico, Frito-Lay, and Walmart
• Created digital engagement campaign and loyalty program for Lay’s Classic Potato Chips

Mckinney, TX

• Held a variety of hospitality and service roles at the Stonebridge Ranch Country Club