Data Scientist
Contributed analyses and reports on client General Motors’s (GM) over 250 million-row dataset sourced from web traffic, ad exposure, marketing email engagement; presented statistical methods to nontechnical internal and client audiencesMaintained PowerBI application monitoring GM’s collection of hundreds of thousands of data points per week; performed quality control by tracking statistics over time, identified irregularities, determined problem sources, engineered solutions Researched, developed, and presented Audience Segmentation Product for client Cadillac; leveraged SQL, Pyspark to organize and interpret client data, calculated statistics producing strategic marketing insights, wrote technical manual for ongoing automation of process