William Engle Email & Phone Number

New York, Ny, Us

New York, United States

I was responsible for leading the value-based pricing organization for The Wall Street Journal, Barron's, and MarketWatch. This newly established role at Dow Jones yielded significant impact across multiple dimensions:Strategic Pricing Execution: Implemented pricing strategies for subscriptions, advertising, and event offerings across B2C, B2B, and B2B2C channels.Culture Building: Fostered a collaborative pricing culture, leading to internal partners actively seeking guidance and driving cross-functional alignment.Project Management: Owned all aspects of pricing strategy projects, from ideation to launch, including relationship building, planning, goal setting, governance, and KPI development.Executive Influence: Recognized as a pricing expert, presenting final recommendations for senior executive approval.B2B Negotiation Leadership: Guided pricing discussions for several medium and large B2B deals.Knowledge Sharing: Led pricing education workshops for 200+ employees globally, achieving high satisfaction scores for the sessions.Team Development: Provided coaching and mentoring to team members within pricing and other disciplines.

Greater New York City Area

I was responsible for leading the data driven value-based pricing organization for Reed Exhibitions (division of RELX Group) in the U.S., Mexico, and Brazil. Executive-level Reporting: Direct report to President/CEO, dotted line to SVP/CFO, leading and mentoring a team of pricing professionals across the region.Strong Financial Impact: Managed pricing for 50+ events across the region which generated significant revenue and profit growth each year. Value-driven Transformation: Developed and implemented value-based pricing frameworks, leading to increased average selling prices and new revenue streams.Collaborative Leadership: Led cross-functional teams (finance, sales, product, legal, data science, IT) to create an inclusive pricing culture.Customer-centric Approach: Conducted research to understand customer needs and willingness-to-pay, informing pricing recommendations and improving value communication.Process Optimization: Implemented stricter pricing processes in emerging markets, leading to higher average selling prices.Executive Influence: Presented and gained approval for pricing strategies from senior executives.Budgeting and Growth: Developed annual price improvement targets and exceeded them through strategic pricing and bundling initiatives.

Jersey City, Nj

I was responsible for deal pricing, product pricing, and project based initiatives for a portfolio of technology solutions.Strategic Pricing Leader: Led deal and product pricing for technology solutions sold to banks (equity, fixed income, derivatives), driving revenue and profit growth.Executive Influence: Developed and presented pricing strategies to senior executives, securing approval for large deals and cost-saving initiatives.Cost Optimization: Led a 2-year project to understand cost-to-serve for the largest division in the technology group, resulting in a set of recommendations that were adopted by senior executive team.Data-Driven Focus: Developed a framework to improve product profitability through empirical testing of price elasticity during sales cycles.

Somers, Ny

I was responsible for leading the global pricing activities for a $700M portfolio of software products (database security), which included deal/transactional pricing, product pricing strategies, and packaging strategies.Software pricing strategy: Developed and implemented packaging and pricing strategies for over 10 new product offeringsDeal negotiation: Negotiated several large software deals, securing optimal pricing and special terms, with a focus on minimizing discounting. Investment analyst: Evaluated and approved business cases for R&D investments in new product offerings.

Somers, Ny

Responsible for managing the annual development of a $4.5B SG&A operating budget for North America, Europe, Japan, Asia Pacific, and Latin AmericaResponsible for providing guidance to a team of Financial Analysts who were responsible for global forecasting, budgeting, and reporting of Software Group SG&A expense and headcount

Somers, Ny

Responsible for developing and implementing a new compensation plan for 2200 software sales reps in 70+ countries.

Somers, Ny

Responsible for developing the acquisition analyst role by creating a framework to report software group acquisition performance against history, budgets, and business cases

Master Of Business Administration (M.B.A.), Concentrations In Quantitative Finance, Corporate Finance, And Accounting

Activities and Societies: Vice President of Finance - Stern MBA Student Government

Dual Major: Finance & Economics