– Spearhead the launch of new retrovirus packaging products, devising and executing a comprehensive go-to-market strategy to optimize visibility and demand.– Strategically coordinate third-party newsletter advertisements with top life science media outlets, increasing brand presence and industry engagement.– Elevate website visibility, achieving Top 10 search rankings for critical services including lentivirus packaging, plasmid DNA preparation, and retrovirus packaging.– Identify and capture over $50,000 in new business opportunities within emerging fields, including CRISPR-Cas9 technology.– Successfully earn laboratory recognition with Corning Life Sciences, enhancing company credibility and industry relationships.– Author and publish research articles in collaboration with internal subject matter experts on plasmid DNA, viral vectors, and CRISPR-Cas9 production methodologies.– Manage life science directory relationships with Science.com, Science Exchange, etc.

– Managing BioInnovatise's strategic alignment within the broader CDMO industry and the regional I270 Tech Corridor, focusing on nurturing current accounts and devising marketing strategies for entry into new market segments.– Overseeing the execution of digital marketing campaigns, including website updates, collateral development, customer outreach, content generation, third-party advertising, and relationship cultivation to enhance our digital presence.

– Assisted in the management, troubleshooting, and improvement of marketing stack including Segment Personas, Snowflake, Looker, Zapier, HubSpot, Segment, Salesforce, Delighted (Qualtrics) and Drift– Worked closely with Customer and Partner marketing teams to fulfill new automation requests and improvement projects across platforms including the marketing stack, Xometry websites and acquired company’s marketing stack– Collaborated with Product and Analytics teams to instrument data tracking, data dissemination and data flow monitoring within and among customer facing communication channels– Built and maintained dashboards in Looker and HubSpot to track marketing program performance and contact list performance– Built, maintained, and optimized communication channel operations including chatbots, on-site web placements (RTM), direct mail and ad-hoc and automated workflow emails that have generated $450,000 in production orders– Managed transition of marketing software applications including Delighted to Qualtrics, Tableau to Looker and Drift to Intercom

– Worked in partnership with Senior Vice President of Sales, Chief Brand Officer, and Chief Executive Officer to overhaul company’s website, sales collateral, and social media branding– Helped organize pre-event and post-event marketing and onsite execution of the 2022 Outsell Signature Event for 100+ senior executives of the data, information, and analytics industry– Updated pricing and product packaging with Chief Executive Officer– Published daily content on LinkedIn, Twitter, and company’s website, organized daily newsletter content from analyst team, and coordinated weekly newsletters with Chief Brand Officer and Chief Operating Officer

– Discovered over $180,000 in Research-grade and $1.7 million in cGMP-grade opportunities – Reached out to cold leads by email, then forwarded qualified opportunities to appropriate specialists and arranging meetings between prospects and in-house SMEs– Created analytical reports and dashboards for senior leadership using estimate, order and invoice data– Designed marketing content for new products, promotions and collateral using Adobe Creative Suite tools– Compiled and monitored customer feedback reports using Surveyol– Added and updated product information on WordPress and Magento backed website – Monitored performance of LinkedIn ads, Google Ads campaigns and website health using Google Analytics– Assisted distributor and internal sales trainings on new products– Implemented task automation software for lead engagement and Zoho Desk for increased customer service scalability– Organized digital conference team participation with speaking proposals, workshop preparation, sponsorships, digital booth attendance and post-event lead engagement– Updated website, marketing collateral and company logo after acquisition by Charles River Laboratories

– Supported partners, directors, senior managers, and managers with their go-to market new business development initiatives including industry & geographic market expansion– Formatted and designed client facing documents including proposals, reports, PowerPoint presentations, and marketing collateral– Designed new work processes related to event planning for virtual town halls, monthly team meetings, webinars, lunch & learns, summits, retreats, and co-hosted roundtables– Analyzed quantitative and qualitative secondary marketing research for strategic account targeting– Utilized Salesforce CRM on a daily basis for ad-hoc and regular NBD pipeline updates, template report designing, and monitoring campaigns– Provided digital marketing support for webinar execution, social media content creation, and event content creation using Eloqua– Organized planned and provided ground support for hosted and co-hosted events including Research Audit Roundtable, Academic Medical Center Roundtable, and NC State ERM in Higher Education Workshop

– Regularly provided sales support including meeting new leads, answering prospective client inquiries, and servicing current accounts– Processed new account enrollments and serviced current accounts using Salesforce & Radius CRM platforms– Assisted Center Directors in various day to day administrative activities– Worked alongside franchise management on a daily basis and provided outstanding customer service

– Provided excellent administrative support to a 25+ member staff of diverse cultural backgrounds – Designed company materials: PowerPoint templates, brochures, newsletters– Assisted Legal Contract Department with a contract tracking project concerning external organizations– Maintained an orderly office environment by ensuring staff had adequate supplies for laboratory and non-laboratory work– Grew strong relationships with traveling employees and in office staff, building a friendly working environment– Supported the Executive Assistant with administrative tasks, including senior management and director level expense reports

– Monitored and updated social media outlets in order to increase brand awareness– Frequently created social media marketing content with Canva design software – Complied information, photos, and audio files to create virtual home tours